ABCDEFGHIJKLMNOPQRSTUVWX
1
Onboarding Competitive AnalysisSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATSGeneral Notes
2
DIRECT COMPETITORS
3
Google Maps- Can be used without account
- Can search as large an area as you want
- Intelligently works with almost any search term
- Often provides links, or even in-app solutions to booking
- Allows you to plan routes and save them offline		- Can't save locations without account
- Shows very limited locations without search term entered
- Information about locations is usually entered by owners of locations		- Massively well-known
- Onboarding/account framework accross a vast variety of in-house apps and integrations
- Potentially largest platform for reviews		- Has had reputational blows, and faces current anti-trust suit- Onboarding took ~2min and was about a 3/5 on the scale of easy-convoluted
- Did not required captcha
- Had various redirects		Screenshots Link
4
Expedia- Allows both searching and booking
- Has "things to do" section that shows variety of activities and locations
- Shows good information for each activity		- Unable to save locations (on app)
- Requires signup to use
- Lists out locations in long, unorganized list, where each item is the screen's full length
- Have to enter date to see results for "things to do"
- Unclear who provides information		- Parent company of other competitors, like Travelocity and Tripadvisor
- Generally well-known		- Has received quite a few poor reviews, especially on app- Onboarding took ~2min and was about a 2/5 on the scale of easy-convoluted
- Required captcha		Screenshots Link
5
INDIRECT COMPETITOR
6
airbnb- Various signup options
- Has reviews from users who've visited/partook in expriences
- Provides both information & ability to book in app
- Can save "expriences" to wishlists
- Wishlists are readily available on homepage
- Doesn't require you selecting dates to see experiences		- Don't have to sign up to start, but do have to sign up to book or favorite
- Ran into a few bugs, such as my wishlist being created twice
- "Hosts" provide their own information
- Requires location to search for experiences		- Very well-known
- "Experiences" hosted by airbnb users are mostly unique to the app		- "Experiences" aren't as well-known
- Some horror stories from stays/experiences go viral		- Onboarding took ~5min and was about a 3/5 on the scale of easy-convoluted
- Required captcha
Screenshots Link
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100