GOMAC Judging Rubric
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Driving Client QuestionSuggested Content for Text and Visuals in the DeckPotential PointsOverall % WeightEvaluator Scoring Guide: 0-4 Poor 5-6 Satisfactory 7-8 Good 9-10 ExemplaryEarned Points
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Did the team follow the formatting requirements [insert link here]? If yes, they are eligible for judging. If no, insert 0 scores in column F to indicate ineligibility.
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PRE-Campaign Strategy Deck (5-10 slides)Where is the client now?Descibe the client's current situation (industry, market analysis, current marketing, target personas, etc.).10100
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Where does the client want to be in the future?Identify specific and measurable objective(s) the client hopes to achieve.1050
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How can you help the client get there?Identify the total budget allocated to your team, the proposed allocation for AdWords and other digital marketing platforms, and the proposed strategies to achieve the client's objectives. 10150
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POST-Campaign Summary Deck (15-30 slides)How did the client's account perform?Report operational details (campaign dates, budget spent) and overall performance of the campaign using metrics.1050
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How and how well did the client's account perform?Using data, show the extent to which each client objective was met based on how strategies were implemented, optimization efforts, and performance outcomes. Explain some of the major changes to your strategy, what led to these changes, and how it affected the campaign's results.10450
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What should the client do next?Provide specific, actionable and well-justified advice on your client’s future online marketing, including, but not limited to AdWords. If the client were to invest in continuing your online marketing campaign, estimate costs (advertising, time, labor) they would need to allocate to the initiative. Identify specific benefits/results they should expect to receive in return for that investment.10200
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Subtotal 0
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Deductions: After determining the final score up to ten points may be deducted, at the evaluator's discretion, for problems associated with professionalism, organization, clarity, not targeting the client audience, etc.0
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