Masks4All Social Content

	A	B	C	D
1	Masks4All Social Content
2
3	Framing Notes	Craft messages that evoke care, agency, the common good, solidarity and interdependence, NOT messages that evoke fear, division, passivity, fatalism and individualism.
4	1	Adapt framing for different phases: Beginning (Supported and connected). Middle (Kindness and reciprocity). End (Inspired to action).
5	2	Emphasise the common good over individual protection.
6	3	Celebrate solidarity over spreading panic.
7	4	When advocating for vulnerable groups, stress the moral collective duty - stress universalism, and compassion over pity.
8	5	Pick your metaphors with care.
9	6	Balancing respect for expertise vs acceptance of authoritarianism. Evoke compassion and benevolence, not obedience and conformity, and always stress the temporary nature.
10	7	Beware of intergenerational divisiveness. "We need stronger communities where we respect difference and come together, not divided ones where we blame, accuse and disrespect each other.”
11	8	Who is missing? Keep asking, whose voices are not being heard.
12	Source	https://medium.com/@ellasaltmarshe/8-tips-for-framing-covid-19-f3c897c1ffa6
13
14		Post	Visual Content	Notes

15	Twitter
16	What is Masks4AllUK	The evidence is strong. Re-usable cotton masks can help limit the spread of #COVID19. Take action now to save lives. Wear a cotton mask outdoors whilst #socialdistancing https://www.masks4all.org.uk/ #Masks4All
17		#COVID19 is a huge hurdle to overcome, but everyone wearing homemade masks when outside is a simple and effective way to protect our communities together. Take action now to save lives. Wear a cotton mask outdoors whilst #socialdistancing https://www.masks4all.org.uk/ #Masks4All
18		Our mission is to empower the public to make their own #facemasks. We're sharing info on how to wear and wash them, and understand why it helps to reduce the spread of #COVID19 when wearing them in public. Find out more here: https://www.masks4all.org.uk/ #Masks4All
19		We're advocating the use of reusable cotton #facemasks to help keep surgical masks & FFP3 respirators for the NHS and social care workers. Stay safe, stay home, and wear a mask when you're outside to save lives https://www.masks4all.org.uk/ #Masks4All
20		Even simple masks can help to limit the spread of #COVID19, especially as many of those infected don't show any symptoms. By making your own at home and wearing it alongside other social distancing measures, we can protect our communities and save lives https://www.masks4all.org.uk/
21		By making your own mask at home and wearing it alongside other social distancing measures, we can keep surgical masks and FFP3 respirators for those who need them and reduce pressure on our care and medical services https://www.masks4all.org.uk/ #Masks4All
22		My mask protects you, your mask protects me. Together we can keep our communities safe and save lives. Wear a re-usable cotton mask alongside other social distancing measures https://www.masks4all.org.uk/ #Masks4All
23		The #Masks4All movement was started in the Czech Republic, and in a matter of 3 days had almost 100% of citizens wearing homemade masks. We want the UK to do the same https://www.masks4all.org.uk/
24		We want you to wear a re-usable cotton mask outdoors, but we also want you to abide by other social distancing measures and only go outside when necessary. Together we can keep our communities safe and save lives https://www.masks4all.org.uk/ #Masks4All
25		We are advocating the use of reusable cotton masks, made from simple items you can find in your house. Please keep surgical masks & FFP3 respirators for the NHS and social care workers. Find out more about our campaign here: https://www.masks4all.org.uk/ #Masks4All
26		My mask protect you, your mask protects me. If we all consider the health of others alongside our own wellbeing we can dramatically limit the spread of #coronavirus and protect our communities together https://www.masks4all.org.uk/ #Masks4All
27	Sign The Petition	Wisdom and compassion can help guide us through crisis. Help us to navigate #COVID19 by adding your voice to this petition to make mask wearing mandatory bit.ly/Masks4AllUKpetition
28		Navigating the #COVID19 crisis takes teamwork. Add your voice to the calls for wisdom and compassion during this challenge by signing our petition today bit.ly/Masks4AllUKpetition
29		You can help to slow the spread of #COVID19 by calling on the government to make mask wearing mandatory outdoors. Sign here bit.ly/Masks4AllUKpetition
30		Sign the petition to call on the UK Government to bring mandatory mask laws to the UK bit.ly/Masks4AllUKpetition
31		Countries with mandatory mask laws have 100x lower #COVID19 rates than countries without them. Add your voice to our petition calling on the government to make cotton-mask wearing mandatory in the UK bit.ly/Masks4AllUKpetition
32	Making Masks at Home	You can make your own cotton facemask at home in as little as one minute. Keep medical masks for our key workers by making your own at home https://www.masks4all.org.uk/make-a-mask
33		The evidence is strong. Homemade masks can help stop the spread of #COVID19 and save lives. Help to limit the spread of coronavirus by making your own and wearing our outside from today https://www.masks4all.org.uk/make-a-mask
34
35
36
37		Masks have become a symbol of social responsibility. You can protect yourself and your community by wearing a homemade, cotton mask alongside other social distancing measures too. Find out more: https://www.masks4all.org.uk/ #Masks4All
38		No mask is 100% effective, but wearing one can help keep you and others safe. Protect your community and help us navigate this crisis together by making and wearing your own cotton mask from today https://www.masks4all.org.uk/ #Masks4All
39		While no mask is 100% effective, even a simple one can help keep you and others safe when combined with social distancing and regular hand washing. That's why we advocate the use of reusable cotton masks to keep medical masks for health workers https://www.masks4all.org.uk/ #Masks4All
40		Any face covering is better than nothing. Even those who aren't showing symptoms can spread the virus, so help keep yourself and your community safe by wearing a homemade, cotton #facemask when outdoors https://www.masks4all.org.uk/ #Masks4All
41		Masks can make us feel safer, but their real benefit comes from protecting those around you. Even people without symptoms can spread the virus, so help to keep your community safe by wearing a homemade cotton mask alongside hand washing & social distancing https://www.masks4all.org.uk/
42		The bottom line is that when you practice social distancing, wash your hands and wear a re-usable cotton mask when you have to leave the house, you are lowering yours and other's risk of getting sick https://www.masks4all.org.uk/ #Masks4All
43		The recommendation is to wear a mask at all times in public spaces so we can protect ourselves and our communities from spreading the virus. It’s also more socially responsible to wear a mask, especially if you’re outside. Find out more https://www.masks4all.org.uk/ #Masks4All
44	Instagram
45		The evidence is strong. Re-usable cotton masks can help limit the spread of COVID-19. Even simple face coverings can help to limit the transmission of coronavirus, which is why we are advocating the use of reusable cotton masks, made from simple items you can find in your house. Please keep surgical masks & FFP3 respirators for the NHS and social care workers. Take action now to save lives. Wear a cotton mask outdoors alongside #socialdistancing. Find out more through the link in our bio. #Masks4All #SaveLives #covid #staysafe #coronavirus #corona #virus #covid_19 #love #viruscorona #coronavirusoutbreak #hope #faith #community #action #stayhome
46		COVID-19 is a huge hurdle to overcome, but wearing homemade masks when outside is a simple and effective way to protect our communities together. With enough people wearing them alongside current social distancing methods, we can dramatically limit the spread of coronavirus and lessen the strain on our healthcare professionals. Take action now to save lives. Wear a cotton mask outdoors whilst #socialdistancing. Find out more through the link in our bio. #Masks4All #SaveLives #covid #staysafe #coronavirus #corona #virus #covid_19 #love #viruscorona #coronavirusoutbreak #hope #faith #community #action #stayhome
47		Our mission is to empower the public to make their own #facemasks. We're sharing info on how to wear and wash them, with info to better understand why it helps to reduce the spread of #COVID19 when wearing them in public. Find out more via the link in our bio. #Masks4All #SaveLives #covid #staysafe #coronavirus #corona #virus #covid_19 #love #viruscorona #coronavirusoutbreak #hope #faith #community #action #stayhome #socialdistancing
48		We're advocating the use of reusable cotton #facemasks to help keep surgical masks & FFP3 respirators for the NHS and social care workers. Stay safe, stay home, and wear a cotton mask when you're outside to help save lives. Find out more about making and caring for your own masks at home through the link in our bio. Together we can protect our communities. #Masks4All #SaveLives #covid #staysafe #coronavirus #corona #virus #covid_19 #love #viruscorona #coronavirusoutbreak #hope #faith #community #action #stayhome #socialdistancing
49		Even simple masks can help to limit the spread of #COVID19, especially as many of those infected don't show any symptoms. By making your own at home and wearing it alongside other #socialdistancing measures, we can protect our communities and save lives. That is why we are advocating the use of reusable cotton masks, made from simple items you can find in your house. Please keep surgical masks & FFP3 respirators for the NHS and social care workers. Find out more through the link in our bio. #Masks4All #SaveLives #covid #staysafe #coronavirus #corona #virus #covid_19 #love #viruscorona #coronavirusoutbreak #hope #faith #community #action #stayhome
50		By making your own mask at home and wearing it alongside other #socialdistancing measures, we can keep surgical masks and FFP3 respirators for those who need them and reduce pressure on our care and medical services. Find out more about our campaign, along with guides on how to make your own masks and care for them through the link in our bio. #Masks4All #SaveLives #covid #staysafe #coronavirus #corona #virus #covid_19 #love #viruscorona #coronavirusoutbreak #hope #faith #community #action #stayhome
51		My mask protects you, your mask protects me. Together we can keep our communities safe and save lives. Wear a re-usable cotton mask alongside other #socialdistancing measures. Find out more through the link in our bio. #Masks4All #SaveLives #covid #staysafe #coronavirus #corona #virus #covid_19 #love #viruscorona #coronavirusoutbreak #hope #faith #community #action #stayhome
52		The #Masks4All movement was started in the Czech Republic, and in a matter of 3 days had almost 100% of citizens wearing homemade masks. We want the UK to do the same. By wearing a mask alongside other #socialdistancing measures, we can limit the spread of #coronavirus and protect our communities together. Find out more through the link in our bio. #SaveLives #covid #staysafe #corona #virus #covid_19 #love #viruscorona #coronavirusoutbreak #hope #faith #community #action #stayhome
53		We want you to wear a re-usable cotton mask outdoors alongside abiding by other #socialdistancing measures and only going outside when necessary. Together we can keep our communities safe and save lives. Find out more about making and caring for handmade masks through the link in our bio. #SaveLives #covid #staysafe #corona #virus #covid_19 #love #viruscorona #coronavirusoutbreak #hope #faith #community #action #stayhome
54
55
56	Facebook
57		The evidence is strong. Re-usable cotton masks can help to limit the spread of COVID-19. Even simple face coverings can help to limit the transmission of coronavirus, which is why we are advocating the use of reusable cotton masks, made from simple items you can find in your house. Please keep surgical masks & FFP3 respirators for the NHS and social care workers. Take action now to save lives. Wear a cotton mask outdoors alongside social distancing https://www.masks4all.org.uk/
58		We're advocating the use of reusable cotton face masks to help keep surgical masks & FFP3 respirators for the NHS and social care workers. Stay safe, stay home, and wear a homemade cotton mask when you're outside to save lives. Find out more about making and caring for your own masks at home through the link below. Together we can help to protect our communities. https://www.masks4all.org.uk/
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100