Sqoot Rage
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Sqoot Rage
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Setup 3/19/12 by: http://twitter.com/selenamarie
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Purpose:To document twitter rage from @sqoot sexist marketing.
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See: http://www.rebeccamurphey.com/i/4f68c81fecfb5.png (linked there -->)
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If you'd like to leave a comment, don't do so in the "chat" field, as all chats are lost. Try twitter @selenamarie.
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I'm going to replace the XML calls with some archives of tweets.
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# of commenters in search between now and date cutoff: 2
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Date cutoff:
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Analysis of tweets since 11pm 3/20/2012:2300 unique tweeters and counting
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Apology from Sqoot:http://blog.sqoot.com/we-can-do-better-an-apology-from-sqoot
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Coverage of this document:
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http://www.readwriteweb.com/enterprise/2012/03/how-casual-sexism-put-sqoot-in.php
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Other articles:
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http://storify.com/techladymafia/boston-api-jam-s-marketing-problem
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http://siliconangle.com/blog/2012/03/20/boston-api-jam-misogyny-ways-leads-to-sponsor-exodus/
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http://thenextweb.com/us/2012/03/20/sqoot-loses-sponsors-following-misogynistic-description-of-their-api-jam-event/
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http://tech.li/2012/03/sponsors-pull-out-of-boston-api-jam-over-sqoots-sexist-event-copy/
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http://www.betabeat.com/2012/03/20/sexist-jokes-a-great-way-to-lose-your-hackathon-sponsorships/
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http://bostinno.com/2012/03/20/boston-api-jam-publishes-eventbrite-with-sexist-language-enrages-community-sponsors-quick-to-pull-out/
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http://storify.com/ireneros/sexist-language-earns-sqoot-lots-of-fury
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http://www.dailydot.com/news/sqoot-sexist-invitation-twitter-bad-apology/
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So, Sqoot sent out an apology:
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https://docs.google.com/document/d/1tCdfaMOC2xmx9LFsn7At_34uabeqjqaB4mbNjj1j4N8/edit
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and another: http://blog.sqoot.com/we-can-do-better-an-apology-from-sqoot
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Selena notes: I am not surprised by the details of the original text, the changes or the apology.
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The point of documenting stuff like this is to raise the bar.
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We can all do better than this.
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We do not need sexist jokes in marketing for hackathons and code jams.
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More tips for things to do from @techladymafia:
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http://storify.com/techladymafia/boston-api-jam-s-marketing-problem
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1. Be a good member of your community. Whether you're a developer, an astrophysicist, a digital journalist or just a human being, stand up for your community and protect it from sexism, racism and any other bullshit you're just simply not having. In this case, a huge number of developers -- women and men -- immediately spoke up on behalf of a community they love and the community again proved itself to be awesome. You owe it to your crew.
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2. If you want women to attend your tech (or econ or political or any other type of) event, invite them as participants, leaders and speakers -- not ornaments. Turns out we're people! And we like going to things! And we have things to say! Here's a great post from @digiphile with a list of organizations of women in tech. Reach out and ask for help and recommendations. Get @techladymafia and we'll help, too. See:
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link for #2: http://digiphile.wordpress.com/2010/04/18/why-including-women-matters-for-the-future-of-technology-and-society/
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3. If you're a techlady and this story got you down, don't give up. Find a network of women who are in your field and join them. If you can't find one, that's a great reason to start one. Horizontal support systems are fantastic to fend off the "WTF is this bullshit" blues.
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4. Promote women. GOOD magazine has instructions for spending five minutes fighting the gender byline gap -- tech needs this same effort.
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link for #4: http://www.good.is/post/promote-women-use-your-network-to-solve-the-byline-gap/
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5. Learn the lessons. This isn't going to be the last time something creepy like this happens, so lets maximize what we learned from this one.
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- Money talks. If the people "pulling a sqoot" think something is totally hilarious, even after their own supporters reach out to them, it's time to move on to talking to the sponsors.
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- We expect better. Nerds are smart! We know right from wrong, and we'll put you on front street if need-be.
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- Developers are the shit. Be one, love one, pay one, thank one.
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