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Launch Size
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Tier 1Tier 2Tier 3Tier 4
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Minimum preparation time6 weeks4 weeks2 weeks1 week
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ASSETS / COLATERAL / TACTICS
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Messaging FrameworkMust haveOptionalOptionalNo
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External Assets
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WebpageMust haveOptionalOptionalNo
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Blog/Technical BlogMust haveOptionalOptionalNo
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WebinarMust haveOptionalNoNo
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Whats New NewsletterMust haveMust haveOptionalOptional
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Knowledge base articleMust haveOptionalMust haveOptional
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Monthly blog - Product UpdatesMust haveOptionalOptionalNo
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In-App BannerMust haveOptionalOptionalNo
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In-App NotificationMust haveOptionalOptionalOptional
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In-App Product TourMust haveOptionalOptionalNo
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Recorded Product DemoMust haveMust haveNoNo
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Social media cards/Gif - PostsMust haveMust haveOptionalNo
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Community communicationOptionalOptionalNoNo
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Press ReleaseOptionalNoNoNo
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Dedicated Launch emailOptionalNoNoNo
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Product VideoOptionalNoOptionalNo
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E-bookOptionalNoOptionalNo
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InfographicOptionalOptionalOptionalNo
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Customer testimonial videoOptionalNoNoNo
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Customer Case studyOptionalNoNoNo
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Datasheet????
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Paid media/Dem Gen????
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Customer seasonal release----
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Internal Assets
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Sales Deck/ Product SlideMust haveOptionalMust haveNo
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Training ModuleMust haveOptionalMust haveNo
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Exclusevely for integrations
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Marketplace listingMust haveOptionalNoNo
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Marketplace listing updateMust haveOptionalNoNo
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Email - for users of the integrated toolOptionalOptionalNoNo
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Email - to Lokalise usersOptionalOptionalNoNo
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Guest BlogOptionalOptionalNoNo
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Joint WebinarOptionalOptionalNoNo
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Joint EbookOptionalOptionalNoNo
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Paid ABM for integration usersOptionalOptionalNoNo
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Other Actions
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Pricing UpdatesOptionalOptionalNoNo
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Website UpdatesMust haveMust haveOptionalOptional
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Internal notification (Slack)Must haveMust haveOptionalOptional
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Onboarding/Support TrainingOptionalOptionalOptionalNo
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Update Sales & Marketing PlaybookOptionalOptionalOptionalNo
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Customer QuoteOptionalOptionalOptionalNo
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Whats New - Product WikiMust haveMust haveOptionalNo
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Whats New - Sales portalMust haveMust haveOptionalNo
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Internal seasonal releaseMust haveMust haveMust haveNo
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Update Battlecards and CI HubMust haveOptionalMust haveNo
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