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Growth tacticsPart of the funnelGoalImpact/Effort
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1Send personalised email messages to reactivate specific segments of customersRetentionDemand captureHigh impact / High effortLTV
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2Create video series with a high profile influencer to generate demandAwarenessDemand generationMid impact / Mid effortTraffic
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3Use evergreen paid social campaigns to optimise messaging for conversionActivationDemand captureHigh impact / Low effortConversion
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Pending on backlog:
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Direct mail: Send promotional materials directly to potential customers' mailboxes.AcquisitionDemand generationHigh impact / Low effortTraffic
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(CRO) Do UX research based on personas to better understand buying intentActivationDemand captureHigh impact / High effortConversion
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Seasonal sales: Schedule sales around holidays or seasons to drive purchases.RevenueDemand generationHigh impact / Low effortAOV
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(USG) Encourage customers to share their experiences with your products onlineReferralDemand generationLow impact / High effortTraffic
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Build customer loyalty with a human centric customer service with quick repliesRetentionDemand generationMid impact / High effortLTV
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