Product Launch Checklist
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Sl No.
Checklist for Product Identification
Yes/No
Score
Your Score
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Market1Sells at least 10 products a day, Find sales of top competitors using the 999 trick50
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2BSR should be 5,000 or less in the main category for top 3 products50
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3Top 3 related keywords have over 50,000 monthly searches on Amazon50
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4Derivative keywords for main keywords also have cumulative 50,000+ searches30
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5All of the PPC ad spots used - continued usage of bottom spots indicates good sales10
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6Top 3 keywords should have a maximum of 5k products indexed for each keyword20
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750
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8Product categories not saturated with competitors (more than 3 competitor per product for top 10)20
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Competitive Landscape1Ensure no famous brands in the top 3 products in category/niche30
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22-3 products have less than 100 reviews on the first page40
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3First three items have less than 400 reviews40
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43 out of top 10 listings have opportunity for improvement (in photos, description, title, bulletpoints)50
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5At least 50% of the products listed in first five pages have less than 100 reviews30
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Product1Product is not restricted on Amazon and easy to register brand40
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2Potential to bundle products to avoid hijacking40
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3Average product price between $15-$5050
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4Are you able to brand and label it better than competiton? 30
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5Is giftable? 30
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6Ability to expand your brand with related products30
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7Product encourages recurring purchases30
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8The product is not easily purchased at local big box store20
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9Year-round sales (not seasonal)30
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10Product is simple to use, simple to manufacture and easy to source40
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Sourcing1Lightweight (preferably under 2-3 pounds)50
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2Simple item that is not fragile or be faulty easily50
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3Aim for 35% or above profit margin including shipping50
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4Ability to source 50-200 units for a test, send shipping label, barcodes to supplier and have them shipped to Amazon, buy couple of your own products or have it bought by family and friends to verify40
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5​Select the best compromise between speed and cost while avoiding costly and time consuming border delays with customs.NANA
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6​Ensure trade assurance, free inspectionNANA
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Overall Product Idea/Opportunity Score1000
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If Overall Score less than 40, be cautious
If Overall Score between 40-60, medium opportunity
If Overall Score greater than 60, good opportunity
Your Overall Score
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Sl No.
Checklist for Listing
Yes/No
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Listing Optimization1Have at least 5 high quality images with white background
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2Write a detailed description with 250+ words
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3Have product specifications
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4Have at least 5 bullet points
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5Use good keywords in your listing and backend
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6Have a keyword rich title
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7Compare the keywords used by top 5 competitors in the space
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Sl No.
Checklist for Running PPC Campaigns
Yes/No
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Promotion1Get initial reviews using Amazon early reviewer program or Facebook groups
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2Gain sales momentum with giveaways & email campaign
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3Run PPC campaigns initially for good keywords and keep evaluating converting keywords
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Join our 3000+ Facebook seller community to discuss and get tips on your Amazon business
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www.sellerapp.com
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