Manoela & Gray - Marketing Plan
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How often? (Ultimate Goal)
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Newslettersonce a month, plus announcements for events & autoresponder series
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Magazines1-3x a quarter
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Websites/Blogstwice a month
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Local Publicationsappear in each about once a year
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Galleriesas you find ones that fit your brand, try for 2-3 shows per year
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Instagramstrive to post once every day and interact 3x per day
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Facebookstrive to post (or schedule for) twice a day and interact briefly once every three days
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Giveawaysonce a year-ish (or less)
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(if you're launching something new, you might do an extra giveaway to coincide with the launch)
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Facebook Ads
when funds permit, try to do an ad for a week at a time twice a quarter until you find one with worthwhile ROI
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Licensingstrive for 5-10 contracts at a time (hitting the revenue plan's goal)
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Followups with Potential Customers
all of them every 2-3 months
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Followups with Past Customers
all of them every 8-9 months unless they stop responding/interacting with you
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Collaborations with Businessesas opportunities arise that fit, maybe 2 per year that aren't paid commissions
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*In most of these, you need to pitch 3 times to get one yes
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