Professional Advancement for Marketers
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BigWing.comThis copy of the Professional Advancement Plan is locked for editing. To save your own editable copy, log in and select File -> Make a Copy.
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@ruthburr
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Name:TraineeSpecialist 1Specialist 2Senior Specialist
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Position:12345678910
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TacticalStrategic
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Using repeatable processes to achieve short-term client goals.Able to build and execute long-term strategies for client success; comfortable with atypical client campaigns and one-off projects.
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Small clientsBig clients
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Owning clients with small (under 20 pages) websites with typical digital marketing needs. Assisting with larger clients in a non-ownership role.Owning clients with large websites, multiple websites, or very complex websites. Working as a team with client stakeholders, handling personal and political friction.
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LearningTeaching
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Learning digital marketing techniques in general and BigWing processes and techniques in particular.Actively helping team members in the "Learning" phase learn digital marketing techniques and BigWing processes. A resource of digital marketing knowledge for the team.
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PrescribedCreative
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Highly process-driven; adhering to BigWing processes.Able to create one-off campaigns for unique client needs; actively suggesting improvements to BigWing products and processes, some of which have been successfully implemented.
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GeneralT-shaped
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Learning a broad range of digital marketing skills.In addition to mastery of a broad digital marketing skill set, has developed expertise in a specialty area, to the extent that we can sell/create a client-facing product around it; a resource for that expertise internally.
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BeginnerExpert
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One year or less of digital marketing experience.Multiple years of experience. Able to confidently provide digital marketing advice to clients and team members; actively pursuing opportunities to continue to develop digital marketing skills and knowledge.
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ObservingLeading
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Reading blogs and industry publications to stay abreast of current trends; attending classes, webinars and conferences as available.Actively participating in the digital marketing space. Creating thought leadership content on digital marketing, both for BigWing and other web properties.
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Low OutputHigh Output
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Lower productivity and longer turnaround times as learning progresses.Efficiently handling a large volume of work. Projects are turned around quickly and at a high standard of quality. Able to be relied on for high-priority projects.
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