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Thanks for trying out our events ROI calculator template! Here are a couple of things to consider as you use it:

- To start, make a copy for yourself: File > Make a copy.

- This is a fairly basic model to get you started, but there are flaws. For example, this model handles a single event but can be adjusted to calculate your overall event strategy ROI.

- Reality never exactly follows prediction - use this as a gut check and as a planning tool, but not as gospel for what will happen.

- Plug values into all of the orange cells - the rest will be calculated for you.

- If you end up modifying this thing and making it more robust, please share it with us.

- If you don't know the value of a specific attribute, leave it empty. The model will still work as expected.

Enjoy!
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