| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Competitive audit | Competitive audit goal: Compare the user experience of each competitor’s product | |||||||||||||||||
2 | General information | UX (rated: needs work, okay, good, or outstanding) | |||||||||||||||||
3 | First impressions | Interaction | Visual design | Content | |||||||||||||||
4 | Competitor type (direct or indirect) | Location(s) | Product offering | Price ($ - $$$$) | Website (URL) | Business size (small, medium, large) | Target audience | Unique value proposition | Desktop website experience | App or mobile website experience | Features | Accessibility | User flow | Navigation | Brand identity | Tone | Descriptiveness | ||
5 | Simply Recipes | Indirect | World-wide | recipes and cooking advice for home cooks | - | https://www.simplyrecipes.com/ | Large | Home cooks | for home cooks, by home cooks | OKAY + Search pane - Not so good page layout - No white space | OKAY + Search pane + Responsive - Not so good page layout | OUTSTANDING + Search feature + Videos and write-ups + Printable recipe + Add to shopping list | NEEDS WORK - No back-to-top button - Too much white space with ads in mobile version | OKAY + Consistent | OKAY + Clear indication of clickable elements | NEEDS WORK - Unclear color scheme and art direction - Visual design does not communicate the company ethos | Unprofessional | OUTSTANDING + Key information are present | |
6 | Serious eats | Indirect | World-wide | rigorously tested recipes, science-driven cooking techniques | - | https://www.seriouseats.com/ | Large | Hungry readers, food nerds | food-related features that are useful, interesting, and accurate | OKAY + Search pane - Bad layout | OKAY + Fully responsive + Search pane - Bad layout | OUTSTANDING + Search feature + Dinning out, Personal essays + Printable recipe + Add to shopping list + Save recipe | OKAY + Legible fonts, fairly distinguishable CTA buttons, high contrast colours - No alternate text for images - Doesn't offer any languages other than English | OKAY + Consistent - Not Memorable | GOOD + Easy basic navigation + Clear indication of clickable elements | NEEDS WORK - Unclear colour scheme | No breathing space for information | OUTSTANDING + All key information are present + Easy to follow | |
7 | All Nigerian Recipes | Direct | Nigeria | Nigerian food recipes | - | https://www.allnigerianrecipes.com/ | Medium | Nigerian recipe enthusiasts | NIL | NEEDS WORK - Inconsistent design - Bad layout | OKAY + Responsive - Inconsistent design | OKAY + Instructional videos - No search feature | NEEDS WORK - No back-to-top button - Bad layout | NEEDS WORK - Inconsistent | NEEDS WORK - No basic navigation - Unclear indications of clickable elements | NEEDS WORK - Inconsistent use of imagery and photography - unclear color scheme and art direction | Irregular | NEEDS WORK - Unsatisfactory | |
8 | 9jafoodie | Direct | Nigeria | Nigerian food recipes | - | https://9jafoodie.com/ | Medium | Nigerian recipe enthusiasts | NIL | NEEDS WORK - Inconsistent design - Bad layout | OKAY + Responsive - Inconsistent design | OKAY + Instructional videos + Search feature | NEEDS WORK - No back-to-top button - Bad layout | NEEDS WORK - Inconsistent | NEEDS WORK + Basic navigation - Unclear indications of clickable elements | NEEDS WORK - Inconsistent use of imagery and photography - unclear color scheme and art direction | Irregular | NEEDS WORK - Unsatisfactory | |