ABCDEFGHIJKLMNOPQRSTUVWXYZAA
1
Date RangeAll-TimeJune 20202020-Q2July 2020August 2020September 20202020-Q3October 2020November 2020December 20202020-Q42020-YTD2021-012021-022021-032021-Q12021-042021-052021-062021-Q22021-072021-08
2
Date Updated2021-09-03 16:359/1/202010/1/202011/27/202011/1/20201/4/20201/4/20201/4/20202/17/20214/11/20214/11/20214/11/20215/1/202106/19/217/16/20217/16/20212021-08-012021-09-03
3
Fundraising (WinRed)
Note: Numbers are transcribed manually, and may not always total/average perfectly across columns/rows.
4
Unique Donors9,994241193245509306811,0934422,0082,8391704757551,1765362,6479223,2501,5752,778
5
Unique Transactions18,650331594497691,3779071,3745962,8774,2902256621,0951,9827633,7341,0665,5632,1154,494
6
7
Average Amount Per Transaction$16.91$24.91$29.99$26.50$25.36$26.27$32.17$23.71$22.10$26.04$26.09$20.00$13.22$12.42$13.55$15.00$17.14$16.43$16.71$15.52$10.83
8
Total Revenue$315,396.22$821.94$0.00$4,768.33$11,898.24$19,502.50$36,169.07$29,176.57$32,579.14$13,168.89$74,924.60$111,917.79$4,499.50$8,749.79$13,601.05$26,850.34$11,444.64$64,010.86$17,512.81$92,968.31$32,834.31$48,687.38
9
% Change in Total Revenue (Prev Period)480.13%149.53%63.91%#DIV/0!49.60%11.66%-59.58%107.15%--65.83%94.46%55.44%-64.16%-15.85%459.31%-72.64%246.25%87.49%48.28%
10
11
# of One-Time Transactions13,528311504227011,2737771,2614402,4783,7851284708541,4525142,8313223,6671,3303,152
12
Revenue from One-Time Transactions$235,150.12$590.00$4,467.08$11,228.74$17,679.25$33,375.07$26,250.07$30,200.39$9,951.21$66,401.67$100,369.61$2,500.50$5,544.33$10,324.34$18,369.17$7,937.43$49,203.64$6,083.56$63,224.63$20,364.56$31,606.75
13
% Change in One-Time Revenue (Prev Period)
657.13%151.37%57.45%#DIV/0!48.48%15.05%-67.05%98.96%--74.87%121.73%86.21%-72.34%-23.12%519.89%-87.64%244.19%234.75%55.20%
14
15
# of Recurring Transactions5,122292768104130113156399505971922415302499037441,8967851,342
16
Revenue from Recurring Transactions$80,246.10$231.25$301.25$669.50$1,823.25$2,794.00$2,926.50$2,378.75$3,217.68$8,522.93$11,548.18$1,999.00$3,205.46$3,276.71$8,481.17$3,507.21$14,807.22$11,429.25$29,743.68$12,469.75$17,080.63
17
% Change in Recurring Revenue (Prev Period)
30.27%122.24%172.33%#DIV/0!60.51%-18.72%35.27%205.04%--37.87%60.35%2.22%-0.49%7.03%322.19%-22.81%250.70%9.10%36.98%
18
19
Candidate/Committee Bundling (WinRed)
Note: Numbers are transcribed manually, and may not always total/average perfectly across columns/rows.
20
Unique Donors8,797201021384656706189653951,8442,441822724457173642,4057962,8751,3982,582
21
Unique Transations94,3511824491,0544,2115,7145,8014,2931,28211,37617,2863877948632,0442,44138,8039,52150,76510,73812,351
22
23
Average Amount Per Transaction$1.22$0.69$2.15$4.21$2.24$2.60$3.79$3.76$4.23$3.82$3.38$1.58$2.13$2.84$2.32$0.86$0.48$0.52$0.51$0.93$1.28
24
Total Amount$115,401.06$126.31$965.06$4,440.81$9,424.00$14,829.87$21,971.62$16,123.96$5,416.48$43,512.06$58,473.06$610.99$1,693.74$2,447.26$4,751.99$2,107.35$18,631.76$4,951.69$25,690.80$9,939.05$15,799.76
25
% Change in Bundled Dollars (Prev Period)664.04%360.16%112.21%#DIV/0!133.15%-26.61%-66.41%193.41%--88.72%177.21%44.49%-89.08%-13.89%784.13%-73.42%440.63%100.72%58.97%
26
% of Total Revenue to Candidates/Committees
26.79%13.32%16.83%27.18%32.58%29.08%42.96%33.11%29.14%36.74%34.32%11.96%16.22%15.25%15.04%15.55%22.54%22.04%21.65%23.24%24.50%
27
28
Outreach
Note: Numbers are transcribed manually, and opens/clicks/etc. reflect the stats at the moment they were recorded.
29
Emails Sent42,177,91272,33272,332662,3031,186,0782,425,9124,274,2931,778,1902,485,0421,732,8865,996,11810,342,743456,0522,104,9573,764,3416,325,3503,144,4317,182,5822,070,38712,397,4007,125,4025,401,243
30
Email Opens4,504,0539,8849,88450,351109,576202,706369,560192,258276,203237,969715,7951,095,239108,780295,544406,499810,929321,229645,780164,1281,135,131673,794713,994
31
Email Clicks194,1571,5251,5254,2583,2156,31413,9397,11812,3997,57527,33442,7983,27117,03624,23844,5455,04644,6518,40658,13016,21430,782
32
Email Unsubscribes72,5521561562,0821,4973,8037,4962,3382,6972,9818,10915,7613,0916,7808,62718,5045,80513,1393,21622,2429,4965,886
33
Email Bounces766,5093,5413,54159,93255,98532,108148,11112,90614,65639,05367,447219,0996,4579,04633,55549,05827,478215,1623,985246,62580,31057,043
34
Email Spam Complaints17,627884345072,1393,3501,0941,1699583,4436,8011871,1432,2473,5771,5842,8145945,1141,253552
35
36
Facebook Reach
37
Facebook Frequency
38
Facebook Impressions
39
40
41
42
43
44
45
46
47