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CompetitorNeighborhoodDirect or indirectOperational AnalysisCuisineConcept type (QSR, fast casual, fine dining etc.)Mission statementMarket saturationDate foundedHow well are they doing?Hours of operationNumber of seatsRestaurant services (Do they offer take-out, pick up, or delivery, only full service )Operation strengthsOperation weaknessesOperation opportunitiesOperation threatsMenu AnalysisBest sellersDifferentiators (Custom twists)SpecialsAppetizer Price RangeMain Price RangeDessert Price RangeMenu strengthsMenu weaknessesMenu opportunitiesMenu threatsPromotionl AnalysisCurrent promotions, deals, and dailiesSpecial eventsPromotional strengthsPromotional weaknessesPromotional opportunitiesPromotional threatsCustomer Review Site AnalysisPositive reviewsNegative reviewsCustomer strengthsCustomer weaknessesCustomer opportunitiesCustomer threatsOverall SWOT AnalysisAre they successful?Strengths: What are they doing well? Weaknesses: What could they do better?Opportunities: What can I do better?Threats: Do they offer something unique that I can't?
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