Content Schedule Example - 4 Month.xlsx
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Content Marketing Plan
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TARGET PERSONA(S)TOPIC/TITLECONTENT TYPECONTENT/DETAILSTHEME / KEYWORDSPRODUCER / DESIGNEREDITORIAL APPROVALDISTRIBUTION CHANNELSPROMOTION ACTIVITIESMEASURED METRICS
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Author:Joe & Jane Debtor - LatePlanning and budgeting for the holidaysBlog Post - How holiday expenses play into debt managementavoiding bankruptcyGordon & MikeGordon & EarlFacebookSocial sharingPage views
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Due date:TwitterLanding visits
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Status:Google+Engagement/time
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Publish Date:Ranking for main keywords
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Conversions
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Author:Joe & Jane Debtor - AllMajor causes of bankruptcy in canadaBlog Post plus graphicTop 10 list of how Canadians get into bankruptcy and how they can stay out causes of bankruptcy Gordon & MikeGordon & EarlFacebookSocial sharing plus infographic sharingPage views
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Due date:TwitterLanding visits
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Status:Google+Engagement/time
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Publish Date:Ranking for main keywords
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Conversions
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Author:Joe & Jane Debtor - AllBenefits of credit and debt counsellingBlog PostA walk through credit counselling, what it is and what it isn't benefits of bankruptcy trusteeGordon & MikeGordon & EarlFacebookSocial sharingPage views
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Due date:TwitterLanding visits
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Status:Google+Engagement/time
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Publish Date:Ranking for main keywords
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Conversions
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Author:Joe & Jane Debtor - AllBankruptcy fraud + how to report itBlog PostWhat is Bankruptcy fraud+ types of offences + how to report itbankruptcy, bankruptcy canada, consumer proposalsGordon & MikeGordon & EarlFacebookSocial sharingPage views
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Due date:TwitterLanding visits
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Status:Google+Engagement/time
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Publish Date:Ranking for main keywords
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Conversions
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Author:Joe & Jane Debtor - AllTopical - Current News Blog PostTo be researched - maybe October 10th World Mental Health Day and connect to debt issues - http://www.who.int/mental_health/world-mental-health-day/en/To be researchedGordon & MikeGordon & EarlFacebookSocial sharingPage views
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Due date:TwitterLanding visits
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Status:Google+Engagement/time
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Publish Date:Ranking for main keywords
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Conversions
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Author:Joe & Jane Debtor - LateBouncing back into bankruptcyBlog PostCan you file for bankruptcy more than once plus the repercusionsTo be researchedGordon & MikeGordon & EarlFacebookSocial sharingPage views
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Due date:TwitterLanding visits
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Status:Google+Engagement/time
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Publish Date:Ranking for main keywords
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Conversions
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Author:Joe & Jane Debtor - EarlyBankruptcy and travelling abroadBlog PostCan I go bankrupt if I live abroad or plan to move abroad?To be researchedGordon & MikeGordon & EarlFacebookSocial sharingPage views
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Due date:TwitterLanding visits
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Status:Google+Engagement/time
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Publish Date:Ranking for main keywords
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Conversions
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Author:Joe & Jane Debtor - EarlyWho will know about your bankruptcyBlog PostNo one will know and heres whybankruptcy privacy, bankruptcy privacy lawsGordon & MikeGordon & EarlFacebookSocial sharingPage views
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Due date:TwitterLanding visits
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Status:Google+Engagement/time
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Publish Date:Ranking for main keywords
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Conversions
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Author:Joe & Jane Debtor - Early5-10 things you need to know about bankruptcy


Blog PostMini Q & A with Earl?To be researchedGordon & MikeGordon & EarlFacebookSocial sharingPage views
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Due date:TwitterLanding visits
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Status:Google+Engagement/time
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Publish Date:Ranking for main keywords
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Conversions
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October 2017
November 2017
December 2017
January 2018
February 2018 TBD
 
 
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