EA Outreach 2015 Funding Options

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	V	W	X
1	[Note that this spreadsheet is now out of date. It was accurate as of October 2014.]			Cost estimates		Approx. share of central	Subtotals		$100k 'menu'		$200k 'menu'		$300k 'menu'		Low-end room for more funding estimate		High-end room for more funding estimate		Customizable estimate
2	Niel's ordinal priority score	Will's ordinal priority scores	Item	(£)	($)	Approx. share of central	(£)	($)	(%)	($)	(%)	($)	(%)	($)	(%)	($)	(%)	($)	EDIT THIS COLUMN (%)	($)	When in 2015 would this be spent	Comment

3	Staff time																						Ordinal priority scores
4	10		Niel's salary incl. NI	£23,685		50%	£35,528	$57,303	0.72	$41,438	1	$57,303	1	$57,303	1	$57,303	1	$57,303	1	$57,303	Split over 12 months		10	Multiple high-value projects would fail without this line item
5	10		Kerry's salary incl. NI	£28,277		50%	£42,416	$68,413	0.72	$49,471	1	$68,413	1	$68,413	1	$68,413	1	$68,413	1	$68,413	Split over 12 months		0	As good as funding GiveWell recommendations
6	4		Virtual assistance		$2,400	17%	£1,736	$2,800		$0	0.5	$1,400	1	$2,800	1	$2,800	1	$2,800	0.5	$1,400	June and July
7	3		Summer launch intern	£1,800		50%	£2,700	$4,355		$0		$0	1	$4,355	1	$4,355	1	$4,355	0	$0
8			Subtotal				£77,944	$125,716		$90,909		$127,116		$132,871		$132,871		$132,871		$127,116
9	EA Global																						0.62	USD GBP exchange rate
10	3		Scholarships		$40,000	33%	£33,067	$53,333		$0		$0	0.30	$16,168	1	$53,333	1	$53,333	0	$0
11	3		Event planner	£10,000		17%	£11,667	$18,817		$0		$0	1	$18,817	1	$18,817	1	$18,817	0	$0
12	3		Retreat		$20,000	33%	£16,533	$26,667		$0	0.00	$14	0.30	$8,084	1	$26,667	1	$26,667	0	$0			0.554
13			Subtotal				£61,267	$98,817		$0		$14		$43,069		$98,817		$98,817		$0
14	EffectiveAltruism.org
15	7		Web design and development	£5,800		17%	£6,767	$10,914		$0	0.8	$8,731	1	$10,914	1	$10,914	1	$10,914	1	$10,914	January	Current hope is that Andy Fallshaw will provide this pro-bono
16			Subtotal				£6,767	$10,914		$0		$8,731		$10,914		$10,914		$10,914		$10,914
17	Will's book
18	6		Web design and development		$2,000	17%	£1,447	$2,333		$0	1	$2,333	1	$2,333	1	$2,333	1	$2,333	1	$2,333	April
19	5		Book marketing		$30,000	17%	£21,700	$35,000		$0	1	$35,000	1	$35,000	1	$35,000	1	$35,000	1	$35,000	April
20	5		Legal fees to move rights to CEA	£600		33%	£800	$1,290		$0	1	$1,290	1	$1,290	1	$1,290	1	$1,290	0	$0	January
21	4		Google AdWords optimisation		$1,500	17%	£1,085	$1,750		$0		$0	1	$1,750	1	$1,750	1	$1,750	0	$0
22	3		Book publicity (English-speaking world)		$19,500	17%	£14,105	$22,750		$0		$0		$0		$0	1	$22,750	0	$0
23	3		Slideshares and infographics		$1,000	17%	£723	$1,167		$0		$0		$0		$0		$0	0	$0		These costs are included if we hire most book-marketing firms
24	2		Retargetting ads		$13,500	33%	£11,160	$18,000		$0		$0		$0		$0	1	$18,000	0	$0		Could vary extensively depending on the cost-per-conversion
25	1		Creation of social media tool	£10,000		17%	£11,667	$18,817		$0		$0		$0		$0	1	$18,817	0	$0
26	-1		Book publicity (UK)		$17,500	17%	£12,658	$20,417		$0		$0		$0		$0		$0	0	$0		Option to add a UK agent working in collaboration with a US publicist
27	-2		Book trailer		$12,000	17%	£8,680	$14,000		$0		$0		$0		$0		$0	0	$0
28			Subtotal				£84,025	$135,524		$0		$38,624		$40,374		$40,374		$99,941		$37,333
29	Peter's book
30	6		Web design and development		$2,000	17%	£1,447	$2,333		$0		$0	1	$2,333	1	$2,333	1	$2,333	1	$2,333	January	Cost assumes we will already be hiring them for Will's book
31	5		Book marketing		$25,000	17%	£18,083	$29,167		$0		$0	1	$29,167	1	$29,167	1	$29,167	1	$29,167	January	Cost assumes we will already be hiring them for Will's book
32	4		Google AdWords optimisation		$1,500	33%	£1,240	$2,000		$0		$0	1	$2,000	1	$2,000	1	$2,000	0	$0	January	Unsure if we can use LYCS's AdWords for this. Assumes we woudl already be hiring them for Will's book.
33	3		Book publicity (English-speaking world)		$5,000	17%	£3,617	$5,833		$0		$0		$0		$0	1	$5,833	0	$0		Cost assumes we will already be hiring them for Will's book
34	3		Slideshares and infographics		$1,000	17%	£723	$1,167		$0		$0		$0		$0		$0	0	$0		These costs are included if we hire most book-marketing firms
35	2		Retargetting ads		$13,500	33%	£11,160	$18,000		$0		$0		$0		$0	1	$18,000	0	$0		Could vary extensively depending on the cost-per-conversion
36	-2		Book trailer		$12,000	17%	£8,680	$14,000		$0		$0		$0		$0		$0	0	$0
37	-3		Book publicity (UK)		$5,000	17%	£3,617	$5,833		$0		$0		$0		$0		$0	0	$0		Option to add a UK agent working in collaboration with a US publicist
38			Subtotal				£48,567	$78,333		$0		$0		$33,500		$33,500		$57,333		$31,500
39	EA Fellow's Programme
40	4		Flights to the Summit for 10 fellows		$6,000	33%	£4,960	$8,000		$0		$0	0.5	$4,000	0.5	$4,000	1	$8,000	0	$0		80k covering?
41	4		Additional VA time to build an email list		$2,000	33%	£1,653	$2,667		$0	0.25	$667	0.5	$1,333	0.5	$1,333	1	$2,667	0	$0		80k covering?
42	4		$1k project funding for 10 fellows		$10,000	33%	£8,267	$13,333		$0	0.5	$6,667	0.5	$6,667	0.5	$6,667	1	$13,333	0	$0
43			Subtotal				£14,880	$24,000		$0		$7,333		$12,000		$12,000		$24,000		$0
44	Totals
45			Totals				£297,885	$480,459		$90,909		$181,818		$272,727		$328,476		$423,876		$206,863
46			10% Contingency							$9,091		$18,182		$27,273		$32,848		$42,388		$20,686
47	GRAND TOTAL									$100,000		$200,000		$300,000		$361,323		$466,264		$227,550
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