Пример модели оплаты за KPI (example)
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Модель атрибуции: последний непрямой клик
Маржа24%
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Бонус агенства
9%
от прибыли по электронной торговле
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Минимальное вознаграждение
10,000 ₽
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Прибыль клиента
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Затраты на рекламу
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175,000 ₽200,000 ₽225,000 ₽250,000 ₽275,000 ₽300,000 ₽325,000 ₽350,000 ₽
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Выручка1,400,000 ₽161,000 ₽136,000 ₽111,000 ₽86,000 ₽61,000 ₽36,000 ₽11,000 ₽-14,000 ₽
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1,600,000 ₽209,000 ₽184,000 ₽159,000 ₽134,000 ₽109,000 ₽84,000 ₽59,000 ₽34,000 ₽
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1,800,000 ₽257,000 ₽232,000 ₽207,000 ₽182,000 ₽157,000 ₽132,000 ₽107,000 ₽82,000 ₽
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2,000,000 ₽305,000 ₽280,000 ₽255,000 ₽230,000 ₽205,000 ₽180,000 ₽155,000 ₽130,000 ₽
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2,200,000 ₽353,000 ₽328,000 ₽303,000 ₽278,000 ₽253,000 ₽228,000 ₽203,000 ₽178,000 ₽
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2,400,000 ₽401,000 ₽376,000 ₽351,000 ₽326,000 ₽301,000 ₽276,000 ₽251,000 ₽226,000 ₽
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2,600,000 ₽449,000 ₽424,000 ₽399,000 ₽374,000 ₽349,000 ₽324,000 ₽299,000 ₽274,000 ₽
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2,800,000 ₽497,000 ₽472,000 ₽447,000 ₽422,000 ₽397,000 ₽372,000 ₽347,000 ₽322,000 ₽
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3,000,000 ₽545,000 ₽520,000 ₽495,000 ₽470,000 ₽445,000 ₽420,000 ₽395,000 ₽370,000 ₽
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3,200,000 ₽593,000 ₽568,000 ₽543,000 ₽518,000 ₽493,000 ₽468,000 ₽443,000 ₽418,000 ₽
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3,400,000 ₽641,000 ₽616,000 ₽591,000 ₽566,000 ₽541,000 ₽516,000 ₽491,000 ₽466,000 ₽
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Вознаграждение агентства
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Затраты на рекламу
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175,000 ₽200,000 ₽225,000 ₽250,000 ₽275,000 ₽300,000 ₽325,000 ₽350,000 ₽
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Выручка1,400,000 ₽14,490 ₽12,240 ₽10,000 ₽10,000 ₽10,000 ₽10,000 ₽10,000 ₽10,000 ₽
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1,600,000 ₽18,810 ₽16,560 ₽14,310 ₽12,060 ₽10,000 ₽10,000 ₽10,000 ₽10,000 ₽
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1,800,000 ₽23,130 ₽20,880 ₽18,630 ₽16,380 ₽14,130 ₽11,880 ₽10,000 ₽10,000 ₽
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2,000,000 ₽27,450 ₽25,200 ₽22,950 ₽20,700 ₽18,450 ₽16,200 ₽13,950 ₽11,700 ₽
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2,200,000 ₽31,770 ₽29,520 ₽27,270 ₽25,020 ₽22,770 ₽20,520 ₽18,270 ₽16,020 ₽
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2,400,000 ₽36,090 ₽33,840 ₽31,590 ₽29,340 ₽27,090 ₽24,840 ₽22,590 ₽20,340 ₽
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2,600,000 ₽40,410 ₽38,160 ₽35,910 ₽33,660 ₽31,410 ₽29,160 ₽26,910 ₽24,660 ₽
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2,800,000 ₽44,730 ₽42,480 ₽40,230 ₽37,980 ₽35,730 ₽33,480 ₽31,230 ₽28,980 ₽
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3,000,000 ₽49,050 ₽46,800 ₽44,550 ₽42,300 ₽40,050 ₽37,800 ₽35,550 ₽33,300 ₽
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3,200,000 ₽53,370 ₽51,120 ₽48,870 ₽46,620 ₽44,370 ₽42,120 ₽39,870 ₽37,620 ₽
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3,400,000 ₽57,690 ₽55,440 ₽53,190 ₽50,940 ₽48,690 ₽46,440 ₽44,190 ₽41,940 ₽
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Модель 1.0
 
 
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