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Digital Marketing Strategy10/24/2024
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1Executive summary10/25/202410/31/20240400000
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1.1Objectives of plan10/25/202410/26/20240800OpenMedium00
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1.2Challenges of organization10/26/202410/27/20240800OpenMedium00
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1.3Expectations if marketing plan was successful10/27/202410/28/20240800OpenMedium00
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1.4Alignment10/28/202410/30/20240800OpenMedium00
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1.5Mission10/31/202410/31/20240800OpenMedium00
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2Target markets10/31/202411/3/20240240000
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2.1Demographics10/31/202411/1/20240800OpenMedium00
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2.2Lifestyle11/1/202411/2/20240800OpenMedium00
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2.3Actions11/2/202411/3/20240800OpenMedium00
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3Organization’s strategies and plans11/4/202411/9/20240240000
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3.1New products, markets11/4/202411/6/20240800OpenMedium00
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3.2Promotions11/5/202411/6/20240800OpenMedium00
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3.3Expansion11/6/202411/7/20240800OpenMedium00
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3.4Assessment11/7/202411/8/20240800OpenMedium00
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3.5Current marketing efforts11/8/202411/9/20240800OpenMedium00
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4Marketing metrics- performance/interactivity11/10/202411/14/20240160000
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4.1Search Engine positioning (for keywords )11/10/202411/11/20240800OpenMedium00
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4.2Analytics11/11/202411/13/20240800OpenMedium00
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4.3Facebook Insights/ likes11/12/202411/13/20240800OpenMedium00
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4.4Twitter activity11/13/202411/14/20240800OpenMedium00
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5Industry analysis11/15/202411/21/20240320000
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5.1SWOT situational analysis11/15/202411/16/20240800OpenMedium00
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5.2Competitor analysis and environment11/16/202411/17/20240800OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )11/17/202411/18/20240800OpenMedium00
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5.4Market research/Consumer insights11/18/202411/20/20240800OpenMedium00
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5.5focus group11/19/202411/20/20240800OpenMedium00
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5.6If service organization11/20/202411/21/20240800OpenMedium00
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6Service blueprint11/22/202411/24/20240160000
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6.1Service gap analysis11/22/202411/23/20240800OpenMedium00
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6.2Summarize challenges11/23/202411/24/20240800OpenMedium00
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7Brand Blueprint11/25/202412/4/20240480000
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7.1Brand Personality– How to get your brand unstuck?11/25/202411/27/20240800OpenMedium00
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7.2Current image, mindset, behavior11/26/202411/27/20240800OpenMedium00
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7.3Desired behavior11/27/202411/28/20240800OpenMedium00
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7.4Challenges to overcome11/28/202411/29/20240800OpenMedium00
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7.5Brand Properties11/29/202411/30/20240800OpenMedium00
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7.6Product/service features11/30/202412/1/20240800OpenMedium00
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7.7Logo12/1/202412/2/20240800OpenMedium00
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7.8Tagline12/2/202412/4/20240800OpenMedium00
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8Brand Essence12/4/202412/11/20240480000
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8.1Organizational touchstone12/4/202412/5/20240800OpenMedium00
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8.2Customer insights and key benefit12/5/202412/6/20240800OpenMedium00
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8.3Recommendations for Clarified Brand12/6/202412/7/20240800OpenMedium00
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8.4Suggestions for Logo, Tagline12/7/202412/8/20240800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)12/8/202412/9/20240800OpenMedium00
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8.6Universal Selling Points (USP)12/9/202412/11/20240800OpenMedium00
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8.7Value Proposition12/10/202412/11/20240800OpenMedium00
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9Brand Blueprint Elements12/12/202412/25/20240800000
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9.1Competitive context12/12/202412/13/20240800OpenMedium00
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9.2Target markets12/13/202412/14/20240800OpenMedium00
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9.3Current image, mindset, behavior12/14/202412/15/20240800OpenMedium00
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9.4Desired behavior12/15/202412/16/20240800OpenMedium00
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9.5Challenges to overcome12/16/202412/18/20240800OpenMedium00
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9.6Brand Properties12/17/202412/18/20240800OpenMedium00
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9.7Brand Essence12/18/202412/19/20240800OpenMedium00
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9.8Customer insights/benefit12/19/202412/20/20240800OpenMedium00
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9.9Brand Recommendations (logo, tagline)12/20/202412/21/20240800OpenMedium00
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9.10Brand Promise12/21/202412/22/20240800OpenMedium00
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9.11Universal Selling Points12/22/202412/23/20240800OpenMedium00
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9.12Value Proposition12/23/202412/25/20240800OpenMedium00
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10Integrated Media Sample12/25/20241/15/202501280000
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10.1Flyers/ brochures12/25/202412/26/20240800OpenMedium00
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10.2YouTube -Video12/26/202412/27/20240800OpenMedium00
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10.3Facebook12/27/202412/28/20240800OpenMedium00
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10.4Twitter12/28/202412/29/20240800OpenMedium00
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10.5Email blast12/29/202412/30/20240800OpenMedium00
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10.6Blog12/30/20241/1/20250800OpenMedium00
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10.7Social bookmarks12/31/20241/1/20250800OpenMedium00
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10.8Pinterest1/1/20251/2/20250800OpenMedium00
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10.9Instagram1/2/20251/3/20250800OpenMedium00
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10.10TV/radio1/3/20251/4/20250800OpenMedium00
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10.11Infographic1/4/20251/5/20250800OpenMedium00
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10.12Newspaper1/5/20251/6/20250800OpenMedium00
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10.13Posters1/6/20251/8/20250800OpenMedium00
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10.14Newsletter ( online)1/7/20251/8/20250800OpenMedium00
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10.15Personal networks1/8/20251/9/20250800OpenMedium00
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10.16friends, family, org.1/9/20251/10/20250800OpenMedium00
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10.17Local businesses1/10/20251/11/20250800OpenMedium00
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10.18WOM friends1/11/20251/12/20250800OpenMedium00
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10.19Events1/12/20251/13/20250800OpenMedium00
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10.20Past participants/buyers1/13/20251/15/20250800OpenMedium00
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10.21Partner organizations1/14/20251/15/20250800OpenMedium00
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11Implementation (What resources)1/16/20251/22/20250400000
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11.1Staff1/16/20251/16/20250800OpenMedium00
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11.2Management1/17/20251/17/20250800OpenMedium00
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11.3Staff availability1/18/20251/18/20250800OpenMedium00
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11.4Expertise to implement the plan1/19/20251/19/20250800OpenMedium00
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11.5Outsource elements of plan (use outside vendors)1/20/20251/22/20250800OpenMedium00
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11.6Time1/21/20251/22/20250800OpenMedium00
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11.7Resources (financial)1/22/20251/22/20250800OpenMedium00
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12Monitoring Evaluation1/24/20251/30/20250320000
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12.1Monitoring metrics1/24/20251/25/20250800OpenMedium00
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12.2Website - Google Analytics1/25/20251/26/20250800OpenMedium00
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12.3Social media insights1/26/20251/27/20250800OpenMedium00
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12.4Digital footprint changes1/27/20251/29/20250800OpenMedium00
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12.5Company Alerts1/28/20251/29/20250800OpenMedium00
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12.6Evaluation1/29/20251/30/20250800OpenMedium00