SOCIAL MEDIA GENERAL OVERVIEW

	A	B	C	D	E
1	Social Media Platforms
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3	Platform	Function/Audience	Recomended Frequency	Content Tips	Notes
4	Facebook	best for reaching & engaging individuals	1/day	Organic: 1200x900px; Ads: 1200x630px. Best for grassroots messages, disseminating resources, promoting in-person events, etc.	More on ALL platform sizes.
5	Twittter	best for building brand, reaching other organizations	3-5/day	Organic: 1024x512px; Ads (cards): 800x418px. Best for disseminating research, grasstops interactions, partnership building, thought leadership activites, etc.
6	LinkedIn	best for reaching industry leaders		Organic: 1200x628px. Best for promoting organization, promoting professional development opportunities, thought leadership activities.
7	Instagram	where students are, can be engagement tool		Organic (landscape): 1080x566px; Organic (portrait): 1080x1350px. Best for sharing high quality photos of events, "behind-the-scenes" work, exciting guests, and visually appealing graphics.	Afterschool Matters has a strong Instagram; could be futue webinar presenter to teach us
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9	Management Tools	allow scheduling of posts for future dates on multiple platforms; note that Facebook penalizes for use via limiting reach of those posts
10	Tweetdeck			Only schedules Tweets.	Twitter's free, proprietary scheduling tool
11	HootSuite			Free version limited to 30 scheduled posts	Alliance uses
12	Social Jukebox			Randomly shuffles/posts evergreen content.	Michelle (CT) trying out
13	Buffer
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15	Partner Sharing Tools
16	Click to Tweet
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