DTC Content Calendar Template

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U
1	Week	Date	Ads To Be Run	Content Theme	Content Pillar	Content format	Platforms	Post Title/Hook	Content Format	Goal	Priority	Status	Owner	Assigned To	Due Date	Review Date	Approval Status	Approver	Campaign/Theme	Sub-Campaign	Hashtags/Keywords
2	W1	Jan 2	yes	#NewSkinGoals	Education	Carousel	Instagram	"3 ways our skincare solves dry winter skin"	Images + Text	Educate	High	Approved	Sarah M.	Sarah M.	Dec 30	Jan 1	Pending	Marketing Dir	New Year Glow Up	Skincare Education	#skincare #winter #dryskin #skincaretips
3	W1	Jan 3		Brands USPs					Images + Text			To do
4	W1	Jan 4		Problem/Solution					Video + Text			To do
5	W1	Jan 5		Product Education					Text Only			To do
6	W2	Jan 6		Community Love					Infographic			To do
7	W2	Jan 7		Behind the Brand					Quote			To do
8	W2	Jan 8		Engagement					Before/After			To do
9	W2	Jan 9		Sales & Promo					Tutorial			To do
10	W2	Jan 10		Seasonal					Behind Scenes			To do
11	W2	Jan 11		Trending/Viral					User Content			To do
12	W2	Jan 12		User Generated Content					Product Shot			To do
13	W3	Jan 13		Tutorial/How-to					Goal Options:			To do
14	W3	Jan 14		Brand Story					Educate			To do
15	W3	Jan 15		Content Pillar Options:					Engage			To do
16	W3	Jan 16		Education					Convert			To do
17	W3	Jan 17		Entertainment					Nurture			To do
18	W3	Jan 18		Inspiration					Brand Awareness			To do
19	W3	Jan 19		Community					Drive Traffic			To do
20	W4	Jan 20		Product Focus					Generate Leads			To do
21	W4	Jan 21		Behind Scenes					Retarget			To do
22	W4	Jan 22							Community Building			To do
23	W4	Jan 23										To do
24	W4	Jan 24										To do
25	W4	Jan 25										To do
26	W4	Jan 26										To do
27	W5	Jan 27										To do
28	W5	Jan 28										To do
29	W5	Jan 29										To do
30	W5	Jan 30										To do
31	W5	Jan 31										To do