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NotesSegmentA/B Test?FormatExtra
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09.14. - PROMO: Happy Minivan, buy 2 and get 3Engaged 90 -HTML
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09.28 - TRUST: What to expect from the NEWsletterFrequency, great content, discounts, motivational posts, etc...Engaged 60 HTML Vs TextHTML
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09.30 - TRUST: Who are we?https://slykshades.com/pages/about-usEngaged 60 HTML Vs TextHTML
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10.03 - TRUST: Our Donationshttps://slykshades.com/pages/one-tree-planted-partnership + Calmer Choice + Sharks4kids + any other ?Engaged 60 HTML Vs TextHTML
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10.05 - TRUST: Motivational Monday Instagram Posthttps://www.instagram.com/p/BlaZvDsH4j7/Engaged 60 Short Vs Long copyHTML
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10.07 - CONTENT: Blog Post Face Shapehttps://slykshades.com/blogs/slykshades/best-sunglasses-for-each-face-shapeEngaged 60 Short Vs Long copyHTML
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10.10 - PROMO: Seashell Collectionhttps://slykshades.com/collections/seashell-sunglasses-collectionEngaged 30 Subject LineHTML
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10.12 - TRUST: Motivational Mondayhttps://www.instagram.com/p/BlbrzFZnNha/Engaged 60 Short Vs Long copyHTML
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10.14 - CONTENT: Our Instagramhttps://www.instagram.com/slykshades/Engaged 60 Smart Send TimeHTML
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10.17 - PROMO: Classicshttps://slykshades.com/collections/classicsEngaged 30 Subject LineHTML
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10.19 - TRUST: Cape Code Timeshttps://www.capecodtimes.com/news/20201004/take-10-sunglasses-at-slyk-shades-are-made-with-missionEngaged 60 Smart Send TimeHTML
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10.21 - CONTENT: TestimonialsJudge.me or https://www.facebook.com/SlykShadesWindow shoppers Smart Send TimeHTML
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10.24 - PROMO: Jewelryhttps://slykshades.com/collections/jewelryBuyers Only Subject LineHTML
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10.26 - TRUST: Motivational Monday https://www.instagram.com/p/Blb3Y7GHUF7/Unengaged 60 Smart Send TimeHTML
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10.29 - SALES EVENT: Hallowen - Opening20% on the whole storeEveryoneNO A/B TestHTML
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10.30 - SALES EVENT: Hallowen - Seashell Collection20% on the whole storeEngaged 60 NO A/B TestHTML
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10.31 - SALES EVENT: Hallowen - 15 hours left20% on the whole storeEngaged 30 NO A/B TestHTML
Nifty Dynamic Countdown Timer
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11.02 - TRUST: Motivational Monday https://www.instagram.com/p/BleEW5SnB4r/Engaged 60 HTML
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11.04 - CONTENT: FAQhttps://slykshades.com/apps/help-centerEngaged 60 HTML
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11.07 - CONTENT: SurveyTypeform account ?Engaged 60 HTML
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11.09 - SALES EVENT: PreBlack Friday - OpeningBOGOEveryoneNO A/B TestHTML
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11.10 - SALES EVENT: PreBlack Friday - Seashell CollectionBOGOEngaged 60 + BF buyersNO A/B TestHTML
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11.11 - SALES EVENT: PreBlack Friday - 15 hours leftBOGOEngaged 30 + BF BuyersNO A/B TestHTML
Nifty Dynamic Countdown Timer
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11.12 - SALES EVENT: PreBlack Friday - Xtra DayBOGOBuyers Only NO A/B TestTEXT
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11.14 - CONTENT: Best Water Sportshttps://inspirich.com/amazing-water-sports/ & https://slykshades.com/collections/floating-wooden-sunglassesEngaged 60 HTML
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11.16 - TRUST: Motivational Monday https://www.instagram.com/p/Blfo57JnzsM/Engaged 60 HTML
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11.18 - CONTENT: Protect your eyeshttps://www.wikihow.com/Protect-Your-Eyes-when-Using-a-Computer & https://slykshades.com/collections/blue-light-blocking-glassesEngaged 60 HTML
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11.21 - PROMO: Watcheshttps://slykshades.com/collections/watchesEngaged 30 HTML
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11.23 - TRUST: Sezzlehttps://sezzle.com/Engaged 60 HTML
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11.26 - SALES EVENT: BFCM - PreOpeningHappy Thanksgiving !EveryoneNO A/B TestHTML
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11.27 - SALES EVENT: BFCM - OpeningBuy 1 get 1 freeEngaged 60 + BF buyersNO A/B TestHTML
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11.28 - SALES EVENT: BFCM - Non-openersSend the 11.27 campaign again with a different subject line11.27 Non OpenersNO A/B TestHTML
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11.28 - SALES EVENT: BFCM - Best SellersBuy 1 get 1 freeEngaged 30 + BF BuyersNO A/B TestHTML
Nifty Dynamic Countdown Timer
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11.29 - SALES EVENT: BFCM - Customer ReviewsWatches for 100$Engaged 60 + BF buyers
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11.30 - SALES EVENT: BFCM - 15 hours leftWatches for 100$Engaged 30 + BF Buyers
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11.30 - TRUST: Motivational Mondayhttps://www.instagram.com/p/Blg0RSLH9qu/Engaged 60 HTML
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12.03 - CONTENT: Disability Dayhttps://www.daysoftheyear.com/days/disability-day/Engaged 60 HTML
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12.05 - CONTENT: Need inspiration for winter sports ?https://www.checkyeti.com/blog/en/6-most-popular-winter-sports-activitiesEngaged 60 HTML
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12.07 - SALES EVENT: Gifts for Christmas - OpeningBuy any pair get a ClassicEveryoneNO A/B TestHTML
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12.07 - SALES EVENT: Christmas - Non-openersSend the 12.07 campaign again to non-openers with a different subject line12.07 Non-openersNO A/B TestHTML
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12.08 - SALES EVENT: Gifts for Christmas - Gift IdeasWatches for 100$Engaged 60 + Xmas BuyersNO A/B TestHTML
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12.09 - SALES EVENT: Gifts for Christmas - 15 hours left30% on the whole storeEngaged 30 + Xmas BuyersNO A/B TestHTML
Nifty Dynamic Countdown Timer
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12.10 - SALES EVENT: Gifts for Christmas - Xtra day30% on the whole storeBuyers Only NO A/B TestTEXT
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12.12 - CONTENT: Beach holidays in winter ?https://www.southernliving.com/travel/beach-winter-vacationEngaged 60 HTML
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12.14 - TRUST: Motivational Mondayhttps://www.instagram.com/p/BljJWzEnoxn/Engaged 60 HTML
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12.16 - CONTENT: Different Colours of lens ?https://www.verywellhealth.com/sunglasses-does-color-matter-3421920Engaged 60 HTML
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12.19 - PROMO: Gift Cardshttps://slykshades.com/collections/gift-cardsEngaged 30 HTML
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12.21 - TRUST: Motivational Mondayhttps://www.instagram.com/p/Bll7m5iHoAK/Engaged 60 HTML
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12.24 - SALES EVENT: Christmas - Opening20% on the whole storeEveryoneNO A/B TestHTML
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12.25 - SALES EVENT: Christmas - Customer Reviews20% on the whole storeEngaged 60 + Xmas BuyersNO A/B TestHTML
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12.26 - SALES EVENT: Christmas - 15 hours left20% on the whole storeEngaged 30 + Xmas BuyersNO A/B TestHTML
Nifty Dynamic Countdown Timer
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12.28 - CONTENT: Material sourcesWood + seashell sustainably pproduced and harvestedEngaged 60 HTML
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12.30 - TRUST: End of the Year Thank you! Report on Donations EveryoneHTML
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01.01 - SALES EVENT: New Year Flash Sale - OpeningBuy 1 get 1 50% offEveryoneNO A/B TestHTML
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01.02 - SALES EVENT: New Year Flash Sale - 15 hours leftBuy 1 get 1 50% offEngaged 30 NO A/B TestHTML
Nifty Dynamic Countdown Timer
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01.04 - TRUST: New Year ResolutionsHere's ours, what's yours ?Engaged 60 HTML
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Ideas for Campaigns
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Hoodies
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Cape Cod products
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Seashell Collection should be promoted 2 times a month !
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Gift the products to your friends ! As a gift/donations / art of giving
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1 sales event / month max
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12.21 - TRUST: Motivational Mondayhttps://www.instagram.com/p/Blq_6FInO9F/Engaged 60 HTML
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12.21 - TRUST: Motivational Mondayhttps://www.instagram.com/p/Blq_6FInO9F/Engaged 60 HTML
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