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How to use this template for a Content Audit
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The content audit is a place to collect your existing content, list the effectiveness of each piece, and determine next steps. Look across your website, blog, and social channels at what exists today and list those pieces in the green columns. Then track the performance in the blue columns. Finally, determine next steps in the yellow columns. If content is performing well, ask your team, "Could it be shared in different ways or should we create more content like this?" If it is not performing well, you can use the next steps space to identify what could be changed.
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Benefits
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Performing a content audit helps ensure that your existing content is aligned with your marketing strategy. For example, you can do this during planning cycles to determine whether content should stay in circulation or be retired. Additionally, you may want to see if you already have content on hand could fit the needs for a new marketing initiative (like rebranding, an event, or a product launch/update) -- or if it should be updated so it fits.
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Recommendations
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Green Tab -
TYPE AND PURPOSE		Space to list important elements about existing content, such as: the title, what marketing objective it solves, and what value it provides the audience.
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Blue Tab - PERFORMANCETrack the major performance metrics that matter to you.
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Yellow Tab -
NEXT STEPS		Based on the performance, list what to do next. It could be as simple as "Keep or Retire." Or you may see an opportunity to use the content again in a difference platform.
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How to Use the Tabs and update content
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Content AuditDrop Down Source
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Customise the columns or simply fill in the blanks on the rows to understand the current state of your content assets.You can customise drop down
lists in this tab. We've listed some ideas here to get you started, but you can customise this based on your needs.
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Need More info
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Today, LinkedIn members number more than 430+ million of the 600 million professionals on the planet, representing the largest group anywhere of influential, affluent, and educated people. Stay up to date on LinkedIn Marketing Solutions at www.marketing.linkedin.com
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