SOCIAL MEDIA GENERAL OVERVIEW
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Social Media Platforms
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Platform Function/Audience
Recomended Frequency
Content TipsNotes
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Facebook best for reaching & engaging individuals1/dayOrganic: 1200x900px; Ads: 1200x630px. Best for grassroots messages, disseminating resources, promoting in-person events, etc.More on ALL platform sizes.
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Twittter
best for building brand, reaching other organizations
3-5/dayOrganic: 1024x512px; Ads (cards): 800x418px. Best for disseminating research, grasstops interactions, partnership building, thought leadership activites, etc.
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LinkedIn best for reaching industry leaders Organic: 1200x628px. Best for promoting organization, promoting professional development opportunities, thought leadership activities.
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Instagram where students are, can be engagement toolOrganic (landscape): 1080x566px; Organic (portrait): 1080x1350px. Best for sharing high quality photos of events, "behind-the-scenes" work, exciting guests, and visually appealing graphics.Afterschool Matters has a strong Instagram; could be futue webinar presenter to teach us
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Management Toolsallow scheduling of posts for future dates on multiple platforms; note that Facebook penalizes for use via limiting reach of those posts
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TweetdeckOnly schedules Tweets.Twitter's free, proprietary scheduling tool
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HootSuiteFree version limited to 30 scheduled postsAlliance uses
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Social JukeboxRandomly shuffles/posts evergreen content.Michelle (CT) trying out
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Buffer
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Partner Sharing Tools
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Click to Tweet
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