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Competitive audit
compare the ordering experience of each competitor's app
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General InformationUX
(rated: needs work, okay, good, or outstanding)
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First impressionsMobile App InteractionMobile App Visual DesignMobile App Content
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Competitor type
(direct or indirect)		Location(s)
Product offering
Price
($ - $$$$)		Website
(URL)		Business size
(small, medium, large)		Target audience Unique value proposition Desktop website experienceApp or mobile website experienceFeaturesAccessibilityUser flow NavigationBrand identityToneDescriptiveness
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StarbucksdirectCharlotte, NCcoffee, juices, beverages, pastries, tea products $https://www.starbucks.comlargeMid-Upper classfast coffee for everyoneOkay
+ easy to understand visuals
- hard to navigate		Good
+ fast ordering experience
- a little hard to navigate		Outstanding
+ shows ingredients
+ option to customize orders + able to add gift cards + able to earn stars for rewards 		Good
+ Has an third party app called Aria to help the blind and low vision.
- Not all disabilities are factored in		Outstanding
+ Straightforward ordering process + adding gift cards, checking your rewards status, choosing items, and check-out is simple.		Okay
+ buttons are clearly marked
+ easy to locate starbucks franchises - sub-menus under main menus make it difficult to get a overall good experience 		Good
+ Has two colors for main interface
- lot of colors for items, can be distracting at times		informativeOkay
+ Focused on info
+ short and relevant
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Sweetwaters Coffee and TeadirectIndian Land, SCcoffee, tea, icecream shakes, lunch, pastries, drinks$$https://www.sweetwaterscafe.commediumStudentscommunity driven businessOkay
+ organized
- don't know the price until checkout		Okay
+ Intuitive
- lot of button clicks to perform actions		Great
+ shows description + shows sizes + nutritional info given + quanitity options		Terrible
- No accessibility features built in.		Great
+ easy to navigate
+ able to add default tip amount + can easily understand the app		Great
+ flows from one page to the other
+ buttons are clear and striking		Good
+ Uses color very carefully		friendlyGood
+ focused on creating a mutual relation with users
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Viva Chicken indirectWaxhaw, NCchicken+sides, salads, wraps, and drinks$$$https://www.vivachicken.commediumTeens and Adultshealthy lifestyle Great
+ clean vibrant experience
+ insightful information		Great
+ Intuitive
+ logical structure		Outstanding
+ able to modify menu items
+ has pictures next to food items		Terrible
- No accessibility features built in.		Great
+ can move from one page to the other with understanding the steps
+ making a payment is easy		Good
+ eye follows from top to bottom
- can get distracted with other unecessary elements on page like logo on bottom		Good
+ consistent theme + represents brand throughout		invitingOutstanding
+ game-like experience. great motivation for users
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ChickfilaindirectMarvin, NCBreakfast, Entrées, Salads, Sides, Kid's Meals, Treats, Drinks, Dipping Sauces, and Dressings$$https://www.chick-fil-a.comlargeMid-Upper classculture of careOutstanding
+ visuals for items
- pricing displayed while the order is placed		Good
+ visuals for items
- don't know the price until checkout		Outstanding
+ option to remove menu items existing + option to choose which kind of sandwich
+ options to include notes to chef + options to view nutritional facts + option to view ingredients + options to call restraunt and in-app gps		Outstanding
+ Epilepsy + Visually Impaired + Cognitive Disability + ADHD + Blind Users + Keyboard Navigation		Great
+ can move to different categories quickly with bottom bar
+ easy to use		Great
+ clear text + visuals for aid		Outstanding
+ consistent theme + menu item symbols to help understand + great branding		livelyOutstanding
+ creates a sense of positivity and security
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