FE content performance measurement plan
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Content measurement example metrics by content type
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Content TypeWeekly blog postsVideo product reviewsLanding page content Product descriptionsContent HubHeader tags / meta dataUGC - user reviewsPodcast
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ObjectivesReach new potential customers Improve overall organic visibilityIncrease salesImprove user engagement and support salesDrive quality trafficoptimise landing pages to increase organic search performanceimprove landing pages to increase salesCreate engaging landing pages to enhance brand experienceupdate product descriptions to improve organic search visibilityupdate product descriptions to increase salesImprove Organic Search visibilityIncrease Links and citationsIncrease salesOrganic Search visibilityIncrease salesOrganic Search visibilityIncrease salesEngage usersEngage usersReach new potential customers
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KPIsbrand visibility / reachorganic search visibilitySalesEngagement SalesTrafficorganic search visibilitySalesEngagementorganic search visibilitySalesorganic search visibilitylinks and citationsSalesorganic search visibilitySalesorganic search visibilitySalesEngagementEngagementbrand visibility / reach
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Measurable metricsIncrease social followersImpressions overallGA page valuenumber of views / videoconversion rates YouTube referrals that view productsTotal impressionstotal revenueBounce rateTotal impressionstotal revenueorganic traffic to hub contentlinks from relevant websitestotal revenueTotal impressionstotal revenueTotal impressionstotal revenuereviews submitted Hours listenedNumber of subscribers
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Gain citations and links from trusted resourcesImpressions by page typeconversion rate by blog postplay, pause, skiprevenue influenced by videoYouTube referrals that convertImpressions by categoryproduct revenue category to product clicksproduct page impressionsproduct revenue organic impressions for hub contentcitation on high quthority siteshub landing conversion rateImpressions by categoryproduct revenue Impressions by categoryproduct revenue reviews publishedNumber of downloadsIncrease social followers
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Gain press coverage of articlesaverage position trendsrevenue from blog post landings% viewed Search traffic to contentaverage position trendslanding page conversion ratescontent interactions (clicks on tools, videos, etc features)average position trendslanding page conversion ratesorganic impressions of the whole site for relevant queriesquality referral traffic from links and citationsGA page valuesaverage position trendslanding page conversion ratesaverage position trendslanding page conversion ratesreviews read (time on page)Total listeners
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EyeballsAverage CTRsocial sharesAverage CTRAvg time on siteAverage CTRlinks to relevant, authoritative resourcesAverage CTRAverage CTRGain citations and links from trusted resources
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Longevity organic trafficSocial sharesorganic trafficorganic trafficorganic traffic
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% New Users
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Segmentsblog posts by subject, author, category etc.by category, material, process, profitability, anything that matters to the businesscategory, product type, regional, anything
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