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We think this quantitative perspective is a useful component of our overall evaluation, but the estimates of equivalent animals spared per dollar should not be taken as our overall opinion of the organization’s effectiveness, especially given that we choose not to account for some less easily quantified forms of impact in this section, leaving them for our qualitative evaluation.
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ProgramCost% of costsAnimals spared per dollar
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Undercover Investigations$1,186,00031.1%3.2
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Grassroots Outreach$383,00010.1%6.3
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Online Outreach$1,193,00031.3%37.1
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Social Media$321,0008.4%0.8
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Corporate Outreach$314,0008.2%8.4
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Legal Advocacy$307,0008.1%
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Innovation$105,0002.8%
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Total $3,809,000100.0%14.0
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Note that all costs estimated include shares of fundraising, administrative, and legal costs as applicable. All figures reflect an approximate budget for 2015, not final accounting categories.
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