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QuestionsAnswerArea Elements To Analyze and OptimizeGuides/Resources to UseSEO Tools to Use
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Is the page crawlable?TechnicalCrawlability (HTTP status, robots.txt, Google Search Console URL Parameters tool)https://learningseo.io/seo_roadmap/seo-fundamentals/technical-seo/Google Search Console, SEO Crawlers
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Is the page indexable?TechnicalIndexability (Meta robots, X-Robots-Tag, canonicalization, Google Search Console Page Removal, etc.)https://learningseo.io/seo_roadmap/seo-fundamentals/technical-seo/Google Search Console, SEO Crawlers
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Is the page content unique, more relevant and comprehensive to fulfill its targeted queries than the top ranked pages?ContentContent relevance (descriptive, unique and comprehensive text, images, videos, structured data usage)https://learningseo.io/seo_roadmap/seo-fundamentals/content-optimization/SEO Crawlers, Content Optimization Tools
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Is the page content more helpful, experienced, authoritative than the top ranked pages to fulfill user search needs?ContentContent quality (experience, expertise, authoritativeness, trustworthiness)https://learningseo.io/seo_roadmap/deepen-knowledge/content/#e-e-a-tContent Optimization Tools
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Is the page giving a Good User Experience (good core web vitals, mobile friendly, https, no intrusive interstitials) that is better than the Top Ranked Pages for Target Queries?TechnicalHTTPS, Mobile Friendliness, Core Web Vitals, No Intrusive Interstitialshttps://learningseo.io/seo_roadmap/deepen-knowledge/advanced-technical/#web-speed-optimizationGoogle Search Console, SEO Crawlers, Page Speed Tools
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Is the Page linked internally from the site navigation and related site pages with crawlable, followed links and included in XML sitemap?TechnicalInternal linking, XML sitemap https://learningseo.io/seo_roadmap/deepen-knowledge/advanced-technical/#internal-linkingGoogle Search Console, SEO Crawlers
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Is the Page attracting More and Better Quality Links from other Authoritative & Relevant Sites than the Top Ranked Pages for Target Queries?PromotionBacklinks and Linking Sites Quantity, Quality, Relevancehttps://learningseo.io/seo_roadmap/deepen-knowledge/backlinks/#backlinks-analysisGoogle Search Console, Backlinks Tools
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Are the relevant, high quality backlinks pointing to the page, being disavowed?PromotionGoogle Search Console Disavow Configurationhttps://learningseo.io/seo_roadmap/deepen-knowledge/backlinks/#disavowing-backlinksGoogle Search Console
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Is the page affected by a Google Manual Action?Content / Technical / PromotionGoogle Search Console Manual Actions Reporthttps://learningseo.io/seo_roadmap/deepen-knowledge/#dealing-with-google-penaltiesGoogle Search Console
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Is the page search result appearance more descriptive, attractive and compelling for the Target Queries vs top ranked pages, leveraging available search features? Content/TechnicalSearch snippet and features, structured data usageGoogle Search Results
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A checklist created by Aleyda Solis, SEO Consultant and Founder at Orainti. Follow Aleyda in X or LinkedIn, and subscribe to SEOFOMO to keep up with the latest in SEO: news, updates, jobs, events, tools and more.
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