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Case Study 2 — GharKaKhana
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Business Background
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GharKaKhana is a Pune-based tiffin service delivering lunch to office workers.
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The owner gets orders through:
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Swiggy
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Zomato
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Direct WhatsApp orders
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The owner says:
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“Swiggy and Zomato give me lots of orders, but their commissions are high. Direct orders avoid commission, but then I have to pay delivery and marketing costs. Which channel is actually better for me?”
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Our business question is:
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Which sales channel gives the business the best economics?
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