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ParameterValueNotes
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Total Addressable Market (units)100000Number of potential licenses
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Annual Growth Rate (%)10Market growth per year
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Initial License Price ($)500Price per software license
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Discount Rate (%)15
Avg discount on volume purchases
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Support Revenue (% of license)20Annual support as % of license
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Development Cost Year 1 ($)200000Upfront development cost
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Marketing Spend (% of Revenue)10Ongoing marketing expense
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Churn Rate (% of support)5Annual loss of support contracts
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