TOOL 2: Feasibility Study Example and Template
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FEASIBILITY STUDY TOOL
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One of the most useful things you can do is to study campaigns similar to your own. See how much they raised. See how many backers they got and the average backer contribution. See which rewards worked well in terms of the number of backers and the amount of money raised. Take ideas about what to do and what not to do. This Google Sheet tab is an example based around a permaculture crowdfunding project. Look at it, and then do the same for your own campaign using the second tab labeled 'template'. Copy and paste it into your own spreadsheet to edit.
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Campaign name:
Permaculture for Wolfscratch Farm
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Campaign URL:
https://www.kickstarter.com/projects/1133352214/permaculture-for-wolfscratch-farm?ref=discovery
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Campaign target: $8,000
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Amount raised:$8,488
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Number of backers: 81
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Funding period: 30 days
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DescriptionCost# of backers% of backersAmount raised
% of total raised
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A hand-painted thank you card from a resident artist1059%501%
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A potted herb or flower to plant in your garden and a hand painted thank you card251119%2756%
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An organic cotton tee shirt with logo and a hand painted thank you card501628%80017%
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A basket of fresh produce picked in the summer season, an organic cotton tee shirt, and a hand painted thank you card1001933%190040%
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A farm to table dinner, a basket of produce, an organic tee shirt, and a hand painted thank you card25059%125026%
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A whole farm package including a class, a farm to table dinner, two baskets of fresh produce, a tee shirt, and a thank you card50012%50010%
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Campaign name:
Permaculture Orchard and Building Restoration
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Campaign URL:
https://www.kickstarter.com/projects/361104255/permaculture-orchard-and-building-restoration?ref=discovery
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Campaign target: $4,800
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Amount raised:$5,551
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Number of backers: 49
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Funding period: 30 days
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DescriptionCost# of backers% of backersAmount raised
% of total raised
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Thank you 113%10%
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A hand written thank you1000%00%
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An engraved plaque made of recycled wood to hand in the growth centre and a hand written thank you251747%42513%
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A pumpkin, an engraved wooden plaque with your name, a hand written thank you751028%75024%
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Name a tree with a plaque, your name on a plaque in the growth centre, a hand written thank you250822%200063%
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Campaign name:
2015 Cleveland permaculture design certification course
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Campaign URL:
https://www.kickstarter.com/projects/677242528/2015-cleveland-permaculture-design-certification-c?ref=discovery
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Campaign target: $2,500
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Amount raised:$2,771
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Number of backers: 59
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Funding period: 30 days
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DescriptionCost# of backers% of backersAmount raised
% of total raised
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A thank you538%151%
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A thank you and recognition on the Facebook page1038%302%
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All of the above, listing as a course sponsor, a packet of native swamp milkweed seeds. 251849%45029%
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All of the above and a post card with one of the film maker's images on it signed by the team 50514%25016%
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All of the above and another pack of native seeds7500%00%
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All of the above and an invitation to join for lunch with students. Food is local, organic, and homemade.100822%80052%
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All of the above and an invitation to dinner and a dance party following the completion of the course25000%00%
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All of the above and a permaculture design consultation for your site.50000%00%
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Campaign name:
Permaculture apple orchard in Northern Michigan
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Campaign URL:
https://www.kickstarter.com/projects/262803805/permaculture-apple-orchard-in-northern-michigan?ref=discovery
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Campaign target: $5,200
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Amount raised:$6,000
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Number of backers: 87
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Funding period: 57 days
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DescriptionCost# of backers% of backersAmount raised
% of total raised
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Sponsor a tree and we will recognize your generosity on our website264983%127438%
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Add five trees to the orchard and get recognition on the website as well as a handmade artists rendering of the DeYoung Farmstead. 130814%104031%
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Become a 'bread-winner' by supporting 10 trees. Recieve two homemade loaves of healing cinnamon swirl and sweet wheat bread26012%2608%
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Sponsor an acre and have a bronze memorial placard placed within the orchard. 75012%75023%
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Campaign name:Food not lawns!
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Campaign URL:
https://www.kickstarter.com/projects/foodnotlawns/turning-yards-into-gardens-and-neighborhoods-into?ref=discovery
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Campaign target: $10,000
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Amount raised:$10,472
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Number of backers: 239
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Funding period: 31
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DescriptionCost# of backers% of backersAmount raised
% of total raised
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A warm happy feeling for helping1126%120%
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An official Food not Lawns bumper sticker and shout out on Facebook, Twitter and the Blog52913%1452%
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Digital download of new audio hand book "50 ways to grow food not lawns'154521%6758%
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An official food not lawns yard sign plus a digital download of book, plus a bumper sticker, and a social media shout out2594%2253%
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An official T-shirt and book, and sticker, and shout out256229%155018%
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A hand coloured signed print of an orriginal drawing of the new logo with unique inscription and digital download and sticker and shout out25115%2753%
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A copy food not lawns book, and digital download, and sticker, and shout out5063%3003%
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Food not lawns starter kit50115%5506%
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2 t shirts, 2 stickers, digital download, shout out5094%4505%
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Copy of signed book with personal inscription, digital download, sticker, and shout out7563%4505%
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Bigger food not lawns starter kit7521%1502%
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Official sponsorships of website. Will post an ad on website and blog for one year. 10073%7008%
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Starter kit including a consultation12510%1251%
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Food not lawns supply kit (20 stickers, 3 yard signs, 2 T shirts, digital book)15010%1502%
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Deposit for a workship in your town20042%8009%
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A full day workshop. You choose the town and the topic.75010%7509%
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Starter kit plus a two day workshop150010%150017%
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Campaign name:
Montado Farms, a permaculture farm for San Diego
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Campaign URL:
https://www.kickstarter.com/projects/montadofarms/montado-farms-a-permaculture-farm-for-san-diego?ref=discovery
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Campaign target: $30,000
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Amount raised:$31,250
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Number of backers: 160
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Funding period: 23
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