15 Things You Need Before Your Podcast is Ready for iTunes - Copy That Pops

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1			15 Things You Need Before Your Podcast is Ready for iTunes [Worksheet]
2			Directions: (1) Click "File," "Make a copy" (2) Now you have your own! (3) Fill in "YOURS!" column to plan out your podcast! (4) Share with us! We'd LOVE to see what you come up with & your final podcast on iTunes!
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4		Item	What is it?	Example 1	Example 2	YOURS!

5				Copy That Pops	Tiny Leaps, Big Changes
6	1	Audience	Who do you want to talk to? Who will be attracted to what you are sharing?	25-40 year old entrepreneurs, mostly female, passion for remote working (current or aspiring-to-be digital nomads), love online business and digital marketing	23-35 year old 9-5er who has always wanted to make a change in their life but hasn't been able to make those changes permanent.
7	2	Your 1 Ideal Listener (Your "Avatar")	What ONE person are you speaking to when you talk? What does this ONE ideal listener want to get from each episode? Keep him/her in mind with all your decisions.	Meghan is in her early 30's and she is married but no kids yet. - She is an entrepreneur and has been working on her business for a few years, but it isn't as far along as she wants yet. - She is a current or aspiring digital nomad (who can work anywhere with wifi). - She is still actively looking for tools, tips, and tactics to get an edge and hit her goals. - She loves networking and enjoys listening to some personal information from the host and guests as long as they also cover things she can start using right away. - Meghan thinks psychology is fascinating and doesn't think she is a terrific writer but realizes its importance for online success in business.	"I never made one. I wanted to just base it on who showed up so in the first month I got on the phone with listeners often so that I could get a handle on who they were." Gregg Clunis
8	3	Show Topic	Boil the topics you are going to cover to 3 or less. Get focused. Niche down.	Psychology, Copywriting, Online Entrepreneurship	Psychology, Neuroscience, Personal Development
9	4	Show Name	What's the name of your show? (This can be hard if you want to also get the www.MyShowName.com URL. Brainstorm and keep your target audience in mind.)	Copy That Pops	Tiny Leaps, Big Changes
10	5	Show Subtitle	Think "keywords" here and drop in some key ones to help your being found via search.	The Psychology Behind Effective Copy Writing \| Landing Pages \| Increased Sales \| Digital Marketing \| Online Business Success	Simple, research-backed strategies to get more out of life.
11	6	Show Description	Again, think about keywords but also make it flow for someone reading all the way through. Try to make it enticing to get someone to think, "Hmm, I think I'll take a listen." 12/22/17 UPDATE: According to Rob Walch of Libsyn, show descriptions do NOT impact search in iTunes. So write it to convince people to click and listen!	Join us to learn tips, tools, and tactics to improve your copy, branding, and messaging for improved connection to your audience, opt-in rates, sales, and profits. Leverage psychology, word choice, and tools to convert leads into customers by 'speaking' to them in the right way with all your digital marketing efforts. Host: Laura Petersen -- Psychology Instructor, Digital Nomad, Word Nerd, and Serial Entrepreneur. Format: Mix of fun and informative interviews with other entrepreneurs and quick copy tips for immediate application. Laura is a teacher by trade and at heart. She is passionate about helping other entrepreneurs (especially the ladies #girlpower) get more out of their businesses so they can design the life of their dreams and maybe join her for a cup of coffee wherever in the world she may be with laptop in hand. Tune in to learn, be inspired, and join the conversation!	All big changes come from the tiny leaps we make every day. On this show I'll share personal development and self help strategies you can use as well as the habits you can develop to get the most out of your life. Everything I share with you will be backed by research in various fields of science and I'll end each episode with a specific challenge to help you integrate that strategy into your life. This is the show for you if you are interested in personal development, personal growth, self help, self development, motivation, or inspiration. You should listen to this show if: - You regularly listen to speakers like Jim Rohn or Tony Robbins. - You read books like Rich Dad Poor Dad, The Compound Effect, The Four Hour Work Week. - You love authors like Ryan Holiday, Tim Ferriss, Tony Robbins, or Gary Vaynerchuk. - You are looking for a way to get more out of life but are sick of all the nonsense that lifestyle design, personal development, and self help have to offer.
12	7	iTunes Category	This is where your show will show up (and compete with) other shows in the same genre. Some are highly competitve and others less so.	Business > Careers	Health > Self-Help
13	8	Show Format	(interviews, solos, co-hosted, mix)	Mix of interviews (about 30 minutes) and quick tips (about 5 minutes)	10-15 minute solo presentations.
14	9	Show Tone	What's the vibe? The best advice is to pick something you can keep up for the long haul. A.k.a. keep it authentic to who you are while also recognizing your audience and goals of the show. (professional, news-like, fun, relaxed)	relaxed, fun but focused learning :)	Presentational
15	10	Keywords / Tags	This is required if you host with Libsyn, but even if it's not required for your host, it's important to brainstorm the topics you are going after to rank it when people search.	copywriting,copy, writing, branding, messaging, emails, landingpages, listbuilding, onlinebusiness, psychology, entrepreneurs, entrepreneurship, digital nomad, online entrepreneur	(not required in Awesound hosting)
16	11	Episode Goals	Have goals in mind before you hit record. (entertaining, teach tactics, engage audience, etc.)	Entertain (get stories out of guests for audience to connect with and get to know them) and provide tactics, tools, and tips to use right away.	Entertainment. Inspire other to do their own research and build their own processes.
17	12	Episode Publishing Frequency	(daily, weekly, monthly) No matter how often you publish, you should be consistent and deliver on what you say you will. The more frequently you publish, the more downloads you will get compared to less frequently if you look just on downloads from people subscribed. But if you publish frequently, will you have time to promote each one? And keep up the pace?	1-2 / week	5-7 per week
18	13	Music	Pick something that matches your topic, tone, and genre. Also consider how it sounds with the intro/outro overlaid on it.	Carolina Sun by Tom Camp	Various
19	14	Intro & Outro	(script & voice recording) Keep it concise and punchy. Pull the listener in...and sign off with a call to action to engage with you further.	Recorded by my partner at Podtent, Dominick Sirianni, because he has an amazing voice and I wanted a male voice to offset mine.	Self
20	15	Artwork	(podcast icon) Needs to be 1400x1400px to 3000x3000px but optimize for 150x150px viewing. People will see the tiny version on their phones so lots of text and small fonts will not look good.	Designed by my original podcast launch producer who is also a graphic designer. (I wanted the colors to really pop & decided not to put a photo of myself on it.)	Self-designed
21	BONUS	Hosting Platform	It was brought to my attention from Elsie Escobar of She Podcasts that all hosting platforms are not alike and it's worth doing some homework before committing.	Libsyn	Awesound
22	See show on iTunes:			bit.ly/CopyThatPops	bit.ly/TinyLeaps	Share your show link when it's live! We'll give you a shout out!
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