Marketing Major Degree Learning Outcomes - Measurement Schedule and Protocol

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1	Last Modified: Spring 2018 by A. Baker														Curriculum Map: Primary Focus?								Curriculum Map: Introduced / Reinforced? I = Introduced, R = Reinforced, * = applied individual, + = applied group
2	Marketing Major Degree Learning Outcomes – All Specializations	What MKTG Specializations is this Assessed?	How is it Measured?	When was Measure Last Updated?	When is Data Collection SCHEDULED to Occur?									In What Course is it Measured?	BA 370: Principles of Marketing	MKTG 371: Consumer Behavior	MKTG 470: Marketing Research	MKTG 479: Strategic Mkt. Mgmt.	MKTG 377: Personal Selling	MKTG 473: Sales Management	MKTG 373: Intro to IMC	MKTG 472: Advanced IMC	BA 370: Principles of Marketing	MKTG 371: Consumer Behavior	MKTG 470: Marketing Research	MKTG 479: Strategic Mkt. Mgmt.	MKTG 377: Personal Selling	MKTG 473: Sales Management	MKTG 373: Intro to IMC	MKTG 472: Advanced IMC

3					S18	F18	S19	F19	S20	F20	S21	F21	S22
4	1.1 Define and apply knowledge of the following key concepts such as the marketing concept, segmentation, targeting, positioning, branding, buyer behavior, global marketing applications, the role of the product/service planning, pricing, distribution, and IMC in the marketing process, and the importance of developing a market orientation in the organization to business situations.	All	Senior Assessment Exam	(online migration S18, otherwise same)	x				x				x	MKTG 472; MKTG 479	Y	Y		Y		Y			I &R	R	R	R	R	I+ & R+	R	R
5	1.2 Identify how marketing decisions are influenced by forces in the business environment as well as significant trends affecting marketing practices.	All	Senior Assessment Exam	(online migration S18, otherwise same)	x				x				x	MKTG 472 MKTG 479	Y	Y		Y					I	R	R+	R*	R*	R	R	R
6	2.1 Explain how to design and execute marketing research studies using qualitative and quantitative approaches.	All	Online Assessment Quiz	Spring 2018	x				x				x	MKTG 470		Y	Y							I+	R+	R		R	R	R
7	2.2 Evaluate marketing research studies.	All	Online Assessment Quiz	Spring 2018	x				x				x	MKTG 470			Y							I	R*+	R+			R	R
8	2.3 Use industry-standard marketing research statistical software such as SPSS for data analysis and interpretation of marketing research results.	All	Online Assessment Quiz	Spring 2018	x				x				x	MKTG 470			Y							I	R*+		R	R	I	R
9	3.1 Describe the psychology of how buyers learn, feel, reason, and make decisions that are influenced by their context and processing strategies.	All	NEW (S'18) - Embedded Test Q Prototype	Spring 2018	x				x				x	MKTG 371	Y	Y							I	I+ & R+		R	R	R	R	R
10	3.2 Outline the processes that buyers employ to learn about, select, use, and dispose of products and describe the impact these processes have on the individual, firm, and environment.	All	NEW (S'18) - Embedded Test Q Prototype	Spring 2018	x				x				x	MKTG 371	Y	Y							I	I+ & R+		R		R		R
11	3.3 Recommend ways in which marketers can adapt and improve their marketing campaigns and strategies to more effectively identify, reach, and communicate with their target markets.	All	NEW (S'18) - Embedded Test Q Prototype	Spring 2018	x				x				x	MKTG 371	Y	Y					Y	Y	I & R	I+ & R+	R	R	I	I+ & R+	I	R
12	MKTG 4.1 Develop and analyze marketing strategies and plans that include various elements of the marketing mix.	General	Individual Assignment	???	x				x				x	MKTG 479	Y	Y		Y					I & R	I & R*+	R	R+
13	MKTG 4.2 Evaluate and assess marketing strategies and plans that include various elements of the marketing mix.	General	Individual Assignment	???	x				x				x	MKTG 479	Y	Y		Y					I & R	I & R*+	R+	R+
14	MKTG 4.3 Analyze markets and customers utilizing primary and secondary sources of information.	General	Individual Assignment	???	x				x				x	MKTG 479		Y	Y						I	R		R+
15	MKTG 4.4 Analyze marketing problems and issues facing organizations and develop solutions and recommendations.	General	Individual Assignment	???	x				x				x	MKTG 479	Y	Y	Y						I	R		R*+
16	IMC 4.1 Explain the role of IMC in the overall marketing program.	IMC	Individual Assignment	???	x				x				x	MKTG 472							Y	Y	I	I					I*	R*+
17	IMC 4.2 Identify and define the components of an IMC plan.	IMC	Individual Assignment	???	x				x				x	MKTG 472							Y	Y	I	I					I*	R*+
18	IMC 4.3 Use effectiveness measures to evaluate IMC strategies and plans.	IMC	Individual Assignment	???	x				x				x	MKTG 472							Y	Y		I					I*	R*+
19	PSSM 4.1 Explain the role of sales and sales planning in the overall marketing program.	PSSM	NEW (S'18) - Embedded Test Q Prototype	Spring 2018	x				x				x	MKTG 473					Y				I				I	I+ & R+
20	PSSM 4.2 Explain the key functions of the sales management process including the recruitment, selection, training, motivation, evaluation and compensation of the sales force.	PSSM	NEW (S'18) - Embedded Test Q Prototype	Spring 2018	x				x				x	MKTG 473													R	I*+
21	PSSM 4.3 Identify ways of measuring the performance of the sales organization as well as individual sales personnel.	PSSM	NEW (S'18) - Embedded Test Q Prototype	Spring 2018	x				x				x	MKTG 473													I & R	I+
22	PSSM 5.1 Identify and explain the various steps of the personal selling process.	PSSM	NEW (S'18) - Embedded Test Q Prototype	Spring 2018	x				x				x	MKTG 377					Y								I*+	I+ & R+
23	PSSM 5.2 Explain the process of researching and identifying customer needs, understanding the customer buying process, consulting with customers, and offering solutions to their needs and problems.	PSSM	NEW (S'18) - Embedded Test Q Prototype	Spring 2018	x				x				x	MKTG 377									I	R			I*+	I+
24	PSSM 5.3 Demonstrate effective sales presentations and the professional selling skills needed to deliver them.	PSSM	NEW (S'18) - Embedded Test Q Prototype	Spring 2018	x				x				x	MKTG 377					Y								I*+	I+ & R+
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