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Make a copy before you begin!
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Your startup will be different, but this model lays out some concepts that apply to any venture.
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The key things are to separate everything onto separate tabs so that it's easy to work on, and have everything roll-up onto a summary tab.
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Once you've created a 12-month version, it should be easy to create additional columns for out years.
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JanFebMarAprMayJunJulAugSepOctNovDec
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Revenue (see tab)
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 Revenue (see tab)$150$450$1,688$10,013$30,000$60,000$132,000$180,000$240,000$340,000$500,000$660,000
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 $150$450$1,688$10,013$30,000$60,000$132,000$180,000$240,000$340,000$500,000$660,000
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Cost of Goods Sold (see COGS tab).
$0$150$225$338$3,000$7,000$13,000$20,000$25,000$35,000$50,000$75,000
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Delivery Costs (see COGS tab).$2,550$2,550$3,550$7,100$9,600$11,600
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Gross Profit$150$300$1,463$9,675$27,000$53,000$116,450$157,450$211,450$297,900$440,400$573,400
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SG&A
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General and Administrative (see tab).
$2,690$2,690$2,690$2,840$2,920$2,920$4,120$4,120$4,120$4,120$4,120$4,120
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 Marketing (see tab).$2,950$2,950$6,250$3,750$8,750$8,750$12,750$12,750$15,250$20,250$22,250$25,250
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 People (see tab).$363,500$364,200$361,200$423,100$1,512,000$420,600$499,100$500,600$502,100$504,100$506,100$509,100
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Total SG&A$369,140$369,840$370,140$429,690$1,523,670$432,270$515,970$517,470$521,470$528,470$532,470$538,470
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Net Operating Profit (loss)-$368,990-$369,540-$368,678-$420,015-$1,496,670-$379,270-$399,520-$360,020-$310,020-$230,570-$92,070$34,930
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-245993.33%-82120.00%-21847.56%-4194.91%-4988.90%-632.12%-302.67%-200.01%-129.18%-67.81%-18.41%5.29%
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Setup Costs (see tab).-$14,000
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Running Cash Balance-$382,990-$752,530-$1,121,208-$1,541,223-$3,037,893-$3,417,163-$3,816,683-$4,176,703-$4,486,723-$4,717,293-$4,809,363-$4,774,433
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