CRM TUTORIALS
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Principles of Segments and Campaigns
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Segments - are the cornerstone of the CROM tool, as Campaigns can only be created within the context of a Segment
- can be managed to cover a very specific User Base by means of detailed Matcher set-up possibilities
- are proprietary elements of every CROM Category (IAP, Items, Game, etc.)
- cannot be managed on a time interval basis, as they exist permanently within the CROM Tool from the moment they've been created and can be managed only manually through several basic options (Enable/Disable, Edit, Delete)
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In other words, the Segments represent the bone structure of your Campaign, to which all the other element will adhere. It can be set to be displayed only to users that meet certain criterias ( matchers) set up in the segment.
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Creating a segment 2
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1. Access the CROM tool : https://crom2.gameloft.org , and log in with your credentials. Choose the CROM section.
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2. Select the "Please select a game" dropdown menu (1) and enter the PID in the search field (2) and hoover over the game icon and select the Master Beta version (3).
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Main Segment SectionLegend:
1. Segment Section
2. CRM Category Tab (each category has its own Segment base), we use IAP, ITEMS, GAME, RETENTION and DEVICE.
3. Opens the Segment Creation Manager
4. Downloads a list of all Segments belonging to that specific CRM Category
5. List of active Segments (disabled Segments are displayed below)
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Segment Creation ManagerLegend:
1. Segment Display Name field
2. Segment ID field (will be used as Tags in Campaign Names)
3. Matchers field
4. Determines the Enabled/Disabled state of the Segment upon creation
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3. Add a segment by clicking on the "Add segment" button, which will lead you to a new window. Type in your segment name (1) ; we usually use QA Name, Region and
Project. Next, type in the tag of your campaign (2) ; we use region id. In the matcher field, you can choose the criteria that the user has to meet in order to receive the
campaign. Ask the Main Team to provide you with a list of supported matchers. Make sure that the state of you campaign is ON, and press submit.
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