RBC Growth Forecast July 2019
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Raise
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We're raising £150,000 for 10% equity in Rebel Book Club Ltd. This will be our first fund raise. The company has no debt.
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5 minute voiceover summary of this forecast.
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Total number of customers over 4 years: 1,541
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Growth Forecast
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September 2019- August 2020: 600 to 2800 Members
Since May 2019 (3 month+ memberships introduced)
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May 2020: £32,400 MRR/ Annual Gross Profit: £137,987
79% (219) new members signed up for 3 month memberships
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14% (37) signed up for 6 month memberships
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September 2020- August 2021: 2800 to 5900 Members
7% (12) signed up for 12 month memberships
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May 2021: £92,000 MRR/ Annual Gross Profit: £628,486
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Lifetime Value of RBC Member £48
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September 2021- August 2022: 5900 to 10,000 Members
Total Revenue / Total Number of Customers / Number of Months Operational x Average Revenue per customer per month
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May 2022: £178,200 MRR/ Annual Gross Profit: £1,300,736
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Membership Model
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We shifted our membership model in May 2019 to a minimum of 3 months.
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SOFA Memberships 🛋️
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Monthly Book + Option to join Meetup extra £10
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3 Month Membership - £11/month (billed every 3 months at £33)
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Annual Membership - £10/month (billed once a year at £120)
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SOCIAL Memberships 🍸
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Monthly Book + Meetup
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3 Month Membership - £16/month (billed every 3 months at £48)
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Annual Membership - £14/month (billed once a year at £168)
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SIMMER Memberships 🔥
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Flexible: Half the Books + Half the Meetups
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6 Month Membership: 3 Books + 3 Meetups over 6 months- £9/month (billed every 6 months at £54)
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Annual Membership: 6 x Books + 6 Meetups over a year - £8/month (billed once a year at £96)
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