Full-stack startups: success factors

	A	B	C	D	E	F	G	H	I	J	K
1		https://rickyyean.com/2019/04/15/should-you-build-a-full-stack-startup-7-factors-for-consider/			Customer Segment: Early-stage Startups
2	Service	Tasks	Short-term outcome	Long-term outcome	Usage frequency	Expectation of long-term relationship?	Cut of a large transaction?	Perceived expertise? ("I probably can't do this myself")	Linear relationship between tasks and outcomes?	Limited variety of short-term outcomes?	Short-term outcome leads to long-term outcome?

3	Lawyer (e.g. Atrium)	Term sheet negotiation Compensation & equity issuance Cap table management (e.g. Capshares) Incorporation (e.g. LegalZoom) Contract review Legal opinion on a scenario Terms of Service Regulatory / Compliance audit Token sale and airdrops	Series A raise	Legal risk mitigation	Low	Yes	No	Yes	No	No	Yes
4	Recruiter (e.g. Hired, Triplebyte)	Sourcing candidates (e.g. LinkedIn) Warm and cold outreach (e.g. Gem, TopFunnel) Qualify candidates (e.g. HackerRank) Manage ATS (e.g. Greenhouse, Lever) Write and post job descriptions College career fairs (e.g. HandShake) Network and develop proprietary sources Quarterback interviews and make sure candidates have a great time Quarterback internal logistics and evaluation	Hire two software engineers	Fill all positions effectively	Medium - regular sourcing	No	Yes	No	No	Yes	No
5	Public Relations (e.g. Upbeat, Publicize)	Make media outreach lists (e.g. Cision, Muckrack) Build relationships with journalists (e.g. Cision) Monitor media (e.g. Google Alerts) Pitch journalists and influencers (e.g. Mailchimp) Craft positive narratives Fight negative narratives and manage crisis Pitch guest columns	Media coverage of product launch	Strategic public profile that supports sales	Low	No	No	No	No	Yes	No
6	HR Manager (e.g. JustWorks)	On/Off-boarding Benefits management Payroll management (e.g. Paycycle) Time tracking (e.g. TSheets) Contractors Reports Culture activities Compliance and training Employee directory	Pay employees and provide benefits	People risk mitigation and productive culture	Medium - bi-monthly payroll	No	No	No	Yes	Yes	No
7	Accountant (e.g. Bench, Pilot, inDinero)	Bookkeep (e.g. Quickbooks) Produce reports for management Look for tax credits Prepare books for tax preparer	File taxes	Audit compliance Financial planning	High - every transaction / monthly reports	Yes	No	Maybe	Yes	Yes	Yes
8	Product building (e.g. Gigster)	Product specification Project management (e.g. Trello) Hire software engineers (e.g. Toptal) UI / UX design Choose technology	Build a demo app using our new dev platform	Long-term development partner	Low	No	No	Yes - technical knowledge	No	No	No
9	Real estate (e.g. HelloOffice, OpenDoor)	Database of available leases (e.g. CoStar, Zillow) Price comparisons Show spaces and coordination Submit bids and negotiate	Lease new office space	Long-term expansion partner	Low	No	Yes	Yes - proprietary market data	Yes	Yes	Maybe
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11	Therapist (e.g. Torch)	Listen Offer frameworks and actionable steps Hold me accountable Prescribe medication Provide feedback, especially during setbacks	Help with anxiety during job transition	"Better" mental health	High - weekly therapy	Yes	No	Yes	Maybe	No	Maybe
12	Personal Trainer	Offer frameworks and actionable steps Correct my form Offer nutrition tips Hold me accountable Provide feedback, especially during setbacks	Lose 10 lbs for the wedding	Get "fit"	High - bi-weekly training	Yes	No	Yes	Yes	No	Maybe
13	Nanny (e.g. Care)	Feeding Cooking Supervision Activities Second language Transport Outdoor activities Washing / cleaning Teaching	Babysit my baby when I'm at work	Help my child learn a second language	High - weekdays	Yes	No	No	Yes	Yes	Maybe
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