| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | |
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1 | Notes | Segment | A/B Test? | Format | Extra | |||||||||||||||||||||
2 | 09.14. - PROMO: Happy Minivan, buy 2 and get 3 | Engaged 90 | - | HTML | ||||||||||||||||||||||
3 | 09.28 - TRUST: What to expect from the NEWsletter | Frequency, great content, discounts, motivational posts, etc... | Engaged 60 | HTML Vs Text | HTML | |||||||||||||||||||||
4 | 09.30 - TRUST: Who are we? | https://slykshades.com/pages/about-us | Engaged 60 | HTML Vs Text | HTML | |||||||||||||||||||||
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6 | 10.03 - TRUST: Our Donations | https://slykshades.com/pages/one-tree-planted-partnership + Calmer Choice + Sharks4kids + any other ? | Engaged 60 | HTML Vs Text | HTML | |||||||||||||||||||||
7 | 10.05 - TRUST: Motivational Monday Instagram Post | https://www.instagram.com/p/BlaZvDsH4j7/ | Engaged 60 | Short Vs Long copy | HTML | |||||||||||||||||||||
8 | 10.07 - CONTENT: Blog Post Face Shape | https://slykshades.com/blogs/slykshades/best-sunglasses-for-each-face-shape | Engaged 60 | Short Vs Long copy | HTML | |||||||||||||||||||||
9 | 10.10 - PROMO: Seashell Collection | https://slykshades.com/collections/seashell-sunglasses-collection | Engaged 30 | Subject Line | HTML | |||||||||||||||||||||
10 | 10.12 - TRUST: Motivational Monday | https://www.instagram.com/p/BlbrzFZnNha/ | Engaged 60 | Short Vs Long copy | HTML | |||||||||||||||||||||
11 | 10.14 - CONTENT: Our Instagram | https://www.instagram.com/slykshades/ | Engaged 60 | Smart Send Time | HTML | |||||||||||||||||||||
12 | 10.17 - PROMO: Classics | https://slykshades.com/collections/classics | Engaged 30 | Subject Line | HTML | |||||||||||||||||||||
13 | 10.19 - TRUST: Cape Code Times | https://www.capecodtimes.com/news/20201004/take-10-sunglasses-at-slyk-shades-are-made-with-mission | Engaged 60 | Smart Send Time | HTML | |||||||||||||||||||||
14 | 10.21 - CONTENT: Testimonials | Judge.me or https://www.facebook.com/SlykShades | Window shoppers | Smart Send Time | HTML | |||||||||||||||||||||
15 | 10.24 - PROMO: Jewelry | https://slykshades.com/collections/jewelry | Buyers Only | Subject Line | HTML | |||||||||||||||||||||
16 | 10.26 - TRUST: Motivational Monday | https://www.instagram.com/p/Blb3Y7GHUF7/ | Unengaged 60 | Smart Send Time | HTML | |||||||||||||||||||||
17 | 10.29 - SALES EVENT: Hallowen - Opening | 20% on the whole store | Everyone | NO A/B Test | HTML | |||||||||||||||||||||
18 | 10.30 - SALES EVENT: Hallowen - Seashell Collection | 20% on the whole store | Engaged 60 | NO A/B Test | HTML | |||||||||||||||||||||
19 | 10.31 - SALES EVENT: Hallowen - 15 hours left | 20% on the whole store | Engaged 30 | NO A/B Test | HTML | Nifty Dynamic Countdown Timer | ||||||||||||||||||||
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21 | 11.02 - TRUST: Motivational Monday | https://www.instagram.com/p/BleEW5SnB4r/ | Engaged 60 | HTML | ||||||||||||||||||||||
22 | 11.04 - CONTENT: FAQ | https://slykshades.com/apps/help-center | Engaged 60 | HTML | ||||||||||||||||||||||
23 | 11.07 - CONTENT: Survey | Typeform account ? | Engaged 60 | HTML | ||||||||||||||||||||||
24 | 11.09 - SALES EVENT: PreBlack Friday - Opening | BOGO | Everyone | NO A/B Test | HTML | |||||||||||||||||||||
25 | 11.10 - SALES EVENT: PreBlack Friday - Seashell Collection | BOGO | Engaged 60 + BF buyers | NO A/B Test | HTML | |||||||||||||||||||||
26 | 11.11 - SALES EVENT: PreBlack Friday - 15 hours left | BOGO | Engaged 30 + BF Buyers | NO A/B Test | HTML | Nifty Dynamic Countdown Timer | ||||||||||||||||||||
27 | 11.12 - SALES EVENT: PreBlack Friday - Xtra Day | BOGO | Buyers Only | NO A/B Test | TEXT | |||||||||||||||||||||
28 | 11.14 - CONTENT: Best Water Sports | https://inspirich.com/amazing-water-sports/ & https://slykshades.com/collections/floating-wooden-sunglasses | Engaged 60 | HTML | ||||||||||||||||||||||
29 | 11.16 - TRUST: Motivational Monday | https://www.instagram.com/p/Blfo57JnzsM/ | Engaged 60 | HTML | ||||||||||||||||||||||
30 | 11.18 - CONTENT: Protect your eyes | https://www.wikihow.com/Protect-Your-Eyes-when-Using-a-Computer & https://slykshades.com/collections/blue-light-blocking-glasses | Engaged 60 | HTML | ||||||||||||||||||||||
31 | 11.21 - PROMO: Watches | https://slykshades.com/collections/watches | Engaged 30 | HTML | ||||||||||||||||||||||
32 | 11.23 - TRUST: Sezzle | https://sezzle.com/ | Engaged 60 | HTML | ||||||||||||||||||||||
33 | 11.26 - SALES EVENT: BFCM - PreOpening | Happy Thanksgiving ! | Everyone | NO A/B Test | HTML | |||||||||||||||||||||
34 | 11.27 - SALES EVENT: BFCM - Opening | Buy 1 get 1 free | Engaged 60 + BF buyers | NO A/B Test | HTML | |||||||||||||||||||||
35 | 11.28 - SALES EVENT: BFCM - Non-openers | Send the 11.27 campaign again with a different subject line | 11.27 Non Openers | NO A/B Test | HTML | |||||||||||||||||||||
36 | 11.28 - SALES EVENT: BFCM - Best Sellers | Buy 1 get 1 free | Engaged 30 + BF Buyers | NO A/B Test | HTML | Nifty Dynamic Countdown Timer | ||||||||||||||||||||
37 | 11.29 - SALES EVENT: BFCM - Customer Reviews | Watches for 100$ | Engaged 60 + BF buyers | |||||||||||||||||||||||
38 | 11.30 - SALES EVENT: BFCM - 15 hours left | Watches for 100$ | Engaged 30 + BF Buyers | |||||||||||||||||||||||
39 | 11.30 - TRUST: Motivational Monday | https://www.instagram.com/p/Blg0RSLH9qu/ | Engaged 60 | HTML | ||||||||||||||||||||||
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41 | 12.03 - CONTENT: Disability Day | https://www.daysoftheyear.com/days/disability-day/ | Engaged 60 | HTML | ||||||||||||||||||||||
42 | 12.05 - CONTENT: Need inspiration for winter sports ? | https://www.checkyeti.com/blog/en/6-most-popular-winter-sports-activities | Engaged 60 | HTML | ||||||||||||||||||||||
43 | 12.07 - SALES EVENT: Gifts for Christmas - Opening | Buy any pair get a Classic | Everyone | NO A/B Test | HTML | |||||||||||||||||||||
44 | 12.07 - SALES EVENT: Christmas - Non-openers | Send the 12.07 campaign again to non-openers with a different subject line | 12.07 Non-openers | NO A/B Test | HTML | |||||||||||||||||||||
45 | 12.08 - SALES EVENT: Gifts for Christmas - Gift Ideas | Watches for 100$ | Engaged 60 + Xmas Buyers | NO A/B Test | HTML | |||||||||||||||||||||
46 | 12.09 - SALES EVENT: Gifts for Christmas - 15 hours left | 30% on the whole store | Engaged 30 + Xmas Buyers | NO A/B Test | HTML | Nifty Dynamic Countdown Timer | ||||||||||||||||||||
47 | 12.10 - SALES EVENT: Gifts for Christmas - Xtra day | 30% on the whole store | Buyers Only | NO A/B Test | TEXT | |||||||||||||||||||||
48 | 12.12 - CONTENT: Beach holidays in winter ? | https://www.southernliving.com/travel/beach-winter-vacation | Engaged 60 | HTML | ||||||||||||||||||||||
49 | 12.14 - TRUST: Motivational Monday | https://www.instagram.com/p/BljJWzEnoxn/ | Engaged 60 | HTML | ||||||||||||||||||||||
50 | 12.16 - CONTENT: Different Colours of lens ? | https://www.verywellhealth.com/sunglasses-does-color-matter-3421920 | Engaged 60 | HTML | ||||||||||||||||||||||
51 | 12.19 - PROMO: Gift Cards | https://slykshades.com/collections/gift-cards | Engaged 30 | HTML | ||||||||||||||||||||||
52 | 12.21 - TRUST: Motivational Monday | https://www.instagram.com/p/Bll7m5iHoAK/ | Engaged 60 | HTML | ||||||||||||||||||||||
53 | 12.24 - SALES EVENT: Christmas - Opening | 20% on the whole store | Everyone | NO A/B Test | HTML | |||||||||||||||||||||
54 | 12.25 - SALES EVENT: Christmas - Customer Reviews | 20% on the whole store | Engaged 60 + Xmas Buyers | NO A/B Test | HTML | |||||||||||||||||||||
55 | 12.26 - SALES EVENT: Christmas - 15 hours left | 20% on the whole store | Engaged 30 + Xmas Buyers | NO A/B Test | HTML | Nifty Dynamic Countdown Timer | ||||||||||||||||||||
56 | 12.28 - CONTENT: Material sources | Wood + seashell sustainably pproduced and harvested | Engaged 60 | HTML | ||||||||||||||||||||||
57 | 12.30 - TRUST: End of the Year Thank you! | Report on Donations | Everyone | HTML | ||||||||||||||||||||||
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59 | 01.01 - SALES EVENT: New Year Flash Sale - Opening | Buy 1 get 1 50% off | Everyone | NO A/B Test | HTML | |||||||||||||||||||||
60 | 01.02 - SALES EVENT: New Year Flash Sale - 15 hours left | Buy 1 get 1 50% off | Engaged 30 | NO A/B Test | HTML | Nifty Dynamic Countdown Timer | ||||||||||||||||||||
61 | 01.04 - TRUST: New Year Resolutions | Here's ours, what's yours ? | Engaged 60 | HTML | ||||||||||||||||||||||
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64 | Ideas for Campaigns | |||||||||||||||||||||||||
65 | Hoodies | |||||||||||||||||||||||||
66 | Cape Cod products | |||||||||||||||||||||||||
67 | Seashell Collection should be promoted 2 times a month ! | |||||||||||||||||||||||||
68 | Gift the products to your friends ! As a gift/donations / art of giving | |||||||||||||||||||||||||
69 | 1 sales event / month max | |||||||||||||||||||||||||
70 | 12.21 - TRUST: Motivational Monday | https://www.instagram.com/p/Blq_6FInO9F/ | Engaged 60 | HTML | ||||||||||||||||||||||
71 | 12.21 - TRUST: Motivational Monday | https://www.instagram.com/p/Blq_6FInO9F/ | Engaged 60 | HTML | ||||||||||||||||||||||
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