| A | B | C | D | E | F | |
|---|---|---|---|---|---|---|
1 | ||||||
2 | ||||||
3 | Sl No. | Checklist for Product Identification | Yes/No | Score | Your Score | |
4 | Market | 1 | Sells at least 10 products a day, Find sales of top competitors using the 999 trick | 5 | 0 | |
5 | 2 | BSR should be 5,000 or less in the main category for top 3 products | 5 | 0 | ||
6 | 3 | Top 3 related keywords have over 50,000 monthly searches on Amazon | 5 | 0 | ||
7 | 4 | Derivative keywords for main keywords also have cumulative 50,000+ searches | 3 | 0 | ||
8 | 5 | All of the PPC ad spots used - continued usage of bottom spots indicates good sales | 1 | 0 | ||
9 | 6 | Top 3 keywords should have a maximum of 5k products indexed for each keyword | 2 | 0 | ||
10 | 7 | 5 | 0 | |||
11 | 8 | Product categories not saturated with competitors (more than 3 competitor per product for top 10) | 2 | 0 | ||
12 | ||||||
13 | Competitive Landscape | 1 | Ensure no famous brands in the top 3 products in category/niche | 3 | 0 | |
14 | 2 | 2-3 products have less than 50 reviews on the first page | 4 | 0 | ||
15 | 3 | First three items have less than 500 reviews | 4 | 0 | ||
16 | 4 | 3 out of top 10 listings have opportunity for improvement (in photos, description, title, bulletpoints) | 5 | 0 | ||
17 | 5 | At least 50% of the products listed in first five pages have less than 100 reviews | 3 | 0 | ||
18 | ||||||
19 | Product | 1 | Product is not restricted on Amazon and easy to register brand | 4 | 0 | |
20 | 2 | Potential to bundle products to avoid hijacking | 4 | 0 | ||
21 | 3 | Average product price between $15-$50 | 5 | 0 | ||
22 | 4 | Are you able to brand and label it better than competiton? | 3 | 0 | ||
23 | 5 | Is giftable? | 3 | 0 | ||
24 | 6 | Ability to expand your brand with related products | 3 | 0 | ||
25 | 7 | Product encourages recurring purchases | 3 | 0 | ||
26 | 8 | The product is not easily purchased at local big box store | 2 | 0 | ||
27 | 9 | Year-round sales (not seasonal) | 3 | 0 | ||
28 | 10 | Product is simple to use, simple to manufacture and easy to source | 4 | 0 | ||
29 | ||||||
30 | Sourcing | 1 | Lightweight (preferably under 2-3 pounds) | 5 | 0 | |
31 | 2 | Simple item that is not fragile or be faulty easily | 5 | 0 | ||
32 | 3 | Aim for 35% or above profit margin including shipping | 5 | 0 | ||
33 | 4 | Ability to source 50-200 units for a test, send shipping label, barcodes to supplier and have them shipped to Amazon, buy couple of your own products or have it bought by family and friends to verify | 4 | 0 | ||
34 | 5 | Select the best compromise between speed and cost while avoiding costly and time consuming border delays with customs. | NA | NA | ||
35 | 6 | Ensure trade assurance, free inspection | NA | NA | ||
36 | ||||||
37 | Overall Product Idea/Opportunity Score | 100 | 0 | |||
38 | If Overall Score less than 40, be cautious If Overall Score between 40-60, medium opportunity If Overall Score greater than 60, good opportunity | Your Overall Score | ||||
39 | ||||||
40 | Sl No. | Checklist for Listing | Yes/No | |||
41 | Listing Optimization | 1 | Have at least 5 high quality images with white background | |||
42 | 2 | Write a detailed description with 250+ words | ||||
43 | 3 | Have product specifications | ||||
44 | 4 | Have at least 5 bullet points | ||||
45 | 5 | Use good keywords in your listing and backend | ||||
46 | 6 | Have a keyword rich title | ||||
47 | 7 | Compare the keywords used by top 5 competitors in the space | ||||
48 | ||||||
49 | Sl No. | Checklist for Running PPC Campaigns | Yes/No | |||
50 | Promotion | 1 | Get initial reviews using Amazon early reviewer program or Facebook groups | |||
51 | 2 | Gain sales momentum with giveaways & email campaign | ||||
52 | 3 | Run PPC campaigns initially for good keywords and keep evaluating converting keywords | ||||
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57 | Join our 3000+ Facebook seller community to discuss and get tips on your Amazon business | |||||
58 | www.sellerapp.com | |||||
59 | ||||||