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Rating scale: Yes = 2, I found it and it is strong / Meh = 1 I found it but it is lacking / No = 0, I didn't find it or it was not what it should be
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LinkTechScoreOptional NotesWellFoundScoreOptional NotesNovaScoreOptional NotesSeekOutScoreOptional NotesParadigmScoreOptional Notes
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Criteria difficulty score1. Main Website
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0Website Yes0https://www.thelinktech.com/Yes0https://wellfound.com/jobsYes0https://thenovacollective.com/Yes0https://www.seekout.com/ssdYes0https://www.paradigmiq.com/
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2Defined colors?Yes2Clear Blue/Green and Cream colorsYes2Clear purple and reds on white and black.Yes2Clear grey/blue and yellow. Nice high contrast.Yes2Clear purple, and cream with accents of oranges and greens.Meh1Uses beiges and blues that blend together easily and don't stand out against each other. Not color-blind friendly.
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2Accessible coloring and formating?No0Colors are too close to eachother and can easily blend together. Not enough contrast. Text is light and hard to read against colors and images.Yes2High contrast with colors and text that make it easy to see and read.Yes2Text is clear and large, not overlapping imagery. High contrast.Yes2Colors could be too similar but used in a way that allows them to stand out and allows the text and imagery to stand out.No0Colors are too light hard to define. The text is easy to read against the light colors, but at what cost? Site is a little crowded and the attention is drawn many directions. Logo colors change depending on the page you are on.
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2Good use of imagery?Meh1Images are inclusive but seem like stock photos and not authentic.Yes2Limited Imagery, but when used it stands out and is a compliment to the copywright.Yes2Imagery aligns with values, looks professional but not staged, used limitedly but appropriately. Also includes videos.Meh1Uses a lot of graphics or cartoon characters. Removes the human element.Meh1Lots of images used. Can feel a little cluttered. Images of people feels like stock and not authentic or genuine.
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2Clear Mission and Vision?Yes2https://www.thelinktech.com/aboutNo0https://wellfound.com/Yes2https://thenovacollective.com/who-we-are/Meh1https://www.seekout.com/companyNo0https://www.paradigmiq.com/our-approach/
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2Global HeaderMeh1The same on every page, does not follow as you scroll.Meh1The same on every page, but format does change, does follow as you scroll only on the main page, does not follow once navigating to other pages.Yes2The same on every page, format stays the same, does follow as you scroll.Yes2The same on every page, format stays the same, does follow as you scroll.Yes2The same on every page, format stays the same, does follow as you scroll.
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2Content clear and organized?Yes2Not too many navigation bars, clearly seperated and defined.Meh1Too few navigation tabs. Not enough to know what information lies where. End up relying on global footer.Yes2Not too many navigation bars, clearly seperated and defined.Yes2Not too many navigation bars, clearly seperated and defined. Nice drop down optionsYes2Not too many navigation bars, clearly seperated and defined. Nice drop down options
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2Global FooterNo0Global Footer does not existYes2Footer is clear and organized well.Yes2Clear and organizedYes2Clear and well-organizedMeh1Exists but is not the best organized
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2Content consistent with the Header?No0Global Footer does not existMeh1The language used in the footer is not consistent with language in the header.Yes2Language is the same as the header. Easy navigation.Yes2Language is the same as the header and is clear.Meh1Is not consistent with the header, not the same informations is accesible in the footer.
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2ContactYes2https://www.thelinktech.com/contactNo0No clear contact page or way to reach out.Yes2https://thenovacollective.com/lets-talk/ Clear contact page and contact information listed in the global footerYes2https://www.seekout.com/contact-usYes2https://www.paradigmiq.com/contact-us/
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2Easy CTAs and follow through?Yes2No competing information, clear information asks and CTA button. Two different ways to contact, may feel confusing or competing.No0Not clear how to contact.Yes2Very clear CTAs and information asks.Yes2Clear asks and buttons. Divides information based on if they are a customer or not.Yes2Clear asks and steps.
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2Social Channels?Meh1Only exists on LinkedInNo0No socials clearly listed.Yes2On all the major social sites.Yes2On all the major social sites.No0No socials clearly listed.
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2. Website pages
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Effective About Pagehttps://www.thelinktech.com/abouthttps://wellfound.com/https://thenovacollective.com/who-we-are/https://www.seekout.com/companyhttps://www.paradigmiq.com/our-approach/
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2Clearly states what the organization can do for the audience (mission)Meh1Could be clearer. There is a lot of small copywright and it's not organized very well.Meh1No clear mission or vision statements. But they are clear on how to use their services.Yes2Says who they are and what they want to do.Meh1No clear "about" page. Company or "life at the company" page does talk about how they use their values in tehir workplace.Meh1There are a couple pages that could be "about" information but it is spread out on three different pages. They do have their "approach" listed and it is clear.
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2Clearly shows who the company serves.Meh1Clear DEI values, but not clear exactly who the audience is. Job seekers? Companies?Yes2Has clear "why job seekers love us" and "why recruiters love us" sections.Yes2Has a "how Nova operates" section that clearly lays out what they do and who they serve.Meh1Not really clear and no clear page to find this informationMeh1Not entirely clear if they are serving job seekers or companies.
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2Ties their mission in with their branding.Meh1Does have some inclusive images but they seem like stock photos. Colors and text is not accesible, would not meet DEI standards.Meh1Some of the text is incredibly small and hard to read against the light backgrounds. Not the most accesible.Yes2Site is easy to read, no contrasting colors and imagery is diverse and inclusive.Meh1Images show diversity, but color contrast and text could be more accesible.Meh1Images used look like stock photos. Colors are kind of accesible on these pages but could be better.
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Clear Teams Page
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2Shows who is in the company.Meh1Has founder listed in the About page. Does not show anyone else in the companyNo0No clear page that shows who works for the company or who the owners are. No human element.Yes2Shows every member of their team and who they are/their role. Includes pronouns.Meh1Has a page that shows what it's like to work for the company, but it is not clear.Yes2Clearly shows who works for them.
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2Has representation aligned with their DEI values.Meh1Founder is a woman of color but no other employees are listed or shown.No0No verification that the company is living the values they preach.Yes2Clear diversity amongst the staff.Yes2Their photos seem real (not stock) and show diversity on the teams.Meh1It looks like there could be more diversity on their staff, but it is nice they still showcase their staff regardless.
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64Overall Score1815322618
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