b-to-b-spin-machine.xlsx

	A	B	C	D
1	emotion	industry	content	Format
2	amazement	gaming	user-generated content (shared experiences, stories)	digital stories
3	amusement	music halls, concerts	artworks, collections	lectures
4	anger	theatres, performing arts	stories about art (periods, artists, movements)	AR
5	anticipation	accomodation, booking platforms	interviews with artists	VR
6	connectedness	real estate	local history, the life in the city	a full imersive and responsive 3D world (FPS game type)
7	delight	tourism	health and well-being	apps
8	determination	environment protection	cultural change	audioguides
9	admiration	clothing, fashion	people of museum (inteviews, insights)	treasure hunt games
10	appreciation	news, media, broadcasting (telecommunication)	design	radio plays
11	anxiety	public administration	documents, archieves	workshops
12	awkwardness	art design	science and technology	microsites
13	disapproval	festivals	a view onto museum content from a non-museum expert (children for children tours)	"digital gift"/postcard
14	disturbance	engineering	unseen objects from the archive, storage, collections	customisable exhibition
15	empathy	digital marketing	museum behind the scenes	call from the museum
16	empowerment	banking, investment, finance	answers to everyday questions	newsletter, pre- or post-visit follow up
17	fear	transportation	history behind the artworks	infographics (static/downloadable /shareable)
18	frustration	publishing	popular science content	360 degree image gallery
19	hopefullness	employment, recruitment, human resources	history insights	ready to use teaching materials (online and printable)
20	joy /happiness	education	nutrition	discussions, debates
21	nostalgia	interest groups (NGO, GO)	visitors to the museum, who they are	expert /curator´s talk
22	optimism	postal and delivery services	sociopolitical reflections	audiobooks
23	outrage	food services	climate change	games
24	confusion	parks and natural areas		videos, video series
25	pride	streaming platforms		podcasts
26	relaxation	marketing and advertising		blog articles
27	relief	social services		virtual tours
28	excitement	online retail		comics
29	repulsion	security		5 senses experiences
30	sadness	IT and innovation		digital artworks, online collection highlights/selections
31	satisfaction	space industry		digital rooms for discussion
32	security	event organisation		virtual exhibitions
33	sense of belonging	mobile apps		quizzes
34	desire	software		"digital snacks"
35	submission	health care
36	surprise	catering
37	thoughtfullness	creative technology
38	thrill	production companies (films, videos)
39	trust	retail
40	disbelief	sports events
41	wonder
42	worry
43	interest
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