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June 2021
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KeyOngoing (All Week)SundayMondayTuesdayWednesdayThursdayFridaySaturday
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Digital Ad - Image303112345
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Digital Ad - VideoAsk: what issues are most important to Nicole's voters? Send a survey on every platform
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EmailAsk: save the date for debatePhoto: volunteers in the campaign office Text: Nicole thanks the volunteers for their hard work of getting out the vote for the primary next weekPhoto: Nicole and her husband eating ice cream cones Text reads: Ever since I was a little girl I have LOVED Rocky Road ice cream! To celebreate "National Rocky Road Day" my husband Alex and I went to our favorite neighborhood shoppe, @Scoops! Support a small buisness and treat yourself! What is your favorite ice-cream? **This P2P text is in the Content Builder #2**
The debate between myself and incumbent Chad Covington is scheduled for Saturday June 26th at 6PM, but I want to hear from you first. Can you take a minute to fill out this survey? I'd like to know what issues are most important to you and your family. #FultonCounty (link to our survey outside of twitter, the one used for the email and text message that ends with the donation page)Photo: Nicole with her dog on a leash, Nicole has a runners number pinned to her shirt. She is smiling. There are lots of dogs and people in the background. Text: I just finished Tails on the Trails 5K with my sweet girl Sadie! Running gives me a chance to clear my head and focus on what is important. This year, I was thinking about all of things I can't wait to work on when I am your Representative. I like to finish every race I start, but an FEC deadline is coming up and I need your help to cross the small dollar donation threshold to get on the debate stage. Can you donate $5, $10 or $25 today to keep me in this race? Our grassroots campaign is possible because of you! Let's cross the finish line together!
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Twitter - TextEvent: Tails on Trails 5KPhoto: volunteers in the campaign office Text: Nicole thanks the volunteers for their hard work of getting out the vote for the primary next weekPhoto: Nicole and her husband eating ice cream cones Text reads: Ever since I was a little girl I have LOVED Rocky Road ice cream! To celebreate #NationalRockyRoadDay my husband @AlexGA and I went to our favorite neighborhood shoppe, @Scoops! Support a small buisness and treat yourself! What is your favorite ice-cream?First email to go out about the debate, it will be along similar lines to the text message that goes out today, but will be a little longer (THIS NEEDS TO BE REWORKED BEFORE WE SEND IT OUT). Hi (Name)! I want to thank you for your support of my campaign. The Fulton Times has invited me to take our message to the stage on Saturday June 26th at 6PM to debate with incumbent Chad Covington, but I want to hear from you first. Can you take a minute to fill out this survey? I'd like to know what issues are most important to you and your family. Nicole Strong (link to survey) Survey has several pre-determined responses (Education, Infastructure Development, Right to Choose, Raising Minimum Wage, Economy, Other, Ect.). Once they click submit, they will be brought to a donation page.Tweet about getting a good night sleep for the 5K tomorrowPhoto: Nicole with her dog on a leash, Nicole has a runners number pinned to her shirt. She is smiling. There are lots of dogs and people in the background. Text: I just finished @TailsOnTrails 5K with my sweet girl Sadie! Running gives me a chance to clear my head and focus on what is important. With an FEC deadline fast approaching, I need your help to stay in this race. Can you donate $5, $10, or $25 today? (link)
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Twitter - LinkFun: Rocky Road DayLink is the FB poll described below: Text: Debate night is scheduled! The Fulton Times is hosting myself and incumbent Chad Covington on Saturday June 26th at 6PM. I'd like to know what issue is most important to you and your family so I can make sure I am speaking for the people of Fulton County. (I will use the FB poll option since it prioritizes it's own algorithim, but I will need to make a note to import that data before we give Nicole the results)Photo: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington in two weeksTails on Trails 5K
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Twitter - ImageLink: Technically this is a twitter poll Text: There is a debate scheduled with myself and incumbent Chad Covington on Saturday June 26th at 6PM, but I want to hear from you first. Can you take a minute to fill out this survey? I'd like to know what issues are most important to you and your family. (For today, I will use the twitter survey instead of our survey link, my inclination is that twitter will priorize it in their algrorithm, but I will need to make a note to import that data before we give Nicole the results)Link: voting locations Text: This is a GOTV facebook post for the primary next week. Nicole is running unopposed so we want to promote the debate more, but we still want to mention that this is happening.Photo: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington in two weeks
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Twitter - Video
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SMS - Text678101112
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SMS - LinkAsk: join our debate campaign watch party for a donation
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Facebook - TextAsk: volunteers for watch party (but we also want to just collect names for people intersted in volunteering in general. Those who are more tech savvy will be reached out to quicker because of the debate, but we don't want to segment this list, we want as many volunteer names as possible since many will drop off. Nicole asks her FB friends to Save the Date for the upcoming debate hosted by the Fulton TimesNicole asks her FB supporters if they are interested in volunteering for the campaign. The volunteer page will have different options. Those who check that they are tech savvy will be followed up with our Field team. We want to plug a few volunteers in to help with the Watch Party, but we don't want to ONLY ask for tech volunteers, you never know when people see posts and if someone is interested in volunteering later on, we want to get them in our database now and not later. This post will include a link to the volunteer page. Nicole emails her supporters about her new endorsement from the teachers union and how she hopes they are voting for her tomorrow in the primary. This will be a donation ask email.Photo: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington in two weeks, this will be sent later in the day after polls closePhoto: the Nicole and Chad photo that the newspaper used to advertise the debate, Text: inviting our supporters to tune in to the debate against Chad Covington in two weeks and donate to join the watch partyPhoto: Nicole at the farmers market entrance (where there is signage) holding a few corn on the cobs still in their husks. Text Reads: The farmers market on Hennepin Ave opens today, just in time for National Corn on the Cob Day! I am supporting my local farmers and "stalking" up on my veggies at the same time! Do you agree with me that food taste best when it's grown locally? Looking forward to a delicious dinner tonight! Thank you Georgia farmers! Nicole wishing everyone a happy and safe pride weekend
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Facebook - LinkFun: Farmers MarketPhoto: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington in two weeksPhoto: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington in two weeksPhoto: Nicole and her best friends, Lupe and Olivia Text: To celebrate National Best Friends Day this post will feature Nicole and her two best friends from college, her sorority sisters. This post will be to make Nicole look more relatable. It will be a current photo of them as adults, not as college students. Delta Sigma Theta! The text will say something about Nicole's time in college and how these women always had her back. It will be a female empowerment type post of how strong women support other women. - This post will be in the AM**This email is in the Content Builder #1**Mass Text: same survey from week 1 but this will go out to all of Fulton County voters so we will hear from a different group and Nicole can determine any difference between her current supporters and Fulton County as a whole. This will help her debate prep to know what issues are most important to her district so she can be sure to touch on those things at the debate. It will also be a good way to reach new supporters because they will be asked if they want to "opt in" to Nicole's campaign. Now that Nicole is the offical nominee we can send this out to the massesPhoto: Nicole at the farmers market entrance (where there is signage) holding a few corn on the cobs still in their husks. Text Reads: The #farmersmarket on Hennepin Ave opens today, just in time for #NationalCornOnTheCobDay ! I am supporting my local farmers and "stalking" up on my veggies at the same time! Thank you Georgia farmers! Nicole wishing everyone a happy and safe Pride weekend
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Facebook - ImageFun: BFF DayP2P Text asking for volunteers for the debate. We are setting up a watch party and need a couple tech savvy volunteers, so we will be texting our supporter list asking if they are intersted in volunteering. The volunteer sign up sheet (a link) will be divided into different cateogories so we can see who would best fit the different needs of the campaign. Photo: Nicole and her best friends, Lupe and Olivia Text: To celebrate National Best Friends Day this post will feature Nicole and her two best friends from college, her sorority sisters. This post will be to make Nicole look more relatable. It will be a current photo of them as adults, not as college students. Delta Sigma Theta! The text will say something about Nicole's time in college and how these women always had her back. It will be a female empowerment type post of how strong women support other women. - This post will be in the AMPhoto: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington in two weeksPhoto: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington in two weeksPhoto: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington in two weeks
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Facebook - VideoFun: Pride WeekendNicole talks about her recent endorsement from the teachers union and asks for a donation (link) - This will be the PM FB post
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EventTeacher EndorsementNicole talks about her recent endorsement from the teachers union and asks for a donation (link) - this will be the PM FB post
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13Flag Day 1415Nicole's Birthday 161718 Juneteenth 19
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Ask: have our supporters share the debate on their social pages, mention watch party again to those who have not donated to join yet
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Notes:Ask: volunteers for watch partyPhoto: Nicole with her sister Tracey at Pride Text: Nicole introduces her sister to her supporters. Tracey is a lesbian. They are very close. Nicole will tell a cute story a time Tracey was there for her and show their bond. The post will end with saying Pride is something she feels year round about Tracey. Video: Digital graphic of flag waving Text: Flag Day reminds us of the promise of what America can be. Red for valor, white for purity and blue for justice. Click here (link) to join our grassroots campaign and send a proud American and a proud Georgian to Congress!Photo for FB Ad: photo from Fulton Times of Nicole and Chad the newspaper is using to advertise the debate Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington next week - This ad runs until the evening of the debateBoomerang style video of Nicole blowing out birthday candles Text: it's my birthday and my wish is to be your next representative! (link to donate)This email will ask our database to donate and join the watch party. It will be similar to the one sent last week.Photo: A throw back photo of Nicole and her friends in high school Text: Nicole is excited to attend her reunion tonight and reconnect with her class from Rosewell High SchoolNicole explains what Juneteenth is briefly and wishes everyone a happy and safe holiday
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FB posts perform best around 3:30 PM on weekdaysHoliday: Flag DayPhoto: Nicole with her sister Tracey at Pride Text: Nicole introduces her sister to her supporters. Tracey is a lesbian and they grew up very close. The post will end with saying Pride is something she feels year round about Tracey. Video: Digital graphic of flag waving Text: #FlagDay reminds us of the promise of what America can be. Red for valor, white for purity and blue for justice. Click here (link) to join our grassroots campaign and send a proud American and a proud Georgian to Congress!Photo: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington next weekBoomerang style video of Nicole blowing out birthday candles Text: it's my birthday and my wish is to be your next representative! (link to donate)Photo: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington next weekPhoto: A throw back photo of Nicole and her friends in high school Text: Nicole is excited to attend her reunion tonight and reconnect with her class from Rosewell High SchoolNicole wishes everyone a happy and safe holiday
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We can tweet as much as we wantHoliday: Nicole's BdayPhoto: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington next weekPhoto: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington next weekPhoto for Twitter Ad: photo from Fulton Times of Nicole and Chad the newspaper is using to advertise the debate Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington next week - this ad runs through the evening of the debatePhoto: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington next week
P2P: Hi (Name)! It's Nicole Strong. My debate with incumbent Chad Covington is this Saturday at 6PM and I want to invite you to a supporters only watch party on zoom! Click here to register! (link to registration landing page that includes a minimum $25 donation)
Photo: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington next weekPhoto: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington next week
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Photos always do better, and since we want Nicole's name to get more recognition, we are going to use her headshot A LOT on twitterHoliday: JuneteenthEmail supporters (segment the list so we don't email the people who have already text replied or FB replied that they are interetsed in volunteering) and ask if anyone wants to volunteer for the campaign (we are doing this mostly to find a few volunteers for the watch party, however, we want to still collect names of interested volunteers in general. They will be brought to a link with different volunteer options. Those who are interested in tech stuff will be reached out to sooner by the field team to get the watch party readyEmail all supporters the press release that was in Sundays Fulton Times yesterday. Donation email, remind the supporters that we have a fundraising goal deadline fast approachingEmail (segmented) the people who were interested in volunteering (from the text and FB post we sent last week and the email Sunday) to let them know we will have opportunites coming up and some will be hearing from the fields team soon. Get the tech savvy volunteers in touch with the field team so they begin getting the virtual watch party readyWe will send an email asking supporters to sign Nicole's birthday card (and ask for a donation)Photo: Nicole's headshot in front of the GA Capitol, Text: inviting our supporters to tune in to the debate against Chad Covington next week and donate to join the watch partyHS Reunion
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Event: Press ReleasePress Release in the Fulton Times about Nicole's upcoming debate with ChadGraphic of the press release so people can read it in their timelines and not have to click on a link. Text: Thank you Fulton Times!
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Event: HS ReunionBE READY TO RETWEET THE FULTON TIMES PRESS RELEASE WHEN IT GOES OUT TODAY!Link to press release Text: Please click here to read my press release in @fultontimes yesterday!
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Fathers Day! 20212223242526
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Ask: have our supporters share the debate on their social pages, mention watch party again to those who have not donated to join yet
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Ask: watch debatePhoto: Nicole with her father on her college graduation day Text: My dad has always been my number one supporter. Today I just want to say, "Thank you Papa! I love you!"This email will ask our database to share the debate event link with their own networks. We will have it pre-populated so if they click on Twitter they will be brought to twitter with a prewritten tweet (that they can still edit of course) and link to the event. It will include the hashtag #NicoleForGA. If they click on the FB icon they will be able to share the event from their page as a post, or in their story. Nicole will do a live tweet Question and Answer session from 6-7 pmP2P: Hi (Name)! It's Nicole Strong. My debate with incumbent Chad Covington is this Saturday at 6PM and I want to invite you to a supporters only watch party on zoom! Click here to register! (link to registration landing page that includes a minimum $25 donation) Email reminding supporters the debate is Saturday and not to forget!Video: Nicole tutoring students at Literacy for All Text: Nicole talks about why this program and education are important to her. Mention that she is debating tomorrow and to tune in to hear what Nicole wants to do with education reform. Debate Night!
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Holiday: Fathers DayPhoto: Nicole with her father on her college graduation day Text: My dad has always been my number one supporter. Today I just want to say, "Thank you Papa! I love you!"Photo: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington next weekPhoto: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington on SaturdayPhoto: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington on SaturdayPhoto: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington on SaturdayPhoto: Nicole's headshot in front of the GA Capitol, Text: inviting the voters of Fulton County to tune in to the debate against Chad Covington tomorrowEmail reminding supporters the event starts in a couple of hours (send at 3:30pm)
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Event: Debate NightNicole will tell her supporters that she will be doing a live tweet tomorrow nightNicole will post about the debate this Saturday to her facebook supporters and include the link to ask them to donate and join the watch party Photo: a big plate of lasagna Text: After a long day of preparing for the debate on Saturday, I came home to my favorite meal, my husbands lasagna! I am so grateful to have such a supportive partner. Thank you Alex for being a wonderful husband and father. You are setting a great example for your students. I am a lucky woman. Photo: Nicole speaking with teachers in a classroom Text: Reminding her supporters of the debate on SaturdayVideo: Nicole tutoring students at Literacy for All Text: Nicole talks about why this program and education are important to her. Mention that she is debating tomorrow and to tune in to hear what Nicole wants to do with education reform. Reminding the voters of Fulton County to tune in to the debate against Chad Covington in an hour
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Event: Live TweetNicole will tell her Facebook supporters that she will be doing a live tweet tomorrow night so they should follow her on twitter right now!Live Tweet 6-7PMPhoto: a big plate of lasagna Text: After a long day of preparing for the debate on Saturday, I came home to my favorite meal, my husbands lasagna! I am so grateful to have such a supportive partner. Thank you Alex for being a wonderful husband and father. You are setting a great example for your students. I am a lucky woman. P2P Text: Reminder that the debate starts in one hour
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Nicole reminds her supporters the debate starts in an hour
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2728Chloe's Birthday 29 EOQ Deadline 30123
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Ask: have our supporters share the fb video clip of the debateEmail thanking supporters for watching the debate last night. **This FB video post is in the Content Builder #3**Email asking supporters to sign their name for a virtual card for Nicole's daughter Chloe Fundraising email, Include link to write up the Fulton Times gave the debate. Include a couple choice quotes about her performance. Link to the video used on FB and Twitter embedded into email. Asks supporters to share the video to their own networks. Fundraising Ask: We need funds to get our campaign office running and print lit for our canvassing that will start next month. Make sure to thank the volunteers from the debate night watch party. This is a deadline so we will want to include an urgent ask, like, "we are coming up short for our end or quarter deadline, can you rush a donation to our campaign today?"On deck: use a couple photos from the debate to continue promoting Nicole during July, pull a couple of her sound bite statements as well for tweets she can use on a "slow" day so we have a couple ready to go.
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Holiday: Chloe's BdayNicole thanks everyone for watching the debate last nightUse the video from the FB post above Text: The debate on Saturday showed me that Fulton County agrees with us, education reform can’t wait any longer. I am ready to get to work. Please share this video with your friends to help spread our message. Thank you for supporting our grassroots campaign to give Georgia a stronger future. #NicoleForGAPhoto: Nicole, her husband and their daughter Chloe Text: Happy birthday to my smart, empathetic and courageous daughter! You gave my life new meaning! Photo: volunteers helping behind the scenes for the watch party Text: Nicole thanks the volunteers and says how this campaign wouldn't be possible without the grassroots help. Ask for donations to purchase lit for our canvassing team to keep spreading our message. (link to donation page)
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Ask: fundraising for lit to be distributed during canvassing beginning next monthNicole thanks everyone for watching the debate last night, and includes a thank you to the Fulton times (and tags them)Nicole asks people to share how they think the debate went and announces another live twitter session next Wed (July 7th) to answer any lingering questions from the debatePhoto: Nicole, her husband and their daughter Chloe Text: Happy birthday to my smart, empathetic and courageous daughter! You gave my life new meaning! I love being your mom!Photo: volunteers helping behind the scenes for the watch party Text: Nicole thanks the volunteers and says how this campaign wouldn't be possible without the grassroots help. Ask for donations to purchase lit for our canvassing team to keep spreading our message. (link to donation page)
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EOQ DeadlineNicole thanks the Fulton Times for hosting the debate, tags them on twitterNicole shares the link to the article the Fulton Times wrote up about the debate and encourages people to share it with their networks.Nicole reminds people of the live tweet session next Wed
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Nicole shares the link to the article the Fulton Times wrote up about the debate and encourages people to share it with their networks.
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