Strategic Messaging Map

	A	C	E	G	I
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2	Strategic Messaging Map
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4	Positioning Messaging	Tagline / Headline
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6		Slogan
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8		Positioning Statement
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10		25-word description
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12	Target Customer	Business function
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14		Titles
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16		Role in the buying process
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18	Value Messaging		Value #1	Value #2	Value #3
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20		Value Statement
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22		Value Bullet points
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24		Product Features
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26		Proof points / Metrics
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28			Value #1	Value #2	Value #3
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30		Value Statement
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32		Value Bullet points
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34		Product Features
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36		Proof points / Metrics
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38			Value #1	Value #2	Value #3
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40		Value Statement
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42		Value Bullet points
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44		Product Features
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46		Proof points / Metrics
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