Direct mail ROI calcuation_Public
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Sample ROI calculations
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Test group
Control group
Control group adjusted for test group size (minus campaign spend)Better/Worse
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Circulation45009504500
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Response2160408.5193511.63%
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Response rate48.00%43.00%43.00%11.63%
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Total donations$583,200$102,125$483,75020.56%
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Donation $/mailed$130N/A$10820.56%
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Donation $/responder$270$250$2508.00%
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Total cost$15,000$0$15,000
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Total profit$568,200$102,125$468,75021.22%
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Incremental Sales$99,450
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ROI663.00%
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