[Demo] Skills matrix | Marketing function

	A	B	C	D	E	F	G	H	I	J	K	L	M
1	Взято из: https://t.me/growthmrkt		На этой вкладке: 1. Краткое описание портретов маркетологов в зависимости от их сеньорности 2. Группы скилов и конкретные скилы важные для маркетологов 3. Веса по пятибальной системе для каждого из скилов
2
3
4			Details	Associate marketer	Middle marketer	Senior marketer	Staff marketer	Principal marketer	Marketing manager	Marketing lead	Marketing director	VP of marketing	Chief marketing officer

5	Portraits	IC vs Leadership		Entry level individual contributor	Individual contributor	Sr. individual contributor	Sr. individual contributor	Sr. individual contributor	Managing Individual contributors	Managing a team Individual contributors
6		Problem / Solution scope		The problem and solution is assigned to you. You are expected to execute.	The problem is assigned to you. The solution is not. You need to figure out the solution & execute.	Identifying the problems & executing the solutions.	Identifying the problems & executing the solutions.	Identifying the problems & executing the solutions.	Identifying and managing across multiple types of problems & leading others to execute the solutions.	Identifying and managing across multiple types of problems & leading others to execute the solutions.
7		Ownership area		Tasks	Hypothesis & tasks	Plays	Plays	Plays	Plays	Strategy	Strategy	Strategy	Strategy
8		Influence		Functional team	Cross-functional, including engineers, designers, etc	Cross-functional + other managers	Cross-functional + other managers	Cross-functional + other managers	Teaches their direct reports how to be good at their job.	Teaches their direct reports how to be good at their job.Responsible for ideation and strategising
9
10	Strategy	Funnel / Growth Loop Modeling	Designs and analyzes customer journey models to optimize marketing strategies and drive sustainable growth	1	2	3	4	4	2	3	4	4	4
11		Capital Allocation & Forecasting	Makes informed decisions about where to invest resources for maximum impact			2	4	5	2	3	4	4	5
12		Prioritization & Roadmapping	Effectively prioritizing tasks and planning for the future.	1	2	3	4	4	2	3	4	4	5
13	Execution	Channel fluency	Understanding and effectively utilizing different marketing channels	1	2	3	4	5	2	3	4	5	4
14		Experimentation	Designing and conducting effective marketing experiments. Applying insights from experiments and data to improve on tactics and strategies	1	2	3	4	5	2	3	5	4	4
15		Instrumentation & Data Fluency	Collecting, analyzing, and interpreting data to inform decisions.	1	2	3	4	5	2	3	4	5	5
16	Communication & Leadership	Cross-Functional Influence	Collaborating effectively with other teams and departments			1	3	3	3	3	4	4	5
17		Communication & Narrative Development	Communicating effectively both within our team and with other stakeholders			2	3	3	3	3	4	4	5
18		Leadership & Team Development	Leading and developing our team to maximize our collective potential.			2	3	3	3	4	4	4	5
19	Customer knowledge	JTBD & Personas	Articulates customer needs through the Jobs to be Done / Personas framework, to guide marketing strategies and messaging	1	2	3	3	4	2	3	4	4	4
20	Customer knowledge	User Psychology	Understands customer behavior and motivations	1	2	3	3	4	2	3	4	4	4
21	Product Understanding	Product Knowledge	Understands the product's features, benefits, and use cases.	1	2	3	4	4	2	4	4	4	5
22		Competitive Analysis	Understands the competitive landscape and how the product stands out	1	2	3	4	4	2	4	4	5	5
23		Market Analysis	Understands the market trends and customer needs that the product addresses.	1	2	3	4	4	2	4	4	5	5
24	Go-to-market strategy	Brand artefacts	Creates and uses elements that represent the brand's identity and values, such as tone of voice, etc	1	2	2	3	4	2	2	3	5	4
25	Go-to-market strategy	Positioning	Crafts compelling product positioning and messaging	1	2	3	4	4	2	3	3	5	4
26	Content marketing function	Content Creation	Creates engaging and valuable content across various formats (blogs, social media posts, videos, etc.).	1	2	3	4	5	2	3	3	2	2
27		Content Strategy	Develops a content strategy that aligns with the company's goals and target audience's needs	1	2	3	4	5	2	3	3	3	3
28		Content distribution & promotion	Promotes and amplifes content across various channels to reach and engage the target audience	1	2	3	4	5	2	3	3	2	2
29	Growth (performance) marketing function	Analytics & measurment	Uses data analysis tools to track, measure, and interpret the performance of marketing campaigns and strategies	1	2	3	4	5	2	3	4	4	4
30		Demand gen	Creates awareness and interest in a company's products or services to generate demand and drive sales	1	2	3	4	5	2	3	3	2	2
31		Martech	Leverages the professional software to create, execute, manage, orchestrate marketing activities as well as measuring their results	1	2	3	4	5	2	3	3	2	2
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100