Organizational-wide Marketing Plan.xlsx

	A	B	C	D	E	F	G
1	S. No	Tasks - FC\|RF\|WDP\|OP\|GZ	Flycart DRI	Retainful DRI	Optinly DRI	WDP DRI	Growthzen DRI

2
3	Key	Ambi - AM \| Saravana - SK \| Sathish - SS \| Akshy - AK \| Joel - JL \| Varsha - VS
4
5	Medium
6
7	1	Create Medium account for all projects	Sathish	Saravana	Akshy	Varsha	Akshy
8	2	Add existing blog contents on Medium	Sathish	Saravana	Akshy	Varsha	Akshy
9	3	Rewrite the blog content title when posting on Medium	Respective writers	Respective writers	Respective writers	Respective writers	Respective writers
10	4	Interlink Medium blog posts	Sathish	Saravana	Akshy	Varsha	Akshy
11	5	Add author credits at the end of the Medium content if required	Respective writers	Respective writers	Respective writers	Respective writers	Respective writers
12	6	Use buffer social media tool to share the Medium content	Respective Social Media Writers	Respective Social Media Writers	Respective Social Media Writers	Respective Social Media Writers	Respective Social Media Writers
13	7	Create a spreadsheet and manage all Medium blogs	Sathish	Saravana	Akshy	Varsha	Akshy
14	8	Traffic report on Medium referrals	Saravana	Saravana	Saravana	Saravana	Saravana
15
16
17	Pinterest
18
19	9	Create Pinterest accounts for all projects
20	10	Create Pinterest board for all projects - 5+ board
21	11	Pin the relevant blog post in the respective board
22	12	Add neighbors board and manage them - 80:20 rule promotion
23	13	Create a spreadsheet and manage all Pinterest activities
24	14	Traffic report on Pinterest referrals
25
26
27	Social Media Post - Content Type
28
29	15	Only Text
30	16	Only Images
31	17	Only Video
32	18	Image with texts
33	19	Video with texts
34	20	Poll
35	21	Gif
36	22	Product reviews
37	23	Guest Post
38	24	Neighbor's post
39	25	Brand mentioned post
40	26	Product updates
41	27	Behind the scenes
42	28	Work culture
43	29	Questioning post
44	30	Giveaway & contest post
45	31	Infographics
46	32	Checklist
47	33	Templates
48	34	Discount and Coupons
49	35	Survey post
50	36	Content distributed posts
51
52
53	Content distribution platforms
54
55	37	List out all potential content disctribution platforms for our niche	Sathish	Sathish	Sathish	Sathish	Sathish
56	38	Create an account with a common password - should be accessed by all team members	Saravana	Saravana	Saravana	Saravana	Saravana
57	39	Manage a sheet of active content distribution networks with their progress	Sathish	Sathish	Sathish	Sathish	Sathish
58	40	Plan of action - Content Distribution Schedule	Sathish	Sathish	Sathish	Sathish	Sathish
59
60
61	Question and Answers Forum
62
63	41	Create personal account on Q&A websites - All members
64	42	Maintain separate sheet for logging the activities
65	43	List down potential questions for "answer later" while surfing
66	44	Add questions related to our industry
67	45	Comment on popular Q&A threads
68	46	Create Quora spaces and share relevant updates
69	47	Track and monitor Q&A forum referral traffic
70
71
72	Forum marketing
73
74	48	Cretae list of forums that comes under our niche - All projects
75	49	Join forums and create a sheet with login credentials - should be visible to all team members
76	50	Post contents without link for few days and gain account credibility/karma
77	51	Reply by helping peers resolve a problem in our niche
78	52	Post our content that gives solution or value to the forum members
79	53	Log all threads and activities in a sheet
80	54	Turn on mail notification and interact or save for later - engage them
81	55	Track and monitor Q&A forum forum traffic
82
83
84	Website Modifications
85
86	56	Check screenshots & replace outdated screenshots	Sathsih	Saravana	Akshy	Joel	Akshy
87	57	Remove old or unwanted posts, thin contents and legacy pages	Sathish	Sathish	Sathish	Sathish	Sathish
88	58	Check site structure and schema compliances	Sathish	Sathish	Sathish	Sathish	Sathish
89	59	Lift all images with a shadow or show highlights to differentiate from the text	Shobana	Shobana	Shobana	Shobana	Shobana
90	60	Fix search bar issues	Shobana	Shobana	Shobana	Shobana	Shobana
91	61	Mobile responsiveness check - Ensure header menu smoothness	Gowtham	Gowtham	Gowtham	Gowtham	Gowtham
92	62	Remove opensource illustrations and modify images with brandable own design asset	Ilango	Ilango	Ilango	Ilango	Ilango
93	63	Ensure Table of Content on all blog posts - Decorate TOC as well	Saravana	Saravana	Saravana	Saravana	Saravana
94	64	Site speed optimization and image optimization	Sathish	Sathish	Sathish	Sathish	Sathish
95	65	Ensure meta description on all pages and posts are valid	Sathish	Sathish	Sathish	Sathish	Sathish
96	66	Add ALT text to all images	Sathish	Sathish	Sathish	Sathish	Sathish
97	67	Interlink all blog posts and landing pages	Sathish	Sathish	Sathish	Sathish	Sathish
98	68	Restructure product pages and landing pages Heading tags	Saravana	Saravana	Saravana	Saravana	Saravana
99	69	Fresh working FAQs section code on all blog post	Gowtham	Gowtham	Gowtham	Gowtham	Gowtham
100	70	Remove Toxic/bad links every month	Sathish	Saravana	Saravana	Sathish	Saravana