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DANH SÁCH TÊN ĐỀ TÀI SINH VIÊN (10/2023)
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STTMSSVHỌ VÀ TÊNTÊN ĐỀ TÀIPHẢN HỒI TỪ SINH VIÊN
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1BABAIU15254Trương Tú TrâmAre customers in HCMC being price conscious in purchasing gym membership?KHÔNG CHÍNH XÁCFactors affecting customer's retention in fitness industry - A case for gen Y customers at California fitness & yoga centers
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2BABAIU15272Vương Trần Khánh UyênFactors Influencing Employee Satisfaction During The Covid-19 Pandemic#N/A#N/A
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3BABAIU15275Ngô Hải ĐăngUnderstanding Tourists' Multi-Attraction Travel Behavioral Intention to Revisit and Recommend: Study of Vietnam#N/A#N/A
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4BABAIU15296Huỳnh Nhã ĐìnhFuzzy topic approach for assessment of VietnamKHÔNG CHÍNH XÁCFUZZY AHP APPROACH FOR ASSESSMENT OF VIETNAMESE BANKING SYSTEM - CASE STUDY OF HO CHI MINH CITY, VIETNAM
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5BABAIU16035Lê Nam Bảo HuyThe Mediating Effect Of Perceived Benefit of Social Distancing On Online Study Intention of Business Administrator Student. The case of National University VNU-HCMC#N/A#N/A
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6BABAIU16227Vũ Thị Hương GiangThe antecedences affecting customer satisfaction and its determination on customer continuance intention#N/A#N/A
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7BABAIU17001Phan Vũ Diễm QuỳnhSocial Media Engagement and Word of mouth in Higher Education Context: A Case Study of Confession Pages#N/A#N/A
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8BABAIU17029Vương Thế Hạnh VyFactors Influencing Vietnamese’s Intention To Purchase St25 Rice#N/A#N/A
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9BABAIU17074Đặng Ngọc Thảo VyThe Mediating Effect of Employee Engagement on working Innovative Behavior: The case study of generation Z in Viet Nam#N/A#N/A
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10BABAIU17082Nguyễn Đăng ThưThe impact of social media influencer on consumers’ purchase intention - the case of Tiktok in VietnamKHÔNG CHÍNH XÁCThe impact of social media influencer on consumers’ purchase intention - A case in Vietnam
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11BABAIU17087Nguyễn Phạm Bảo HânThe influence of unethical advertising on the customer buying behavior: The case of food and beverage in Ho Chi Minh city#N/A#N/A
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12BABAIU17127Mai Tôn Thiên HươngThe Impact of Coffee Shop's Servicescape On Customer Loyalty After Covid Pandemic: The Case In Ho Chi Minh CityCHÍNH XÁC
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13BABAIU17128Nguyễn Minh KhoaInfluencers On Instagram In Vietnam: Key Factors Of A Fashion Influencer As A Human Brand Attaching To FollowersCHÍNH XÁC
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14BABAIU17129Phạm Vũ Hồng NgọcFactors Influencing Purchase Intention Of Millennials Towards Vegetarian Food In Vietnam#N/A#N/A
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15BABAIU17132Đặng Nguyên TháiThe Impact Of E-Social Media Reviews To Customer's Attitudes Toward Visit Intention In Food And Beverage Sector: The Casestudy Of Restaurants In Ho Chi Minh CityKHÔNG CHÍNH XÁCThe Impact of E-social Media Reviews to Restaurant Visiting Intention: A Study of Restaurants in Ho Chi Minh city.
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16BABAIU17145Phạm Minh TríThe impact of perceived risk factors and communication channels on Mobile banking adoptionCHÍNH XÁC
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17BABAIU18001Nguyễn Ngọc Vĩnh AnImproving Service At Physical Retail Stores: Online Vs Offline Shopping Characteristics ApproachKHÔNG CHÍNH XÁCPERCEIVED RISKS AND ONLINE SEARCHING HABIT AFFECTING SHOPPING USING ONLINE PLATFORMS OF YOUNG PEOPLE IN HO CHI MINH CITY
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18BABAIU18007Huỳnh Dương Mỹ AnhDeterminants influencing Purchase intention On recycled products A case of re. UniqloKHÔNG CHÍNH XÁCDeterminants Influencing Purchase Intention On Recycled Products. A Case Of RE.UNIQLO
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19BABAIU18013Nguyễn Trương Minh AnhAn empirical study of the customers' dining attitudes, e-satisfaction and continuance intention on Mobile Food Ordering Applications (MFOAs) post Covid-19 pandemic: Gen Z cohort perspective in Vietnamese context.CHÍNH XÁC
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20BABAIU18016Đặng Thảo Vân AnhDigital leadership and Multidimensional organizational Citizenship behaviour:
The mediating effect of Employee empowerment and Affective commitment
CHÍNH XÁC
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21BABAIU18017Võ Đại Tiến AnhFactors affecting the total amount of money users pay for online game content in one monthCHÍNH XÁC
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22BABAIU18026Đỗ Quang Thái BìnhAssessing the social media usage of universities in Vietnam: A content analysis of Facebook postingsCHÍNH XÁC
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23BABAIU18028Võ Thanh ChâuThe Impact of Gamification on Intention of Engagement and Brand Attitude: Case of Shopee Vietnam#N/A#N/A
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24BABAIU18032Cố Quỳnh DaoIntegrated DEA models and Grey system theory to evaluate past-to-future performance: Prospects and Challenges of Vietnam's fertilizer market after Covid-19CHÍNH XÁC
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25BABAIU18033Trần Thành ĐạtConsumers' Attitude Towards Organic Vegetables And Fruits And Purchase Intention: A Case In Ho Chi Minh City#N/A#N/A
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26BABAIU18044Phạm Hương GiangHow markets influence entrepreneurial learning, innovation and business success - A study of SMEs in Ho Chi Minh CityKHÔNG CHÍNH XÁCHOW MARKETS INFLUENCE ORGANIZATIONAL LEARNING, INNOVATION AND BUSINESS SUCCESS - A STUDY OF SMEs IN HO CHI MINH CITY
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27BABAIU18045Lê Trường GiangFactors Impacting The Adoption Intention Of Chatbot Services In The Banking Industry In VietnamCHÍNH XÁC
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28BABAIU18060Vũ Quốc HưngFactors affecting the intention of using food delivery apps to order food in Ho Chi Minh City: the case of Baemin.CHÍNH XÁC
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29BABAIU18067Cáp Thị HuyềnFactors affecting consumers’ online purchase intention from technological perspective in ho chi minh city: a case of sendo.KHÔNG CHÍNH XÁCFactors affecting consumers’ online purchase intention from technological perspective in Ho Chi Minh City: A case of Sendo.
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30BABAIU18075Phan Võ Nguyên KhánhThe role of gamification in autonomously motivating Shopee users.#N/A#N/A
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31BABAIU18079Trương Nhật KhoaFactors Affecting Customers’ Online Purchase Intention Via Zalopay#N/A#N/A
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32BABAIU18085Đào Ngọc Vân LamHow live streaming affects in-store purchase intention: A study of Vietnam#N/A#N/A
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33BABAIU18088Hứa Ngọc Nghi LâmThe effect of Contactless Services on Customer's pleasure, satisfaction, and loyalty in Hospitality IndustryKHÔNG CHÍNH XÁCTHE EFFECT OF CONTACTLESS
SERVICES’ EXPERIENCES ON
CUSTOMER'S PLEASURE, SERVICE
QUALITY, PERCEIVED VALUE,
SATISFACTION AND REPATRONIZE
INTENTION IN HOSPITALITY INDUSTRY
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34BABAIU18090Phan Thị Mỹ LinhExamining the effects of e-service quality on repurchase intentions towards online retailers in Ho Chi Minh CityCHÍNH XÁC
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35BABAIU18091Dương Phan Yến LinhFactors affecting Viet Nam young customers intentional purchase behavior (Millennials & Gen Z) towards advertising on TikTok: Focusing on short – form video Ads.KHÔNG CHÍNH XÁCFactors affecting young customers Purchase Intention (Millennials & Gen Z) towards
advertising on Tiktok: Focusing on video duration under 30 seconds
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36BABAIU18092Dương Khánh LinhDeterminants affecting the Intention to book flight tickets via Mobile appsKHÔNG CHÍNH XÁCDeterminants affecting the Intention of using Mobile apps to book flight tickets
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37BABAIU18095Trần Khánh LinhConsumers' use behavior of online food delivery applications: a modified model of UTAUT2 with the moderating effect of perceived riskCHÍNH XÁC
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38BABAIU18099Đặng Lê Thùy LinhThe Role of F&B Loyalty Programs in Building Customers Behavioral and Attitudinal Loyalty in Vietnam, with Frequency of Communication as the Moderating FactorKHÔNG CHÍNH XÁCThe Role of Loyalty Program Service Quality in Building Customer Attitudinal and Behavioral Loyalty: A Study of Hotels and Foodservice Businesses in Ho Chi Minh City
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39BABAIU18109Huỳnh Ngọc LongThe effectiveness of gamification marketing to elevate user engagement in e-wallet apps: The case of MoMoCHÍNH XÁC
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40BABAIU18115Huỳnh Ngọc MaiThe impact of greenwashing perception on green purchasing intentions: the mediation effects of green WOM and moderation effects of green concern in Ho Chi Minh city#N/A#N/A
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41BABAIU18119Trần Bùi Công MinhThe impact of food influencers on purchase intention in the F&B industry – the case in Ho Chi Minh CityCHÍNH XÁC
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42BABAIU18120Võ Đặng Tuấn MinhThe influence of consumers' post-adoption beliefs on their consumer citizenship behaviorCHÍNH XÁC
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43BABAIU18128Đặng Võ Xuân NgânThe impact of social media reviews on restaurant visit intention through customers' attitude: A study of a budget Korean restaurant chain in Ho Chi Minh CityKHÔNG CHÍNH XÁCThe impact of social media reviews on restaurant visit intention through customers' attitude: A study of budget Korean restaurant chains in Ho Chi Minh City
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44BABAIU18136Huỳnh Như NgọcThe Investigation of Millenials’ Intention towards Green Ecolabel Product Usage in Viet Nam: A Pro-Environmental Reasonal Action Model ApproachKHÔNG CHÍNH XÁCINVESTIGATION OF THE MILLENNIALS’ INTENTION TOWARDS GREEN ECO-LABEL PRODUCTS USAGE - A CASE IN HO CHI MINH CITY, VIETNAM.
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45BABAIU18148Lê Hoàng Phương NhiInvestigating the role of eWOM (electronic word-of-mouth) platform and eWOM format in the processing of eWOM: from a receiver perspective#N/A#N/A
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46BABAIU18151Nguyễn Thị Yến NhiIntellectual Capital, Government And Absorptive Capacity: Factors Affect Firms Performance - A Study Of Companies In Vietnam#N/A#N/A
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47BABAIU18168Hồ Sĩ PhúcDoes corporate social responsibility influence customer loyalty? The Lifebuoy CSR campaigns caseCHÍNH XÁC
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48BABAIU18170Đặng Uyên PhươngThe Impact of Internal Branding on Employee Engagement and Job Satisfaction: A Study in the Vietnamese hospitality industry#N/A#N/A
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49BABAIU18187Lý Phương ThanhHow green practices affect employee loyalty - A study of hospitality sector in Ho Chi Minh City#N/A#N/A
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50BABAIU18193Nguyễn Trần Thanh ThảoAn Empirical Investigation Into The Mediating Role Of Organizational Reputation In The Nexus Between Employer Brand Attractiveness And Job Seekers’ Intention To Apply – Case Study Of VietnamKHÔNG CHÍNH XÁCExamining the Mediating Role of Organizational Reputation in the Relationship Between Employer Brand Attractiveness and Job Seekers' Intention to Apply - An Empirical Study
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51BABAIU18196Trần Minh ThiệnThe Positive Effects Of Absorptive Capacity And Intellectual Capital On The Process Of Developing Performance In Vietnam Industrial FirmsKHÔNG CHÍNH XÁCTHE POSITIVE EFFECTS OF INTELLECTUAL CAPITAL AND ENVIRONMENTAL REGULATIONS
ON THE PROCESS Of DEVELOPING PERFORMANCE IN VIETNAM INDUSTRIAL FIRM
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52BABAIU18200Ngô Anh ThưThe impact of discounts and free shipping mediated by positive emotion towards impulsive buying behavior of Vietnamese consumers on food delivery apps#N/A#N/A
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53BABAIU18204Đinh Thị Thanh ThúyHow Entrepreneurial Financial Support Influences Organizational Creativity, Innovation, Reputation And Competitive Advantage - A Study Of Smes In Ho Chi Minh CityCHÍNH XÁC
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54BABAIU18205Bùi Nguyễn Mai ThyInfluence of Content Attributes on The Hotel Brand Loyalty Through The Effect of Consumer-Celebrity Match and eWOM IntentionCHÍNH XÁC
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55BABAIU18212Đỗ Phùng Bảo TrânThe Influence Of Seasonal Products On Consumer Purchase Intention Towards A Coffee ShopKHÔNG CHÍNH XÁCThe Influence of Ready-to-drink coffee on Young Consumer Purchase Intention towards Highlands Coffee in Ho Chi Minh City
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56BABAIU18220Phạm Minh TrangThe impacts of Corporate Social Responsibility on Consumer Loyalty - A case of E-wallet Momo in VietnamCHÍNH XÁC
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57BABAIU18221Võ Thị Kiều TrangDoes the Tiktok Platform Affect Brand Awareness Among Young Generation?: The case of HCMC consumerKHÔNG CHÍNH XÁCSOCIAL MEDIA FLATFORM AND FACTORS INFLUENCE BRAND AWARENESS OF THE YOUTH: THE CASE OF TIKTOK ON HO CHI MINH CITY CONSUMERS
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58BABAIU18227Trần Đỗ Quang TrungFactors influencing the adoption of cryptocurrencies in digital transactions: The mediating role of User SatisfactionCHÍNH XÁC
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59BABAIU18229Trần Lữ Anh TúA study of impact of perceived value, perceived risk, and satisfaction on willingness to upgrade of iPhone users in VietnamCHÍNH XÁC
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60BABAIU18240Trần Thị Ty TyInfluence of ethical leadership on positive moods, job satisfaction and employee loyalty in public sector#N/A#N/A
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61BABAIU18245Hoàng Vũ Phương ViFactors affecting individual investors' intention to adopt cryptocurrencies: The case of students in Ho Chi Minh city.#N/A#N/A
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62BABAIU18270Phạm Thị Khánh VyInvestigate the perception of Generation Z about job-hopping in Ho Chi Minh CityKHÔNG CHÍNH XÁCINVESTIGATION OF THE PERCEPTION OF GENERATION Z ABOUT JOB-HOPPING IN HO CHI MINH CITY
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63BABAIU18271Đoàn Ngọc Vân KhanhHow entrepreneurial support factors influence organizational creativity, innovation and business performance - A study of SMEs in Ho Chi Minh City#N/A#N/A
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64BABAIU18275Nguyễn Phạm Thùy LinhFacilitator and Barrier Factors Affecting Organic Food Purchase Attitude and Intention In An Emerging Market#N/A#N/A
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65BABAIU18291Trần Tuệ TrânBarriers Of Consumers’ Mobile Shopping Adoption Intention: A Case Of Shopee In Ho Chi Minh CityCHÍNH XÁC
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66BABAIU18293Huỳnh Trần Gia HânSense Of Belonging And Behavioral Intention In Lgbt Events - Case Study Of Viet Pride ParadeCHÍNH XÁC
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67BABAIU18306Nguyễn Thị Linh TrangInvestigating The impacts of packaging elements on customer purchase decisions. A case study of Cosmestic products in VietnamCHÍNH XÁC
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68BABAIU18309Phạm Nguyễn Phương TrangThe impacts of eWOM antecedents on accommodation choosing intention: a case of travelers in Vietnam.KHÔNG CHÍNH XÁCThe impact of eWOM antecedents on travelers’ information utilization: A case of homestay in Vietnam
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69BABAIU18315Nguyễn Lương Bích NhưThe Relationship between Green Country Image, Green Trust, and Purchase Intention of European products : Focusing on Vietnamese Gen Z ConsumersCHÍNH XÁC
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70BABAIU18316Nguyễn Phương VyFactors Affecting Gen Z’s Motivation And Their Retention At WorkCHÍNH XÁC
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71BABAIU18321Lê Hiếu NgânThe Influence of Celebrity Endorsement of Vegan Products on Purchasing Decision of Young Customers in Ho Chi Minh CityKHÔNG CHÍNH XÁCTHE EFFECT OF NOVEL FOODS AND ENVIRONMENTALLY FRIENDLY FOODS ON CONSUMER ATTITUDE AND BEHAVIOUR
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72BABAIU18328Lưu Quang MinhE-Service recovery influence on customers' continual use of service on digital app: The case of E-commerce platforms in VietnamCHÍNH XÁC
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73BABAIU18336Nguyễn Hoàn Bảo KhuyênUnderstanding the effects of AI chatbot marketing efforts on the customer-brand relationship in the 4th industrial revolution: A study of Facebook Messenger users in VietnamKHÔNG CHÍNH XÁCUnderstanding the effects of AI-powered chatbot marketing efforts on the customer-brand relationship: A study of Facebook Messenger users in Vietnam
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74BABAIU18341Diêm Thị Ngọc HuyềnFactors effecting towards brand equity and customer satisfaction and loyalty when booking hotels through Online Travel Agents in Viet Nam.CHÍNH XÁC
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75BABAIU18353Võ Thị Phi YếnEntrepreneurship and the university ecosystem: the moderating effect of prior business experience in Vietnamese university studentsCHÍNH XÁC
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76BABAIU18354Nguyễn Ngọc Trúc QuyênKey determinants of behavioral intention towards food delivery intermediary apps (FDIA): The case of Gen Z in Ho Chi Minh CityKHÔNG CHÍNH XÁCKey determinants of behavioral intentions to use food delivery intermediary apps (FDIA): The case of Gen Z in Ho Chi Minh City
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77BABAIU18359Đặng Lê Phương NhungFactors that affect Hospitality students 'decision to stay in the industry after Covid-19CHÍNH XÁC
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78BABAIU18364Nguyễn Phương NhiThe Impact Of Cultural Dimensions On Green Hotels Booking Intention#N/A#N/A
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79BABAIU18373Nguyễn Thái SơnFactors Affecting Consumers’ Purchase Intention: Case Of The Wolf Own-Manufactured Leather Shoes In Ho Chi Minh City#N/A#N/A
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80BABAIU18374Bùi Khánh VũComparative Study Of Consumer Brand Preferences Towards Leather Shoes, Case In Ho Chi Minh CityCHÍNH XÁC
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81BABAIU18375Đoàn Thanh Thúy VânHow micro-influencers impact on brand attitudes and Vietnamese Gen Z consumers' purchase intention for fashionKHÔNG CHÍNH XÁCHOW SKINCARE INFLUENCERS CONTRIBUTE TO GEN Z CONSUMER PURCHASE INTENTION
OF SKINCARE PRODUCTS - THE CASE OF THE INFLUENCER VÕ HÀ LINH
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82BABAIU18381Lê Hồng HạnhThe Determinants Of Mobile Wallet Continuance Usage Intention Of Young Generation: The Case Of Momo In Vietnam#N/A#N/A
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83BABAIU18382Phan Minh ThưThe impact of Socially responsible Human Resources Management practices on calculative commitment: The role of job satisfaction and adverse working conditions.CHÍNH XÁC
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84BABAIU18383Tô Thị Phương ThảoThe relationship between Corporate Social Responsibility and Consumer Purchase Intention in Vietnam.#N/A#N/A
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85BABAIU18387Nguyễn Phan Ái VyThe impact of factors affecting organic food purchase intention#N/A#N/A
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86BABAIU18388Bùi Nguyễn Thiên PhúcThe Influence of Online Shopping Determinants on Customer Satisfaction: A Case Study of Gen Z in Vietnam.#N/A#N/A
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87BABAIU18389Phan Bội NhiUnderstanding bike-sharing use over time by employing extended technology continuance theory: Emotional Intelligence as a moderatorCHÍNH XÁC
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88BABAIU18399Nguyễn Trần Nguyên AnhRetaining Gen-Z in the Information Technology (IT) industry: What does Gen-Z expect from employers?KHÔNG CHÍNH XÁCRetaining Gen Z in Information Technology industry: Factors influencing Gen Z’s commitment decision
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89BABAIU19003Trịnh Thị Thúy AnThe Influences of Online Social Networks for Job Search on Young Jobseekers' Intention to ApplyCHÍNH XÁC
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90BABAIU19004Võ Nguyễn Hoài AnExploring the Mechanism of eWOM Adoption from Social Media and E-commerce Sites: The Role of Social Constructs and Product-related Risks#N/A#N/A
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91BABAIU19006Nguyễn Vũ Vân AnhWhen influencers promote unhealthy products and behaviours: the role of ad disclosures in the context of Vietnamese adolescents towards TikTok Advert".KHÔNG CHÍNH XÁCWhen influencers promote unhealthy products and behaviours: the role of ad disclosures in the context of Vietnamese adolescents towards TikTok Advert
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92BABAIU19007Nguyễn Đặng Trâm AnhMajor factors influence passenger loyalty in the low-cost airline business: The case of VietJet Air#N/A#N/A
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93BABAIU19008Huỳnh Mai AnhThe influence of execution and individual-difference factors on consumers’ attitudes toward product placement: The case of Cool Mate#N/A#N/A
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94BABAIU19009Nguyễn Quỳnh AnhRelationship Between Corporate Social Responsibility And Employee Work AddictionCHÍNH XÁC
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95BABAIU19011Phạm Quế AnhFactors affecting purchase intention of reusable face masks: the moderating role of past experienceCHÍNH XÁC
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96BABAIU19012Hồ Nguyệt ÁnhThe impact of brand anthropomorphism and social media interactivity on brand engagement in the digital age#N/A#N/A
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97BABAIU19013Lê Hoàng BảoFactors Affecting Consumer’s Purchasing Behavior To Functional Foods#N/A#N/A