ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
BASIC SWOT MATRIX TEMPLATE
2
INTERNAL FACTORSINTERNAL FACTORS
3
STRENGTHS (+)IMPORTANCEWEAKNESSES (–)IMPORTANCE
4
11
5
22
6
33
7
44
8
55
9
66
10
77
11
88
12
99
13
1010
14
1111
15
1212
16
1313
17
1414
18
1515
19
1616
20
1717
21
1818
22
1919
23
2020
24
25
EXTERNAL FACTORSEXTERNAL FACTORS
26
OPPORTUNITIES (+)IMPORTANCETHREATS (–)IMPORTANCE
27
11
28
22
29
33
30
44
31
55
32
66
33
77
34
88
35
99
36
1010
37
1111
38
1212
39
1313
40
1414
41
1515
42
1616
43
1717
44
1818
45
1919
46
2020
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100