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Paper CodeMM 405Paper TitleSERVICE MARKETINGLTPCredit
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2006
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Course:MBASemester123√4578910
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COURSE OUTCOMESStudents completing the course will be able to:
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1.students are expected to learn to deal with service marketing strategy and implementation which is quite different from goods marketing.
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2. 2. Students would learn to address service marketing issues namely building loyal customer by reducing service gaps, addressing service failure and putting emphasis on servqual dimensions.
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3. students learn how to deal with other extended 3 Ps of marketing plan i.e. people, process and physical evidence
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4.Develop the budget for advertisement, sales promotion and other channel marketing communication mix students learn how to deal with other extended 3 Ps of marketing plan i.e. people, process and physical evidence
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5.How to design and implement right service encouters or moments of truth for desire(delight)service delivery
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PROGRAMME OUTCOMES ADDRESSED IN THIS COURSEPO1. Analyze the Political, Economic, Social, Technological, Legal and Environmental context of business.
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PO2. Appreciate individual ethical behaviour and discharge community responsibilities in organization and society.
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PO3. Create and deliver value to the customers by identifying their needs and wants.
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PO4 - Apply knowledge in new and unfamiliar circumstances through a conceptual Understanding of relevant disciplines.
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PO5 -Adapt and find innovative methods for problem solving, to cope with unforeseen events and to manage unpredictable environments.
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PO6 - Manage contemporary societal and global issues resulting from diversity
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PO7 - Demonstrate Leadership and Team work capabilities.
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PO1PO2PO3PO4PO5PO6PO7Remembering
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CO1221Understanding
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CO22Applying
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CO333Analyzing
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CO422Evaluating
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CO5222
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Average22.53222
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