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Digital Marketing Strategy9/28/2025
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1Executive summary9/29/202510/5/20250400000
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1.1Objectives of plan9/29/20259/30/20250800OpenMedium00
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1.2Challenges of organization9/30/202510/1/20250800OpenMedium00
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1.3Expectations if marketing plan was successful10/1/202510/2/20250800OpenMedium00
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1.4Alignment10/2/202510/4/20250800OpenMedium00
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1.5Mission10/5/202510/5/20250800OpenMedium00
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2Target markets10/5/202510/8/20250240000
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2.1Demographics10/5/202510/6/20250800OpenMedium00
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2.2Lifestyle10/6/202510/7/20250800OpenMedium00
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2.3Actions10/7/202510/8/20250800OpenMedium00
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3Organization’s strategies and plans10/9/202510/14/20250240000
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3.1New products, markets10/9/202510/11/20250800OpenMedium00
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3.2Promotions10/10/202510/11/20250800OpenMedium00
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3.3Expansion10/11/202510/12/20250800OpenMedium00
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3.4Assessment10/12/202510/13/20250800OpenMedium00
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3.5Current marketing efforts10/13/202510/14/20250800OpenMedium00
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4Marketing metrics- performance/interactivity10/15/202510/19/20250160000
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4.1Search Engine positioning (for keywords )10/15/202510/16/20250800OpenMedium00
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4.2Analytics10/16/202510/18/20250800OpenMedium00
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4.3Facebook Insights/ likes10/17/202510/18/20250800OpenMedium00
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4.4Twitter activity10/18/202510/19/20250800OpenMedium00
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5Industry analysis10/20/202510/26/20250320000
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5.1SWOT situational analysis10/20/202510/21/20250800OpenMedium00
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5.2Competitor analysis and environment10/21/202510/22/20250800OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )10/22/202510/23/20250800OpenMedium00
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5.4Market research/Consumer insights10/23/202510/25/20250800OpenMedium00
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5.5focus group10/24/202510/25/20250800OpenMedium00
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5.6If service organization10/25/202510/26/20250800OpenMedium00
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6Service blueprint10/27/202510/29/20250160000
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6.1Service gap analysis10/27/202510/28/20250800OpenMedium00
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6.2Summarize challenges10/28/202510/29/20250800OpenMedium00
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7Brand Blueprint10/30/202511/8/20250480000
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7.1Brand Personality– How to get your brand unstuck?10/30/202511/1/20250800OpenMedium00
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7.2Current image, mindset, behavior10/31/202511/1/20250800OpenMedium00
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7.3Desired behavior11/1/202511/2/20250800OpenMedium00
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7.4Challenges to overcome11/2/202511/3/20250800OpenMedium00
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7.5Brand Properties11/3/202511/4/20250800OpenMedium00
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7.6Product/service features11/4/202511/5/20250800OpenMedium00
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7.7Logo11/5/202511/6/20250800OpenMedium00
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7.8Tagline11/6/202511/8/20250800OpenMedium00
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8Brand Essence11/8/202511/15/20250480000
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8.1Organizational touchstone11/8/202511/9/20250800OpenMedium00
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8.2Customer insights and key benefit11/9/202511/10/20250800OpenMedium00
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8.3Recommendations for Clarified Brand11/10/202511/11/20250800OpenMedium00
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8.4Suggestions for Logo, Tagline11/11/202511/12/20250800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)11/12/202511/13/20250800OpenMedium00
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8.6Universal Selling Points (USP)11/13/202511/15/20250800OpenMedium00
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8.7Value Proposition11/14/202511/15/20250800OpenMedium00
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9Brand Blueprint Elements11/16/202511/29/20250800000
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9.1Competitive context11/16/202511/17/20250800OpenMedium00
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9.2Target markets11/17/202511/18/20250800OpenMedium00
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9.3Current image, mindset, behavior11/18/202511/19/20250800OpenMedium00
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9.4Desired behavior11/19/202511/20/20250800OpenMedium00
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9.5Challenges to overcome11/20/202511/22/20250800OpenMedium00
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9.6Brand Properties11/21/202511/22/20250800OpenMedium00
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9.7Brand Essence11/22/202511/23/20250800OpenMedium00
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9.8Customer insights/benefit11/23/202511/24/20250800OpenMedium00
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9.9Brand Recommendations (logo, tagline)11/24/202511/25/20250800OpenMedium00
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9.10Brand Promise11/25/202511/26/20250800OpenMedium00
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9.11Universal Selling Points11/26/202511/27/20250800OpenMedium00
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9.12Value Proposition11/27/202511/29/20250800OpenMedium00
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10Integrated Media Sample11/29/202512/20/202501280000
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10.1Flyers/ brochures11/29/202511/30/20250800OpenMedium00
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10.2YouTube -Video11/30/202512/1/20250800OpenMedium00
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10.3Facebook12/1/202512/2/20250800OpenMedium00
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10.4Twitter12/2/202512/3/20250800OpenMedium00
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10.5Email blast12/3/202512/4/20250800OpenMedium00
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10.6Blog12/4/202512/6/20250800OpenMedium00
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10.7Social bookmarks12/5/202512/6/20250800OpenMedium00
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10.8Pinterest12/6/202512/7/20250800OpenMedium00
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10.9Instagram12/7/202512/8/20250800OpenMedium00
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10.10TV/radio12/8/202512/9/20250800OpenMedium00
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10.11Infographic12/9/202512/10/20250800OpenMedium00
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10.12Newspaper12/10/202512/11/20250800OpenMedium00
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10.13Posters12/11/202512/13/20250800OpenMedium00
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10.14Newsletter ( online)12/12/202512/13/20250800OpenMedium00
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10.15Personal networks12/13/202512/14/20250800OpenMedium00
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10.16friends, family, org.12/14/202512/15/20250800OpenMedium00
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10.17Local businesses12/15/202512/16/20250800OpenMedium00
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10.18WOM friends12/16/202512/17/20250800OpenMedium00
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10.19Events12/17/202512/18/20250800OpenMedium00
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10.20Past participants/buyers12/18/202512/20/20250800OpenMedium00
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10.21Partner organizations12/19/202512/20/20250800OpenMedium00
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11Implementation (What resources)12/21/202512/27/20250400000
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11.1Staff12/21/202512/21/20250800OpenMedium00
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11.2Management12/22/202512/22/20250800OpenMedium00
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11.3Staff availability12/23/202512/23/20250800OpenMedium00
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11.4Expertise to implement the plan12/24/202512/24/20250800OpenMedium00
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11.5Outsource elements of plan (use outside vendors)12/25/202512/27/20250800OpenMedium00
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11.6Time12/26/202512/27/20250800OpenMedium00
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11.7Resources (financial)12/27/202512/27/20250800OpenMedium00
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12Monitoring Evaluation12/29/20251/4/20260320000
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12.1Monitoring metrics12/29/202512/30/20250800OpenMedium00
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12.2Website - Google Analytics12/30/202512/31/20250800OpenMedium00
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12.3Social media insights12/31/20251/1/20260800OpenMedium00
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12.4Digital footprint changes1/1/20261/3/20260800OpenMedium00
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12.5Company Alerts1/2/20261/3/20260800OpenMedium00
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12.6Evaluation1/3/20261/4/20260800OpenMedium00