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Social Casino Piggy Banks
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AppTypeNew User Price PointPrevious Elder Price PointElder Price PointPiggy Balance (new user)Value of CurrencyPiggy Balance (elder user)Value of CurrencyCapFill RateFill Rate Segmentation# of Purchases per eventDuration of EventsEvent StackingNotes
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Caesar SlotsFeature$3.99$14.99$11.99517,915$12.95150,684,689$72.79Based on player levelScalingXP, Store, and VIP Levels---Vault unlocks L9 - Vault sale event to unlock for $2.99 - Elder player Vault amount L678 (maxed out after purchase elder player starts w/9,500,00 in the vault) - price increases w/purchase
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DoubleDownFeature$6.99N/A$6.99750,000$6.003,750,000$30.00YesUnknownUnknown---Elder player Chip Jar L12 (maxed out) and did not reappear after purchase
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SlotomaniaFeature$2.99$5.99$11.99 -> $19.99 after purchase5,000$2.50180,746,433$64.55Based on player levelVariableXP, Store, and VIP Levels---New users start with 5k chips in the piggy, Elder player piggy L1290 (not maxed out) price point of feature changes based on player level - Observed fill rate variable, player store level and/or VIP program could be factors - elder user price change from $5.99 to $11.99 (could be due to purchase of feature - price changed from 11.99 to 19.99 after purchase)
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Heart of VegasEventWith coin store purchase of $17.99N/AWith coin store purchase of $17.99UnknownUnknown46,000$0.46YesSpin GoalsUnknown---Spin to collect piggy with 5 goals adding chips to the piggy and giving players chips to continue spinning, once all 5 spin goals have been met players must make a coin purchase of at least $17.99 to break the piggy (player recieves coin package then piggy bank coin award)
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Viva SlotsFeature$4.99N/A$4.991,200$0.8045,074$30.05Not ApparentScalingXP Level---New users start with 1,200 credits in their Piggy at L1 - Piggy dialogue states $value that doesnt convert out correctly and price does not change based on player level (piggy not capped after 42 levels and 2 years) - Observed fill rate decreases by level, or as players reach unknown cap - no apparent segmentation based on payor & non-payer data
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Ellen's Road to RichesFeature$4.99N/A$4.9930,000,000$14.2465,333,333$23.30YesFactor of time & spinsSpinning vs Non-spinning---The Piggy Bank generates credits over time at a fixed rate and with each paid spin. Credits can be collected every 6 hours while the subscription is active - Elder user L35 piggy worth 7,840,000,000 per month (24*30)/6 = 120 possible collections - 7,840,000,000/120 = 65,333,333 per collection - new user piggy L15 worth 3,360,000,000 per month/120 = 28,000,000 per collection - piggy unlocks L15 1st collection 30M when activated7,840,000,000Max coins per mo24hrs/day
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Bingo PopEvent$2.99N/A$2.99N/AN/A93$11.63YesUnknownUnknownUnlimited7 DaysYesEvent seen once all other information unknowns65,333,333Max each collection30days/mo
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Vegas Downtown Slots & WordsFeature$2.99$3.99$5.99263,402$3.767,299,094$10.53Not ApparentScalingXP Level---Piggy unlocks L7 - Price point increases with player level - (piggy not capped after 45 levels and 2 years) - Observed fill rate decreases by level, or as players reach unknown cap - no apparent segmentation based on payor & non-payer data3,360,000,000Max coins per mo6Collect hrs
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DoubleU CasinoFeatureFree, booster purchase options $18.99 & $38.99 N/AFree, booster purchase options $18.99 & $38.99 50,000$0.17100,000$0.33Yes% of coins for 1k spinsFixed---Golden Piggy is a free spin to collect feature that players are presented with purchase options for Booster Packs for $18.99 and $38.99 which include chips and a spin of a wheel to multiply the Piggy award - fill rate is fixed 0.3% (<1%) over 1000k spins28,000,000Max each collection120total collections
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