Google Barometer Research - Ireland 2015
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1
In which part of the purchase process did [Irish] people use the internet?
% of marketing efforts...
% of marketing efforts...
% of marketing efforts...
% of marketing efforts...
2
Early inspiration/discover
Comparing Choices
Seeking advice
Preparing for offline purchase.
Cumulative %
Early inspiration/discover
Comparing Choices
Seeking advice
Preparing for offline purchase.
Cumulative %
3
Car Insurance23%75%24%12%134%17%56%18%9%100%
4
Clothing/Footware
43%45%20%28%136%32%33%15%21%100%
5
Flights27%67%20%23%137%20%49%15%17%100%
6
Ground Travel36%38%24%47%145%25%26%17%32%100%
7
Home Appliances
41%82%43%41%207%20%40%21%20%100%
8
Hotels26%57%45%30%158%16%36%28%19%100%
9
Make-up41%53%35%28%157%26%34%22%18%100%
10
Music38%28%38%27%131%29%21%29%21%100%
11
Real Estate74%53%28%65%220%34%24%13%30%100%
12
Television48%66%36%43%193%25%34%19%22%100%
13
Cinema49%56%28%30%163%30%34%17%18%100%
14
DIY50%41%39%43%173%29%24%23%25%100%
15
Groceries47%41%8%23%119%39%34%7%19%100%
16
Hair Care50%28%36%24%138%36%20%26%17%100%
17
Home Furnishings
54%44%25%45%168%32%26%15%27%100%
18
Laptops / Tablet
54%56%52%38%200%27%28%26%19%100%
19
Mobile Phones34%76%39%27%176%19%43%22%15%100%
20
Personal Loans46%30%28%45%149%31%20%19%30%100%
21
Restaurants31%38%22%38%129%24%29%17%29%100%
22
Vitamins/OTC Remedies
33%24%29%24%110%30%22%26%22%100%
23
24
Recommended Breakdown of Content Areas Could Therefore Be...
25
Early inspiration/discover
Comparing Choices
Seeking advice
Preparing for offline purchase.
Derived minimum amount of people researching online...
26
Car Insurance17.16%55.97%17.91%8.96%56%
27
Clothing/Footware
31.62%33.09%14.71%20.59%33%
28
Flights19.71%48.91%14.60%16.79%49%
29
Ground Travel24.83%26.21%16.55%32.41%32%
30
Home Appliances
19.81%39.61%20.77%19.81%40%
31
Hotels16.46%36.08%28.48%18.99%36%
32
Make-up26.11%33.76%22.29%17.83%34%
33
Music29.01%21.37%29.01%20.61%29%
34
Real Estate33.64%24.09%12.73%29.55%34%
35
Television24.87%34.20%18.65%22.28%25%
36
Cinema30.06%34.36%17.18%18.40%34%
37
DIY28.90%23.70%22.54%24.86%29%
38
Groceries39.50%34.45%6.72%19.33%40%
39
Hair Care36.23%20.29%26.09%17.39%36%
40
Home Furnishings
32.14%26.19%14.88%26.79%32%
41
Laptops / Tablet
27.00%28.00%26.00%19.00%28%
42
Mobile Phones19.32%43.18%22.16%15.34%43%
43
Personal Loans30.87%20.13%18.79%30.20%31%
44
Restaurants24.03%29.46%17.05%29.46%30%
45
Vitamins/OTC Remedies
30.00%21.82%26.36%21.82%30%
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