Drupal Buyer's Journey / Guide - V1
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AwarenessConsiderationDecision
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Ambition or GrowthPainpointsAmbition or GrowthPainpointsAmbition or GrowthPainpoints
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Motivation: We need a new website for our businessX on the website does not workThe website we have cannot be supportedScale! Possibilities for growth, doing something differentFuture proofDrupal is free, you only pay for x-Drupal security team
-User-friendliness
Drupal is hard to useDrupal updates are slowDrupal is uglyEnthusiasm + Confidence + ReassuranceValue for the businessis the Drupal community? Is there a future for this? Energy levelsprice budgettingTime to market
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Integrations; API + Efficciency; Workflows; Future proofCore and module support from communityModern tools;
We support both Drupal 7 and 8
Drupal/Agency

x / x
Drupal/Agency

Big gov agency using it
New tech, support for all versions
Drupal/Agency

ROI
Open source
Drupal/Agency

Security team / security best practices (pic of server)
Drupal/Agency

User friendliness / x
future of user friendliness / x
Drupal/Agency

x / theway we do
x / automatic updates
Drupal/Agency

Flexible / FE, UX, content
x / Marketing services
Drupal/Agency

x / x
Drupal/Agency

x / our commitment
x / company culture
Drupal/Agency

x / x
x / x
Drupal: Drupal Distribution, proven & used al pre-picked modulesDrupal/Agency
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Best 5/10 Ecosystems (number of integrations available) with most ROI; EfficiencyX people (devs) contribute
You're safe + Future ready
Switch agency easily (when you're on Drupal)How company x went from a-to-zwhere you can take drupal: everywhereThe competive advantage of Drupal and Open SourceBest, biggest
most secure
case study (list - gov)
What was wrong with Drupal
(admin interface, growth/resolution)
(infographic)
Accelerated Drupal updates:
making this faster
The Drupal hot list (beautiful Drupal sites)By the way benefits
(snack content)
Use cases: saving money, value creationState of Drupal Community: Healthy & GrowingAgency: (90% of projects in time)Ready-made
Distributions examples (implementations examples)
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X Questions to ask when you know you need a new siteWhy are things breaking on my site? Things to considerExamples of sites that weren't future-ready: crash examples, mistakes to learn fromCase study on big brand, growth and flexibilityDrupal/Agency

Big gov agency using it
New tech, support for all versions
Multimedia collection, playlist presenting Drupal freeness;
(Jam videos)
What is the drupal security team?In place editing
demo / gif showcasing
interactive example
Retargeting!
Social Media ads
Feature Nudge! Candy! "by the way " benefits - snack contentWhy Dupal works well with Agile
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Integration possibilities (API's)What the community means for security
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