GiftSync - CTA Matrix - Google Sheets

	A	B	C	D	E	F	G	H	I	J	K
1	Object	CTA	Who (user role)	Why (purpose, reason)	When (context, point in the journey)	Where (user priority)	Phase (business priority)	Questions/Notes	Interaction Ideas	Confirmation/feedback Ideas	Edge cases/ exceptions

20	Gift	Add to Wishlist	buyer	to save preferred gift(s) to an easily accessible list that is connected to and grouped by specific dates (vs an Amazon wishlist, which is not tied to specifc dates)	as part of onboarding, then as needed	Nested list	Phase 1	*Onboarding	"your personal shopper"
21	Gift	Remove from Wishlist	buyer	to un-save preferred gift(s) to an easily accessible list that is connected to specific dates (vs an Amazon wishlist above)	as part of onboarding, then as needed	Detail Only	Phase 1	*Onboarding	"your personal shopper"
22	Gift	Add to cart	buyer	If this order is going to a group, order would be grouped by recipient. GiftSync functionality would allow for a gift to be added to a group of recipients as well as indivdual recipients.	with enough lead time to ship on time to all recipients	Top-level list	Phase 1	Need to estimate how long shipping would take based on recipient furthest away	"zones" based on distance from retailer
23	Gift	Edit quantities	buyer	to change quantities of preferred gift(s) on an individual or group order.	with enough lead time to ship on time to all recipients	Detail Only	Phase 1	Need to estimate how long shipping would take based on recipient furthest away	"zones" based on distance from retailer
24	Gift	Remove from cart	buyer	to remove gifts from an order. If a group order, gift would have to removed from each recipient's cart (MVP)	with enough lead time to ship on time to all recipients	List & Card	Phase 1	Need to estimate how long shipping would take based on recipient furthest away	"zones" based on distance from retailer
25	Gift	Return	receiver	Receiver doesn't like gift. If receiver does not like gift, gift would be removed from all future recommendations for that recipient.	in time to return it	Detail Only	Phase 1	return policy - 90 days?	notify buyer of return? awkward privacy issue
26	Occassion	Create Wishlist	buyer	to save preferred occassion so that buyer gets notified about gifts and order deadlines for special days	as part of onboarding, then as needed	Top-level list	Phase 1	*Onboarding	"your personal shopper"
27	Occassion	Edit Wishlist	buyer	edit gift lists for preferred occassion so that buyer gets notified about gifts and order deadlines for special days	as part of onboarding, then as needed	Detail Only	Phase 1
28	Occassion	Remove Wishlist	buyer	to un-save preferred occassion so buyer does not get notified about gifts and special dates	as needed	Detail Only	Phase 1
29	Order	Create	buyer	Buyer wants to give the same order (group of gifts) to a list of recipients. Orders can be assigned to groups so that when buyer adds a gify, the gift gets "duplicated" to group members.	with enough lead time to ship on time to all recipients	Nested list	Phase 1	Need to estimate how long shipping would take based on recipient furthest away	"zones" based on distance from retailer
30	Order	Edit/Update	buyer	Buyer wants to modify the same order to a list of recipients. Orders can be assigned to groups so that when buyer adds a gify, the gift gets "duplicated" to group members. Gifts can be individually manipulated per group member.	with enough lead time to ship on time to all recipients	List & Card	Phase 1	Need to estimate how long shipping would take based on recipient furthest away	"zones" based on distance from retailer
31	Order	Delete	buyer	Buyer no longer wants to send the same order to a list of recipients. There would be editing functionality at the group level so that buyer could "group" delete an order.	Before it's shipped	Detail Only	Phase 1	Notification here	Would notification be email or in-app?
32	Order	Duplicate/repeat	buyer	Buyer gives the same thing to the same recipients at certain time intervals (i.e. yearly). Buyer can set an order to go out on the same date every year, but would get an email reminder a week before order goes out in order to confirm.	at the same time of year	Detail Only	Phase 1	Notification here	Would notification be email or in-app?
33	Order	Return	receiver	Receiver doesn't like gift	in time to return it	Detail Only	Phase 1	return policy	would buyer get notified?? privacy?
34	Order	Print return label	receiver	Receiver doesn't like gift	in time to return it	Detail Only	Phase 1	return policy	would buyer get notified?? privacy?
35	Receiver	Create	buyer	To save special details such as birthdays and dietary preferences as well as the usual name, address, phone # email	as part of onboarding, then as needed	Top-level list	Phase 1	*Onboarding	"your personal shopper"
36	Receiver	Edit/Update	buyer	To modify special details such as birthdays and dietary preferences as well as the usual name, address, phone # email	as needed	Detail Only	Phase 1		remembering people who are no longer alive; connect w/charity's wishlist?
37	Receiver	Delete	buyer	To remove a recipient's special details so that they no longer get reminders and gift recommendations for people they don want to send gifts to anymore.	as needed	Detail Only	Phase 1
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