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timeroom_colourroom_sponsorcapacityavimagespeakertitledescriptionleveltypefocustwittertagsbreak
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11:15am - 11:45amredTVNZ30AVimg/tvnz.pngMark McKenzieCase study: Itickef, Splore and Absolute Analytics
Tracking across multiple websites using Google Analytics and Google Tag Manager
PBtgwilson
digital analytics,statistics,ANOVA,forecasting
FALSE
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11:15am - 11:45amorangeLead2sale30AVimg/lead2sale.pngCurtis WarnerA practical introduction to measurement protocol
Going through how you can build your own MP hits from scratch using Hubspot GA integration as an exampe
NPBSEO,KWs,analyticsFALSE
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11:15am - 11:45amyellowSnowflake Analytics30AV
img/snowflakeanalytics.png
Dikshi BhutaniSocial media analytics
Social data in decision making process
NDTproduct,research,sustainabilityFALSE
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11:15am - 11:45amgreenDatalicious30AV
img/datalicious.png
Mark HuynhBenchmarking the analyst: Where's the bar?
Practical tips for new and experienced analysts. Do you call yourself an analyst? These are some foundational practices you should be doing.
NPsaaraswathpython,career,beginnerFALSE
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11:15am - 11:45amblueGoogle30AVimg/google.pngAngus BeattieSolving the analytical education gap
There is loads of work but often not enough resource. How do we encourage more training at ...
NPBFALSE
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11:50am - 12:20pmredTVNZ30AVimg/tvnz.pngTony LuHow to use realtime dashboards to understand engagement and performance
Using Google real time API I've created real time dashboards to help to understand engagment and performance
FALSE
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11:50am - 12:20pmorangeLead2sale30AVimg/lead2sale.pngJack GoldingWhat to know before your first implementation roleImplement GA, Make BANKNPTshoreasonNLP,Text Analysis,Machine LearningFALSE
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11:50am - 12:20pmyellowSnowflake Analytics30AV
img/snowflakeanalytics.png
FrancoisVoice analytics to web analytics
Intro to home assistant and how to connect with GA
NPBFALSE
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11:50am - 12:20pmgreenDatalicious30AV
img/datalicious.png
Peter BambergerKeep your own data
Roll your own analytics data and platforms
NDBbenalytics
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11:50am - 12:20pmblueGoogle30AVimg/google.pngAlex ArtuyantsOffline conversion tracking to run better marketing campaigns
Using Measurement protocol to track offline conversion
NPB
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12:20pm - 1:25 pmLunch breakIt's time for lunch. Go eat some lunch. - bit.ly/measurenzTRUE
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1:25pm - 1:55pmredTVNZ30AVimg/tvnz.pngKevin TranAdvanced AnalyticsUsing Big Data & AI in AnalyticsNPTdata lake,data warehouse,tealium
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1:25pm - 1:55pmorangeLead2sale30AVimg/lead2sale.pngSimon RumbleHow does digital advertising work?
Banners, programmatic advertising explained
NPBmelaniedoesdata
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1:25pm - 1:55pmyellowSnowflake Analytics30AV
img/snowflakeanalytics.png
Chris Carter10 simple GA hacks
Some GA hacks ranging from simple to a little more complex
NDTwitt_analytics
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1:25pm - 1:55pmgreenGoogle30AVimg/google.pngSarah CrookePutting a measurement strategy into practice
How to make one, why you need one and how to keep it going
ADB
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1:25pm - 1:55pmblueDatalicious30AV
img/datalicious.png
Leo PaasMachine learning for web data: transactional data analytics
Firms strive to apply analytics to core transactional data with mixed success. I discuss strategic implementation of big (web) data analytics.
NDB
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2:00pm - 2:30pmredLead2sale30AVimg/lead2sale.pngChris AndrewMeasurement fails
Measuring offline success/fails via online metrics
NPThananielsarella
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2:00pm - 2:30pmorangeTVNZ30AVimg/tvnz.pngJessica YoungThings I've learnt with TradeMe's complex GA implementation
What is Trade Me and how do we use GA and GTM? What works well + where we could make improvements. What we might do differently if we were to start again.
NDB
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2:00pm - 2:30pmyellowDatalicious30AV
img/datalicious.png
Chris YongDigital insights
What are insights? Why do we need them? How do we get them?
NDBproletm
Analytics,Benchmarking,Hard Conversations
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2:00pm - 2:30pmgreenSnowflake Analytics30AV
img/snowflakeanalytics.png
Johann de BoerIntroduction to BigQuery for Google Analytics
Google Analytics export for BigQuery standard SQL
NPBkimtownedataanalytics, datafuture
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2:00pm - 2:30pmblueGoogle30AVimg/google.pngJack & KristinaAnalytics therapy
Last time we complained about agile and vendors for half an hour
nonolochka
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2:35pm - 3:05pmredLead2sale30AVimg/lead2sale.pngJohann de BoerTV advertising impact measurement with Google Analytics
Methods and concepts, example application
NDBcoding, SQL, SAS, source control
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2:35pm - 3:05pmorangeTVNZ30AVimg/tvnz.pngScott SunderlandAutomated online/offline tracking using Measurement Protocol* TechnicalADTannsinitsynamarketing,digital analytics,data nerds
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2:35pm - 3:05pmyellowDatalicious30AV
img/datalicious.png
Sam RedfernThe world of "Big Measurement"
MMM, MTA, Panels, TV GRPs. WTF is this stuff?!?! Find out!
NDBKtBee21product,research,sustainability
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2:35pm - 3:05pmgreenSnowflake Analytics30AV
img/snowflakeanalytics.png
Nicole QuinCustomer Journey mapping
How to create a CJM to ? data requirements and improve customer experience
NDT
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2:35pm - 3:05pmblueGoogle30AVimg/google.pngMikeMeasure your life
Digital health tools + tips, RunKeeper, Fitbit, etc
NDB
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3:05pm - 3:40pmHave a breakIt's break time - Measurecamp board: bit.ly/measurenzTRUE
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3:40pm - 4:10pmredLead2sale30AVimg/lead2sale.pngChris CarterBuilding a custom conversion model
Run through a case study of building a custom propensity to convert model and activating it
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3:40pm - 4:10pmorangeTVNZ30AVimg/tvnz.pngMike, Jono, SamPeople vs Cookie MeasurementBasically Google vs FacebookADTjhpacker
Business Intelligence,Search Discovery,BI
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3:40pm - 4:10pmyellowDatalicious30AV
img/datalicious.png
Rachel BunderWhat is the most common street name?
The analytics journey from proto. definition to actually getting answers. See all the detours! Feel the speed bumps! Learn some Python! Amazing your friends with street name trivia!
NPBgoettemoeller
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3:40pm - 4:10pmgreenSnowflake Analytics30AV
img/snowflakeanalytics.png
Simon RumbleSnowplow
Open source analytics demo showing how Snowplow can handle complex data in real-time.
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3:40pm - 4:10pmblueGoogle30AVimg/google.pngGreg NefdData hoarding disorderData hoarding disorderNDBGDPR, compliance
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4:15pm - 4:45pmredLead2sale30AVimg/lead2sale.pngStefan PoninghausHow to understand audiences for improved targeting and personalisation
Personalisation, creating audiences, machine learning
NPBproletm
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4:15pm - 4:45pmorangeTVNZ30AVimg/tvnz.pngAnkit PatelData literacy - 'How can we close the data literacy divide'?
Data in the hands of a few data experts can be powerful, but at the fingertips of many is transformational
AD
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4:15pm - 4:45pmyellowDatalicious30AV
img/datalicious.png
Scott SunderlandWorld Cup panel discssion
Volunteers needed! France vs Australia preview. Portugal vs Spain review.
NDB
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4:15pm - 4:45pmgreenSnowflake Analytics30AV
img/snowflakeanalytics.png
Peter BambergeAvoid burnoutWork with less stress'NPT
machine learining, A/B testing, optimization, automation
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4:15pm - 4:45pmblueGoogle30AVimg/google.pngDallas RabotData driven SEO
A deep dive into analysing a web page and how you can use data to optimise the page, hands on demo.
APTmgershoff
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4:45pm - 5:00pmredTVNZ30AVConference closingIt's time for the closing announcementsClosing announcementsTRUE
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5:00pm - 11:59pmimg/lead2sale.png
Measurecamp Afterparty
Afterparty: Dr Rudi's - Cnr Quay & Hobson Street, Auckland, 1010Brought to you by Lead to SaleTRUE
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TVNZ30AVimg/tvnz.pngJessica YoungThings I've learnt with TradeMe's complex GA implementation
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Lead2sale30AVimg/lead2sale.pngChris AndrewMeasurement fails
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Snowflake Analytics30AV
img/snowflakeanalytics.png
Jack & KristinaAnalytics therapy
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Datalicious30AV
img/datalicious.png
Chris YongDigital insights
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Google30AVimg/google.pngJohann de BoerIntroduction to BigQuery for Google Analytics
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