Positioning map Audit.xlsx

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7	Brand	Taste (Out of 10)	Benefit (Out of 10)	Point of parity	Company standing	Competitor standing*	Important of improving standing	Affordability and speed	Competitor's ability to improve standing	Recommendation
8	Brand 1	8.05	6.59	(1)	(2)	(3)	(4)	(5)	(6)	(7)
9	Brand 2	7.45	7.73	Technology	8	8	Low	Low	Mid	Hold
10	Brand 3	6.43	6.15	Costs	6	8	High	Mid	Mid	Monitor
11	Brand 4	6.45	7.54	Quality	8	6	Low	Low	High	Monitor
12	Brand 5	7.05	7.15	Taste	6.43	8.05	High	High	High	Invest
13				Benefit	6.15	7.73	High	High	High	Invest
14				Service	4	3	High	High	Low
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